branding | advertising | photo art direction | design
visit us online at deborahkeaton.com
D EBORAH KEATON + ASSOCIATES Instead of boring/impressing you with
our imposing clients, our awards and our enviable education (info below for the
inquisitive), let’s discuss our work, vision and style. So, here it is:
DEBORAH KEATON + ASSOCIATES
ADVERTISING + ART DIRECTION + DESIGN
CONTACT: IT’S YOURS
310.823.8380 This might seem like a smart ass way to get out of writing an intro, but it’s true.
The reason companies repeatedly hire us is because we listen to their needs, understand
their personality and desires, and artistically, effectively and professionally translate those
intangibles into work that they happily call their own. Some designers leave a stamp on
their client’s work. We like to leave a smile on their face.
Here are a few of the clients we have left smiling:
Twentieth Century Fox (Home Entertainment and Searchlight Pictures), Warner Bros.
(Consumer Products), The Disney Company (Consumer Products, Walt Disney Records
and The Disney Store), Rubin Postaer & Associates, and Ketchum Communications.
There are more, but then again this isn’t a client list.
If you want to see more, visit us online at deborahkeaton.com
And as for Deborah, yes, she graduated from Art Center College of Design, Pasadena.
Ask her and she’ll show you the scars sometime.
What’ so small about a world
that believes anything is possible?
IT’S A SmAll
WORlD AFTER All
J.C. Penney 2001
Create a children’s product line and produce an
advertising campaign to promote the line available
exclusively at J.C.Penney.
A colorful, fun-loving campaign consisting of billboards,
kiosks and print advertising, that updated the well-known
Small World look from the Disney parks and added
freshness to J.C.Penney’s children’s inventory.
DREAm IT, B E I T.
Disney Store: Halloween 2006-7
Dream it. Be it.
I m a g I n e that you have the power
to unleash dreams. That because of you,
a child can live like a pirate, fight like a
Power Ranger, dance like a princess or
fly like a pixie.
When you treat a child to a Disney
Store costume you can be sure that
every costume is created with the most
magical fabrics and trimmings – it’s as
though pixie dust has been sprinkled
over each one.
So let your child’s imagination soar in
a costume that will always be treasured.
Dream it. Be it.
The Disney Stores were looking for a campaign that would
help them “own” Halloween (Disney is make-believe) and
help justify the higher prices of their costumes.
By putting the children into the Disney story it leveraged
the equity of the Disney properties and made the costumes
seem magical – like they could transport a child to a favorite
fairy tale. The campaign was so successful it was repeated the
Disney Store: Direct-Mail
To create a direct mail piece that maximized space (keeping costs down was essential) and made the Disney Stores the go-to place for CARS products.
We made the size constraints work for us by designing the piece to unfold and track in a lively way that was reflective of boy energy (our target). We also filled the piece with as
much product as possible showing that the Disney Store had more fun, creative product than anyplace else. This resulted in their most successful promotion to date.
Disney Store: Summer 2007
Make summer fresh with a look all its own.
By making each product into its own poster-like visual we were able to highlight the uniqueness of the styles and
create imagery that was also highly effective in-store as well.
Disney Store: Back to School 2007
It’s all about building character. And a great pair of jeans.
choose pick your character create your
your gear add-ons own look
adventures build character
Introduce a new customizing program for Back to School at the Disney Stores.
The play on words of “character” (Disney characters) and “character” (what Moms hope their kids will develop) made the task
of explaining the customizing program more emotional and accessible.
Disney Store: Spring 2008
New friends are
The whole wide world is
Whole new worlds are
Spring is wonderful
Create a campaign that could only belong to Disney.
By emphasizing the “wonder” we were able to show how Disney
takes the wonders of spring to a whole new level with flying
fairies, woodland creatures and even a little pixie dust.
SPRING 2008 BOOk Of DREAMS