This document outlines the plans for a product launch event, including objectives, scope of work, event details, program flow, creative assets, budgets, and more. The event aims to officially unveil a new CRT product to 300+ invited guests from media and key industries. It will take place over 6 hours at a hotel ballroom, featuring speeches, a product presentation, cultural performances, and dinner. The budget covers expenses for the venue, food, creative materials like invitations and backdrops, hiring staff, and media coverage of the launch.

2. SUMMARY
 Event Brief
 Objectives
 Scope of Work
 Launch Event Details
 Program Flow
 Detail Plan
 HR Allocation
 Media & PR Plan
 Creative's
 Tentative Budget
OUTLINEOUTLINE

3. Event Brief
Total no. of guests: Invitees for launch event 300++
Venue: Grand Ball Room, Hotel Radisson Blu
Date: Not confirmed yet
Time: 6 pm – 10 pm
Venue: Confirmed by Energypac
Food: Confirmed by Energypac
All others: Mango PR & Communication Responsibility
EVENT BRIEFEVENT BRIEF

4.  Create a customized launch event
with media invitees and other
stakeholders and drive brand
awareness
 Officially unveiling the ‘CRT’ to the
Print & Electronic Media and invited
guests.
 To Create a hype among the target
group
OBJECTIVESOBJECTIVES

5. Scope of Work
Invitation Card Design, Print & distribution Confirm Venue
Print & Electronic Media Invitations, media coverage &
management at the event
Select Food & Beverage menu
Backdrop Design , Stage, banners and all other creative
collaterals required for the event
Finalize the guest list
Arrange Projector, Branded Projector screen & laptop Expense allocation & advance payment
All Required Logistic Planning & Implementation Select MC
Technical Support (Sound, light & online Panel) Approve Prepare Event Flow
Confetti Reveal Modality (Laser, Fog Machine, Confetti
Machine & Product cutout)
Prepare the Press Kit
Arrange transportation for event team Gift Bag for all guests
Photography & Videography with archive Confirm Performers
Facilitators (Ushers/ Brand Promoters) for Event Select Brand Promoters/Ushers
Mango ResponsibilitiesMango Responsibilities Energypac ResponsibilitiesEnergypac Responsibilities
SCOPE OF WORKSCOPE OF WORK

6. Venue : Grand Ball RoomVenue : Grand Ball Room
Proposed Guest list:Proposed Guest list:
Event DetailsEvent Details
Date: ……………, 2013
Venue: Grand Ball Room
Hotel Radisson Blu
Guests: 300++ invitees
Time : 6:30 pm to 10:00 pm
LAUNCH EVENT DETAILSLAUNCH EVENT DETAILS
BGMEA
BKMEA
FMCG
Pharmaceuticals
Bank
Media
FBCCI
Telecom

7. Speeches
Of Key Note person
Speeches
Of Key Note person
Product PresentationProduct Presentation
Guest
Arrival
Guest
Arrival
MC introduces
the program
MC introduces
the program
Cultural PerformanceCultural Performance
Product UnveilingProduct Unveiling
Distribution of
Press Kits to
invitees
6:00 pm – 6:30 pm
7:15 pm – 7:30 pm
6:40 pm – 7:00 pm
7:00pm – 7:15 pm
6:30 pm– 6:35 pm
7:30 pm – 7:35 pm
Corporate VideoCorporate Video
7:35 pm – 8:35 pm
PROGRAM FLOWPROGRAM FLOW
MC wrap up the
ceremonies
MC wrap up the
ceremonies DinnerDinner
8:35 pm – 8:40 pm
8:40 pm – 10:00 pm

8. Time Activity Description
6:00 pm – 6:30 pm Guest Arrival
 Guest arrival from 6:00 pm onwards. At the Grand Ball Room Hall
entrance registration will be done.
 Press kits will be distributed there to media invitees & gift bags will also
be distributed to invited guests
6:30 pm– 6:35 pm MC Introduces the program  MC will formally welcome everyone to the program
6:40 pm – 7:00 pm Speech of Key Note Person  Key Note Person will deliver his speech to the invited guest & media.
7:00pm – 7:15 pm
Official Product Reveal to
media
& invited guests
 A Product cutout of CRT will be unveiled. Followed by a product
presentation
7:15 pm – 7:30 pm Product Presentation  A Official Designated person will give a presentation on product revealed.
7:30 pm – 7:35 pm Corporate Video A corporate video will be shown to the invited guest and media.
7:35 pm – 8:35 pm
Cultural Performance
A Musical cultural night will be performed by some local prominent artist.
8:35 pm – 8:40 pm
MC Wrap up the ceremonies
 MC thanks everyone for their presence at the launching ceremony.
8:40 pm – 10:00 pm Dinner  Dinner will be served as per selected menue.
DETAIL PLANDETAIL PLAN

9. MC/Anchor:
Option 1: Munmun
MC/Anchor:
Option 1: Munmun
MUNMUNMUNMUN
NAWSHINNAWSHIN
MC/ ANCHORMC/ ANCHOR
Option 2: Nawshin

10. Contemporary Option:
• Key Note Person will be requested to come
on the stage, at that moment the lights of
the hall room will slowly dim.
• A sound track will start coordinated with a
laser show.
• After two munities of laser show the Key
Note Person will come on the stage and
pull off the satin cloth and reveal the
product
• Confetti's will burst on stage to celebrate
the official launch of CRT!
SPOTLIGHTSSPOTLIGHTS
ConfettiConfetti
LaserLaserFog MachineFog Machine
PRODUCT REVEAL OPTIONPRODUCT REVEAL OPTION
Satin ClothSatin Cloth

11. Proposed Performer Classical & Fusion song performerClassical & Fusion song performer
Sabina Yasmin
Rezwana Chowdhury
Runa Laila
Shubir Nandi Andrew Kishore

12. Grand Ball Room Floor Plan

13. HR Required Number of People
Supervisor for event 5
Usher for event 10
HR ALLOCATION PLANHR ALLOCATION PLAN

14. Media & PR Plan for Launch Event For
Extensive Media Coverage
Particulars Coverage/ Insertion
Opening Ceremony PR
Rakeen Inauguration Ceremony media coverage. 21 Media (Minimum 6 TV Channel,
12 Newspaper and 3 FM Radio) will be present at the inauguration ceremony from below list.
TV: ATN, ATN News, NTV, Channel I, Bangla Vision, RTV, Desh TV,
ETV, Boishakhi TV, Shomoy TV, Maasranga TV, Independent TV,
Ekattor TV, SATV (Any 5)
5
Radio: Radio Today, Radio Aamar, Radio ABC, Dhaka FM, Peoples
Radio (Any 2) 2
News Paper: Prothom Alo, Arthoniti Protidin ,Kaler Kantha, Samakal,
Noya Diganta, Ittefaq, Jai Jai Din, Inquilab, Bangladesh Protidin,
Amaderorthoneeti, AmaderDesh, Manobzamin Daily Star, New Age,
Independent, Daily Sun, News Today (Any 10)
10
Total 17

15. Event Creative CollateralsEvent Creative Collaterals

16. Invitation Card

17. Envelope

18. Backdrop: Option-1

19. Backdrop: Option-2

20. Stage: Option-1

21. Stage: Option-2

22. Stage: Option-3

23. Stage: Option-4

24. Podium

25. Photo corner

26. Banner Design Options
Option 1 Option 2 Option 3

27. Way Marker X- Stand

28. Press Advertisement: Option-1

29. Press Advertisement: Option-2

30. Tentative Event Budget
Event Budget 15,50,223.00 (Excluding VAT)
Total 15,50,223.00 (Excluding VAT)
Tentative Budget for Media & PR
Press Insertion Budget 1,81,500.00 (Excluding VAT)
Note: The above cost is excluding Artist, Venue Rent & Food & Beverage Cost
Tentative BudgetTentative Budget

31. Thank You!Thank You!