Portfolio Livalavalive
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Kyle Sibert's portfolio from 2009-2011 outlines various marketing campaigns he worked on: 1) For GE, he presented ways for the environment that engaged audiences to share their creative conservation practices and chose the top three most innovative ideas. 2) For Google, he marketed the Nexus One phone to young, tech savvy audiences by highlighting the unique voice technology with exuberant humor to seem genuine. 3) To promote live comedy shows, he created informative, entertaining and openhearted videos to get the word out.
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The document discusses the construction of a media product and what was learned throughout the process. It describes using techniques like camera angles, editing, music and titles to develop genres and attract audiences. The progression from the preliminary task to the full product taught the use of these techniques to create meaning and interest for viewers. Overall, the author learned how to use software like Photoshop and Premiere Pro for editing, as well as how elements like mise en scène affect the overall feel of a film.
Evaluation.
The document discusses the construction of a media product and what was learned throughout the process. It describes using conventions like titles, music and camera techniques to engage the audience. Specifically, it discusses using a close-up of a gun to draw the audience in and using a phone call at the end of the opening to leave them with questions. The document reflects on learning how to use editing software, add transitions and incorporate different angles to convey meaning. Overall, it addresses progressing from an initial task to developing a more complex full product and storyboard.
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The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
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- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
How we distributed our movie
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Task 5 - Pitch script
The group will create an 8-10 minute documentary about the rise in crime in Redbridge. It will include interviews with victims of crime, reconstructions of crimes, and interviews with citizens and police. The documentary aims to educate viewers on crime statistics and how to prevent crime. It will be distributed online and through screenings to target 15-19 year olds. The group conducted research on audience preferences to make an engaging documentary that raises awareness of crime in Redbridge.
Pitch Script
To make our pitch the best it could be, we created a script to enable our presentation to flow and for us to be able to explain our brief points presented on our slideshow effectively.
Pitch script
The group will create an 8-10 minute documentary about the rise in crime in Redbridge. It will include interviews with victims of crime, reconstructions of crimes, and interviews with citizens and police. The documentary aims to educate viewers on crime statistics and how to prevent crime. It will be distributed online and through screenings to target 15-19 year olds. The group conducted research on audience preferences to make an engaging documentary that raises awareness of crime in Redbridge.
Pitch script
The document outlines a group's pitch for a documentary about the rise in crime in Redbridge. It will include interviews with victims and residents, reconstructions of crimes, and interviews with police and analysts. It will last 8 minutes and target 15-19 year olds. The group will market it on social media and through teaser clips over 4 months before releasing it online and aiming to get it aired on television. Research shows crime, interviews, and true stories most interest audiences.
A2 media presentation
This document discusses the production of a media product combining film and animation. It supports conventions like targeting a young audience and comedy genre. It also challenges conventions by combining formats and sending a serious message. Feedback found audiences preferred unpredictable twists. During production, media technologies were used for research, planning, construction and evaluation, including iMovie, Adobe Flash, digital editing suites and Final Cut Pro.
Promotion of our film
1. Social media, especially YouTube, Facebook, and Twitter, were effectively used to promote the film by building an audience in advance and constantly updating followers on production progress.
2. Guerrilla marketing tactics like using drama and media students as extras helped promote the film through word of mouth, with more people involved meaning more potential viewers.
3. The film was also sent to local acting schools, a national media museum, and YouTube filmmakers to help get exposure in both the local area and more globally with no expectations of responses but nothing to lose.
Media course work (evaluation ppt)
The document discusses how various media technologies were used at different stages of planning, constructing, and evaluating a film project. These included using Google to research the genre, YouTube to compare other films, Microsoft Word for scripts and questionnaires, iMac and Final Cut Pro for editing, cameras for filming, and Survey Monkey to collect audience feedback. The feedback showed that connecting the film's concept to feelings through a Rubik's Cube worked well though more could be done to develop the main character and story. The film, poster, and radio trailer were effective at attracting audience attention through dramatic openings and hints of the film's drama, conflict, and regret themes.
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Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Portfolio Livalavalive
- 2. GE: Tag Your Green General Electric contacted our company to help launch a campaign focused on being "green." Our job was to present different ways to help the environment that may not be common knowledge. We asked our audience for their creative practices in conservation. We then choose the top three that we believed were innovative and engaging.
- 3. Google: Nexus One January 2010 In December 2009, Google contacted Mmitchelldaviss Inc. in order to advertise their new phone, the Nexus One. They wanted us to market to young, technologically predicated people. We believed the voice technology the phone had was a unique and interesting feature. We applied that along with exuberant humor in order to create a welcoming and sincere environment. Making the ad feel genuine bred an uncommercial sentiment which appealed to our audience.
- 4. Live Shows Livelavalive (the youtube channel operated by Mmitchelldaviss Inc.) did several live- comedy shows in 2009-2010, and to get the word out, we created videos that were informative, entertaining, and most of all, openhearted.
- 5. Those Guys A hip-hop duo called "Those Guys" asked for a quick video that boasted their name. I also wanted to add a sense of anticipation to the video in order to provide an impression of seriousness and determination.
- 6. 20th Century Fox In 2011, Fox approached Mmitchelldaviss Inc. to help market their upcoming movie, Rise of the Planet of the Apes. I went to their summit, where I, along with several other new media artists, personalities, and merchandisers, were presented with the marketing strategy of the film. Later, we gave our impressions of the strategy and offered other bits of input for present and future advertising on the internet. Mmitchelldaviss Inc. shared information about the movie on all of its sites, urging our audience to play the mobile app, watch their pre-release videos, and pre-order tickets for the movie. We also released several videos; talking about the movie and hype videos, and playing the app. My business partner and I did this all in a sincere manner to exhibit our genuine excitement, which would promote actual excitement in our viewers.