Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through...
Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer w...
Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads.  - Page with tips on how to get around and offers from ...
Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matt...
Idea 2
Insight IBM wants to build a ‘Smarter Planet’ They need smart people to help them IBM  offer first-class opportunities for...
Idea OUT SMART IBM Download APP Play against IBM by answering and asking questions Smartness rated by known characters on ...
Ongoing Engagement Competitive banter though Facebook and Twitter Tweets about graduate placement opportunities available.
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Ibm 2

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Ibm 2

  1. 1. Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.
  2. 2. Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer walk-around city guides. (default and user generated)
  3. 3. Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads. - Page with tips on how to get around and offers from local shops. - Download APP or continue browsing.
  4. 4. Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.
  5. 5. Idea 2
  6. 6. Insight IBM wants to build a ‘Smarter Planet’ They need smart people to help them IBM offer first-class opportunities for top students across their business
  7. 7. Idea OUT SMART IBM Download APP Play against IBM by answering and asking questions Smartness rated by known characters on leader board Win Graduate placements Spread awareness of IBM
  8. 8. Ongoing Engagement Competitive banter though Facebook and Twitter Tweets about graduate placement opportunities available.
  9. 9. Thank You!

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