The document summarizes 8 consumer behavior trends to watch for in 2013 based on crowdsourcing from industry experts. The trends are: 1) Showrooming, where people look at goods in stores but buy online; 2) Multi-screening, watching TV with multiple devices; 3) Hyper-converting, targeting consumers closer to purchase; 4) Variable mealtimes; 5) Using brand stories to connect with consumers; 6) Increasing mobile device use throughout the purchasing process; 7) The rise of make-it-yourself products; and 8) Using personal devices to get personalized offers in stores. The document was created by crowdsourcing industry experts on Twitter, Facebook, and a private network.

1. Consumer Behavior Trends
by John Andrews, CEO Collective Bias
University of Arkansas
Tom Jensen’s Consumer Behavior Classes
2 October 2012
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Wednesday, October 3, 12

2. 8 Consumer Behavior Trends to Watch for 2013
Consumers are changing. This is
nothing new, in fact, it’s a reliable
constant. This presentation was
1. Showrooming
completed by simply asking some
industry watchers their thoughts 2. Multi-screen
via crowdsourcing. 3. Hyper-converting
4. Mealtime Whatever
Three platforms were used 5. Stories Win
including Twitter, Facebook
6. Mobile Something
(conversation started by Ted Rubin
and Social Fabric, a private 7. Make it Yourself
influencer network operated by 8. Personal Proximity
Collective Bias. All ideas are
sourced to their originator (like I
could come up with these).
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3. Showrooming
People visit retailers to look at the goods and then, buy them online.
New formats like Pish Posh Baby will take advantage of this trend.
source: Me, visit to Pish Posh Baby store in Jackson, NJ
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4. Second, Third, Multi-screening!
Watching TV is done with not
one but multiple screens.
Content interaction/
distraction is part of the
media consumption
experience
source: Nick Ayres, @nickjayres via twitter crowdsource
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5. Hyper-converting
Advertisers will move
closer to the point of
conversion.
Platforms like Jingit will
make converting exactly
the right customer
possible.
source:Tonia L, thegunnysack.com via Social FabricTM crowdsource
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6. Breakfast/Lunch/Dinner Whatever!
My 4:30 Linner at Arsaga’s, Fayetteville, AR
Traditional mealtimes are vanishing. We eat, well, when we eat. Food
will adapt to this trend from a POV of convenience, health and cost.
source: Sarea Clark, @kidto3moms via twitter crowdsource
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7. The Moral is the Story
source: Wikipedia - The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea
In a social world, brands with stories become the modern day heroes.
Think Apple, Porsche, Starbucks,Virgin America, Warby Parker.
source: Samantha Klein, via Facebook crowdsource
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8. Mobile Something
Cypher Entertainment Augmented Reality Shopping Application
Our phones have become trusted companions. We’re increasingly using
them all along to path to purchase to browse, compare, rate and buy.
source: Sarea Clark, @kidto3moms via twitter outsource
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9. Mobile Something
Cypher Entertainment Augmented Reality Shopping Application
Our phones have become trusted companions. We’re increasingly using
them all along to path to purchase to browse, compare, rate and buy.
source: Sarea Clark, @kidto3moms via twitter outsource
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10. MIY
Make it Yourself has been emerging trend the past few years. Driven in
part by the economy, it includes everything from babyfood to detergent.
source: Ron Robinson, via Facebook Crowdsource
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11. Personal Proximity
Square facial recognition POS
The convergence of mobile, in-store digital and payment systems
creates new opportunities for retail connectivity and personalization.
source: UofA Classroom Crowdsource
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12. Thank-you
Many thanks for the participation of Professor Tom Jensen’s Consumer
behavior classes! Crowdsourcing Champs!
source: UofA Classroom Crowdsource
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13. About Collective Bias
Collective Bias is a content marketing company that
weaves organic social content into real-life stories to
create millions of impressions, drive organic SEO and
ultimately sales for brands and retailers like Starbucks,
Nestlé, Elmer's and Walgreens.
Collective Bias' Social Fabric® community made up of
social shopper influencers with a reach of over 40 MM
produces more meaningful media than any other
traditional vehicle to date.
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