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Portfolio Luisa Miolano
The document discusses the role of designers in reconnecting art and public life. It argues that art should not be separated from everyday life, and that designing objects for everyday use can improve living conditions and encourage appreciation of beauty. The author advocates for educating a new kind of artist/designer who understands human needs and can resolve common aesthetic problems through their work. The goal is for objects and surroundings in daily life to become works of art in themselves, achieving a balanced life.
Portfolio Luisa Miolano
- 1. The designer oftoday re-establishes the long-lost contact between art and the public, between living people and art as a living thing. There should be no such thing as art divorced from life, with beautiful things to look at and hideous things to use. If what we use every day is made with art, and not thrown together by chance or caprice, then we shall have nothing to hide. Anyone working in the field of design has a hard task ahead of him: to clear his neighbor’s mind of all preconceived notions of art and artists, notions picked up at schools where they condition you to think one way for the whole of your life, without stopping to think that life changes — and today more rapidly than ever. It is therefore up to us designers to make known our working methods in clear and simple terms, the methods we think are the truest, the most up-to-date, the most likely to resolve our common aesthetic problems. Anyone who uses a properly designed object feels the presence of an artist who has worked for him, bettering his living conditions and encouraging him to develop his taste and sense of beauty. We know that only the technical means of artistic achievement can be taught, not art itself. The function of art has in the past been given a formal importance which has severed it from our daily life; but art is always present when a people lives sincerely and healthily.Our job is therefore to invent a new system of education that may lead — by way of a new kind of specialized teaching of science and technology — to a complete knowledge of human needs and a universal awareness of them. Thus our task is to make a new kind of artist, a creator capable of understanding every kind of need: not because he is a prodigy, but because he knows how to approach human needs according to a precise method. We wish to make him conscious of his creative power, not scared of new facts, and independent of formulas in his own work.. When the objects we use every day and the surroundings we live in have become in themselves a work of art, then we shall be able to say that we have achieved a balanced life’. The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing. There should be no such thing as art divorced from life, with beautiful things to look at and hideous things to use. If what we use every day is made with art, and not thrown together by chance or caprice, then we shall have nothing to hide. Anyone working in the field of design has a hard task ahead of him: to clear his neighbor’s mind of all preconceived notions of art and artists, notions picked up at schools where they condition you to think one way for the whole of your life, without stopping to think that life changes — and today more rapidly than ever. It is therefore up to us designers to make known our working methods in clear and simple terms, the methods we think are the truest, the most up-to-date, the most likely to resolve our common aesthetic problems. Anyone who uses a properly designed object feels the presence of an artist who has worked for him, bettering his living conditions and encouraging him to develop his taste and sense of beauty. We know that only the technical means of artistic achievement can be taught, not art itself. The function of art has in the past been given a formal importance which has severed it from our daily life; but art is always present when a people lives sincerely and healthily.Our job is therefore to invent a new system of education that may lead — by way of a new kind of specialized teaching of science and technology — to a complete knowledge of human needs and a universal awareness of them. Thus our task is to make a new kind of artist, a creator capable of understanding every kind of need: not because he is a prodigy, but because he knows how to approach human needs according to a precise method. We wish to make him conscious of his creative power, not scared of new facts, and independent of formulas in his own work.. When the objects we use every day and the surroundings we live in have become in themselves a work of art, then we shall be able to say that we have achieved a balanced life’. The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing. There should be no such thing as art divorced from life, with beautiful things to look at and hideous things to use. If what we use every day is made with art, and not thrown together by chance or caprice, then we shall have nothing to hide. Anyone working in the field of design has a hard task ahead of him: to clear his neighbor’s mind of all preconceived notions of art and artists, notions picked up at schools where they condition you to think one way for the whole of your life, without stopping to think that life changes — and today more rapidly than ever. It is therefore up to us designers to make known our working methods in clear and simple terms, the methods we think are the truest, the most up-to-date, the most likely to resolve our common aesthetic problems. Anyone who uses a properly designed object feels the presence of an artist who has worked for him, bettering his living conditions and encouraging him to develop his taste and sense of beauty. We know that only the technical means of artistic achievement can be taught, not art itself. The function of art has in the past been given a formal importance which has severed it from our daily life; but art is always present when a people lives sincerely and healthily.Our job is therefore to invent a new system of education that may lead — by way of a new kind of specialized teaching of science and technology — to a complete knowledge of human needs and a universal awareness of them. Thus our task is to make a new kind of artist, a creator capable of understanding every kind of need: not because he is a prodigy, but because he knows how to approach human needs according to a precise method. We wish to
- 2. I LOVE DESIGN, BUTMOST OF ALL I LOVe ideas and even more theway i feel when i have a good one Still Alive DPlace Rome Airport Bus Let it Wine La Spesa che non Pesa Belle Arti 131 Basta! Mind Your Project Eni Never Ends Altra Cucina Touch your Breast
- 3. Mind Your Project TheIdea Un' infografica interattiva per permettere ai Graphic Designer di comprendere l’impatto ambientale delle proprie scelte, testare le proprie conoscenze in tema di sostenibilità e scoprire quali sono le soluzioni per ridurre l’impronta ecologica della grafica stampata. The Enviroment Gennaio 2014 Università La Sapienza, Magistrale in Design, Comunicazione Visiva e multimediale La mia tesi è stampata su carta riccilata 100% Postconsumo certificata FSC ed Ecolabel La mia tesi usa Ecofont, riducendo così il 25% di inchiostro
- 4. Nero 80%Vinaccia terracotta Letit Wine The Idea The Enviroment Dedicata a chiunque provi amore, interesse o semplice curiosità verso il grande universo del vino e dei mondi ad esso collegati. Letitwine.com nasce per offrire notizie, racconti, itinerari e curiosità legati al vino, con particolare riferimento ai grandi vini toscani prodotti dalle cantine Carpineto. Marzo 2015 DPlace Digital Compaany per Cantine Carpineto. Nero 80%Vinaccia terracotta Nero 80%Nero 80%Nero 80%Nero 80%
- 5. Un nuova vitaper La Spesa che non Pesa.it, la piattaforma per la Spesa on line di Coop a Roma. Nuovo logo, campagna media (search e Display,) ed una nuova Landing Page per aumentare le conversioni e portare la spesa on line a Roma. La spesa che non Pesa The Idea The Enviroment Aprile 2015 DPlace Digital Compaany per UnCoop Tirreno L’AFFIDABILITA’ DI COOP IL FRESCO A CASA TUA L’INNOVAZIONE DIGITAL
- 6. Una nuova identitàper la digital company Dplace, che nasce dall’esperienza del team MyBestPLace. Dplace si dichiara dinamica e innovativa sempre al passo con l’accelerazione che caratterizza il mondo della comunicazione e i suoi riflessi sulle abitudini dei consumatori dplace.biz Ottobre 2015 MyBestPLace / DPlace Start up & Digital Compaany. PASSIONE INTRAPRENDENZA DINAMICITA’ BUSINESS SERIETA’ AFFIDABILITA’ INNOVAZIONE DIGITAL SMART PEOPLE INTRAPRENDENZAINTRAPRENDENZA BUSINESS SERIETA’ AFFIDABILITA’ INNOVAZIONE DIGITAL SMART PEOPLE DPlace The Idea The Enviroment
- 7. Rome Airport BusBelle Arti 131 The Idea RomeAirPortBus è il portale web e mobile che Schiaffini Travel Spa ha voluto creare per la prenotazione del servizio bus per gli aereoporti di Roma. Sulla stessa piattaforma MyBestPlace ha implementato un sistema di ricerca “place” rivolto a turisti. romeairportbus.com Belle Arti 131 è ila rivista on line della GNAM, Galleria Nazionale d’Arte Moderna di ROma. La rivista parla di arte e di ciò che circonda questo mondo, con particolare riferimento a ciò che accade a Roma e alla Gnam. The Enviroment Ottobre 20013 MyBestPlace progetti speciali The Idea The Idea The Enviroment The Enviroment 2012 Università La Sapienza, Magistrale in Design, Comunicazione Visiva e multimediale Atelier di Multimedia Design Prof Federica Dal Falco
- 8. 176 22 57 Vinaccia terracotta Nero 91% 19 19 19 StillMoving The Idea The Enviroment 2012 Università La Sapienza, Magistrale in Design, Comunicazione Visiva e multimediale Atelier di Multimedia Design Prof Federica Dal Falco 176 22 57 Vinaccia terracotta Nero 91% 19 19 Eni never Ends The Idea "Eni Never Ends", Social Game on line ed off line progettato in occasione della Fiera di Rimini. Il gioco ha l’obiettivo di ingaggiare i visitatori della fiera e portarli a visitare lo stand Eni . The Enviroment 2012 Università La Sapienza, Magistrale in Design, Comunicazione Visiva e multimediale Atelier di Graphic Design, Prof Cristina Chiappini
- 9. Basta!Basta!Basta! The Idea Basta acosa? A tutto quello che non ci piace! Un gruppo di designer milanesi ha fondato un “Movimento del Basta”. Tutti possono contribuire, con un disegno, una fotografia, una scritta. Ancora meglio se lo si fa con una costruzione tridimensionale reale di un carattere tipografico. The Enviroment 2012 Università La Sapienza, Magistrale in Design, Comunicazione Visiva e multimediale Atelier di Graphic Design, Prof Cristina Chiappini The Enviroment AltraCucina The Idea AltraCucina, una cucina equo solidale di AltroMercato all'interno della quale condividere l'esperienza del cucinare e della cucina multietnica. 2010 Elaborato per il contest "20 di ideeDai Avrai 2010" in collaborazione con l'Università degli studi di Trieste e l'Art Director Club.
- 10. Touch Your Breast TheIdea Quattro annunci stampa multisoggetto ideati per la campagna della LILT di Trieste con l’obiettivo di informare il target, donne dai 30 anni in su’, sulle “best practices” per la prevenzione del tumore al seno. The Enviroment 2009 Elaborato vincitore del contest "20 di ideeDai Avrai 2009" in collaborazione con l'Università degli studi di Trieste e l'Art Director Club.
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