The client needs to knowif the agency can performas promised. Being nice helps. Clients get really annoyed when an agency prides itself a little too much.
Case ReferenceThe relationship between BBH and one of its foundingclients is understood to have deteriorated in recenttimes, as the agency struggled to get its creativeideas through to production. (Brand Republic, July 2010)
“Clients should bea part of theprocess anddevelopment.” Stuart Blake, Senior Copywriter*Involving the clients would mean that they’ve got a part to play in THEIR product or brand.If they are involved in the process, there’s a higher chance that they’ll understand theconcepts or strategies that the agency comes up with. *a mentor at the SCA2.0
Clients appreciate the supportthat agencies give them.This can come in 3 stages:Pre Current Post Prior to execution of After run-time, clients any campaign, clients would appreciate the would appreciate it if support in terms of they were updated on follow-ups, extensions what’s happening and and maybe MORE ideas what’ll happen. to BOOM the campaign.
Clients (and agencies) also appreciatefavours from each other.The networking that’s been createdis priceless.(some may come with a BIG price tag)