Ikea Interactive Catalogue Consumers use augmented reality feature to try out the furniture before buying. Innovative way to promote products. Customer opportunity to learn more about products. Could have a reward / incentive.
Win a MINI by tracking it using geo-location services Get within 50m to catch it Others can take it off you Hold virtual MINI for 7 days to win
Gets people out and about (LBS). Challenge others. Promotes the ‘MINI’ adventure.
Get 2 for 1 on cinema tickets by texting FILM to 241 ORANGE gets people together for less. Not only promoting telecom. services, but a lot more.
Help build a smarter planet. Innovating in research and development to shape the future of society at large. Sense through connections.
Insight / Idea Travelers want to get the best out of their trip. IBM helps them get around the ‘smarter’ way. HOW? Offer walk-around city guides. (default and user generated)
Launch Free Wi-Fi: - Connect to network. - IBM Browser Page loads. - Page with tips on how to get around and offers from local shops. - Download APP or continue browsing.
Ongoing Engagement Daily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.