le
             ha



                p
                    py                  o




                                    ...
D        EBORAH KEATON + ASSOCIATES Instead of boring/impressing you with
                                         our imp...
What’ so small about a world
                                                                   s
                        ...
DREAm IT, B E I T.
Disney Store: Halloween 2006-7


                                                                 Dream...
WISHES
GRANTED
DAIlY
Disney Store: Holiday 2006-7




Objective:
How do you set yourself apart at the holidays when
everyo...
THE mAGIC OF SPRING
Disney Store: Spring 2006
                                                                            ...
CARS
Disney Store: Direct-Mail




                            Objective:
                            To create a direct m...
SUmmER
Disney Store: Summer 2007




Objective:
Make summer fresh with a look all its own.

Solution:
By making each produ...
BUIlDING CHARACTER
Disney Store: Back to School 2007



                                                                  ...
SPRING IS
WONDERFUl
Disney Store: Spring 2008
                                                                            ...
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Deborah Keaton Disney Present Jim P
Upcoming SlideShare
Loading in …5
×

Deborah Keaton Disney Present Jim P

896 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
896
On SlideShare
0
From Embeds
0
Number of Embeds
51
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Deborah Keaton Disney Present Jim P

  1. 1. le ha p py o p e creative p deborahkeaton+associates branding | advertising | photo art direction | design 310.823.8380 visit us online at deborahkeaton.com
  2. 2. D EBORAH KEATON + ASSOCIATES Instead of boring/impressing you with our imposing clients, our awards and our enviable education (info below for the inquisitive), let’s discuss our work, vision and style. So, here it is: DEBORAH KEATON + ASSOCIATES ADVERTISING + ART DIRECTION + DESIGN CONTACT: IT’S YOURS DEBORAH@DEBORAHKEATON.COm 310.823.8380 This might seem like a smart ass way to get out of writing an intro, but it’s true. The reason companies repeatedly hire us is because we listen to their needs, understand their personality and desires, and artistically, effectively and professionally translate those intangibles into work that they happily call their own. Some designers leave a stamp on their client’s work. We like to leave a smile on their face. Here are a few of the clients we have left smiling: Twentieth Century Fox (Home Entertainment and Searchlight Pictures), Warner Bros. (Consumer Products), The Disney Company (Consumer Products, Walt Disney Records and The Disney Store), Rubin Postaer & Associates, and Ketchum Communications. There are more, but then again this isn’t a client list. If you want to see more, visit us online at deborahkeaton.com And as for Deborah, yes, she graduated from Art Center College of Design, Pasadena. Ask her and she’ll show you the scars sometime.
  3. 3. What’ so small about a world s that believes anything is possible? IT’S A SmAll WORlD AFTER All J.C. Penney 2001 Objective: Create a children’s product line and produce an advertising campaign to promote the line available exclusively at J.C.Penney. Solution: A colorful, fun-loving campaign consisting of billboards, kiosks and print advertising, that updated the well-known Small World look from the Disney parks and added freshness to J.C.Penney’s children’s inventory. exclusively at
  4. 4. DREAm IT, B E I T. Disney Store: Halloween 2006-7 Dream it. Be it. I m a g I n e that you have the power to unleash dreams. That because of you, a child can live like a pirate, fight like a Power Ranger, dance like a princess or fly like a pixie. When you treat a child to a Disney Store costume you can be sure that every costume is created with the most magical fabrics and trimmings – it’s as though pixie dust has been sprinkled over each one. So let your child’s imagination soar in a costume that will always be treasured. Dream it. Be it. Objective: The Disney Stores were looking for a campaign that would help them “own” Halloween (Disney is make-believe) and help justify the higher prices of their costumes. Solution: By putting the children into the Disney story it leveraged the equity of the Disney properties and made the costumes seem magical – like they could transport a child to a favorite fairy tale. The campaign was so successful it was repeated the following year.
  5. 5. WISHES GRANTED DAIlY Disney Store: Holiday 2006-7 Objective: How do you set yourself apart at the holidays when everyone is clamoring for attention? The goal was Our famous extra soft Disney Store to create a call-to-action campaign that wasn’t so and winter white hard-hitting that it lost that magical Disney feel. plush, just in time for holiday hugs. Solution: It all started when we pictured harried shoppers making their way through the mall clutching their loved ones’ wish lists. We wanted to reassure these 12 ©Disney ©Disney Based on the “Winnie the Pooh” works, by A.A. Milne and E.H. Shepard. ©Disney ©Disney Based on the “Winnie the Pooh” works, by A.A. Milne and E.H. Shepard. 13 shoppers that the Disney Store was stocked and ready every day with gifts that were not only fun and imaginative, but could actually make those wishes come true.
  6. 6. THE mAGIC OF SPRING Disney Store: Spring 2006 A s the earth heard the foot beats of boys she called to the others, “Take hold!” And when the young ones tumbled into her forests and climbed her trees and shouted to the heavens, she smiled to herself, like a loving mother. 11 ©Disney A true princess never stops dreaming. See what a PRSRT STD US Postage Paid In her world, Disney Store majestic queen roses little pixie 443 South Raymond Avenue Pasadena, CA 91105 POSTMASTER: Please deliver on January 25, 26, or 27. watch over the pink- Objective: dust can do. petal princesses who It had been a goal within the Disney Stores to improve upon the quality and creativity of their products. Bring this coupon dance in the And in the spring of 2007 their goals were realized. They requested two things: a magalog that would highlight to your Disney Store for magical savings. sunshine, the magical feel of the products and a direct-mail piece that would offer a coupon, but still reflect the beautiful Offer is valid from 1/25/07 to 2/25/07 on any single purchase at Disney Store retail locations in North America. Excludes theme park passes, Disney Dollars, gift cards or anticipating look and feel of the spring line. certificates, DVDs, videos, CDs, electronics, phone orders and shipping. Not valid in combination with any other dollar/percentage off offers or prior purchases. Employees the royal ball. of the Children’s Place Retail Stores, Inc., The Walt Disney Company, and their respective subsidiaries and their immediate families are NOT eligible. Coupon has no cash value, may not be copied, and must be relinquished at time of purchase. Not valid on purchases from DisneyShopping.com or at Disney’s Soda Fountain and Studio Store, Studio Store, or any World of Disney locations. Limit one coupon per Guest. Returns and exchanges subject to discount taken at time of redemption. Prices subject to change without notice. Products subject to availability. Coupon may not be purchased, traded, or sold. Internet distribution strictly prohibited. Void where prohibited. Disney Store North America is owned, and under license operated, by a subsidiary of The Children’s Place Retail Stores, Inc. Cast Member: Use PERCENTAGE discount by TRANSACTION CODE: 3215 FOR 15%. Triversity Stores select PROMOTIONAL DISCOUNT 32 from the Tender Menu. Join our mailing list at: www.wishesgranteddaily.com Solution: Be the first to know about exclusive Disney Store news, events and special promotions. We used Disney-like storytelling and highly imaginative images to create an enchanted world that showcased the uniqueness of the products.
  7. 7. CARS Disney Store: Direct-Mail Objective: To create a direct mail piece that maximized space (keeping costs down was essential) and made the Disney Stores the go-to place for CARS products. Solution: We made the size constraints work for us by designing the piece to unfold and track in a lively way that was reflective of boy energy (our target). We also filled the piece with as much product as possible showing that the Disney Store had more fun, creative product than anyplace else. This resulted in their most successful promotion to date.
  8. 8. SUmmER Disney Store: Summer 2007 Objective: Make summer fresh with a look all its own. Solution: By making each product into its own poster-like visual we were able to highlight the uniqueness of the styles and create imagery that was also highly effective in-store as well.
  9. 9. BUIlDING CHARACTER Disney Store: Back to School 2007 CUSTOMIZE It’s all about building character. And a great pair of jeans. choose pick your character create your your gear add-ons own look adventures build character Objective: Introduce a new customizing program for Back to School at the Disney Stores. Solution: The play on words of “character” (Disney characters) and “character” (what Moms hope their kids will develop) made the task of explaining the customizing program more emotional and accessible.
  10. 10. SPRING IS WONDERFUl Disney Store: Spring 2008 New friends are wonderful The whole wide world is wonderful Whole new worlds are wonderful Spring is wonderful Objective: Create a campaign that could only belong to Disney. Solution: By emphasizing the “wonder” we were able to show how Disney takes the wonders of spring to a whole new level with flying fairies, woodland creatures and even a little pixie dust. SPRING 2008 BOOk Of DREAMS

×