MEDL Mobile Holdings Investor Presentation

1. Investment Update - October, 2013
Life is better shared live
Hang w/
1

2. Hang w/ enables anyone on the planet to
connect with fans, friends and family via LIVE
streaming video and simultaneous chat.
All you need is an iPhone or Android device
to broadcast to hundreds, thousands, even
millions of viewers.
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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3. The model is simple.
your broadcast begins in :04
1
2
3
4
5
The Broadcaster
launches the app
and hits START
BROADCASTING.
Anyone following
that Broadcaster
receives a custom
push notification
saying the
Broadcaster “wants
to Hang w/ you.”
Followers view an
unskippable pre-roll
advertisement
before viewing the
LIVE feed.
The Broadcaster is
streamed LIVE for
three minutes to the
Followers - who can
chat simultaneously
with the
Broadcaster and
each other.
Each session ends
with an action
oriented, clickable,
trackable post-roll
banner.
The streaming
video feed is
compressed and
sent to our remote,
secure cloud
server.
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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4. Anyone can be a Broadcaster.
Anyone can be a Follower.
Broadcasters
Followers
Spontaneous or
planned broadcasts.
Receive notification
when followed
broadcasters go live.
Alert followers w/push
notification,
on Facebook and
via Twitter.
Can chat live with the
broadcaster and other
users.
Chat live with followers.
Share to Facebook and
Twitter.
Ability to be private
or block followers.
Save broadcasts as
Private or Public.
Hang w/ |
View a broadcasterʼs
public archives.
“Like” broadcasts.
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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5. The platform is growing organically.
In its first six months, with minimal marketing spend, the platform has shown strong
growth. (iPhone released in March. Android released in July.)
- 600,000 Downloads
- More than 1.8 Million Broadcasts
- 10,800,000 User Sessions
- More than 260,000,000 “Hang w/ me” notifications delivered
- 36% of 200,000 August MAUs visited Hang w/ more than 100 times.
- Average session duration is more than 3 minutes.
Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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6. More than 75 celebs are using the platform to
connect with their fans.
Jordin Sparks
Ali Landry
Amy Robbins
Cheech & Chong
Amy Vaughn
Ocho Cinco
Catt Sadler
Chief Keef
Chris Spencer
Claudia Jordan
Christian Coma
Coco Crisp
Tori Spelling
Dean McDermott
50 Cent
Cody Lindley
Jamie Kennedy
Frank Trigg
Shaun T
Judah Rich
Josh Reddick
Marlon Byrd
Kaskade
Kris Benson
Lil Durk
Mark Ballas
Jessica Sanchez
Dick Clark Productions
MYNC
Mo Greene
Mia St. John
Soulja Boy
Mike Chandler
Terrell Owens
Printz Board
Timbaland
Sara Underwood
Tyson Gay
Shanola Hampton
Lucy Hale
King Louie
SHOWstudio
Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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7. The opportunities to Hang w/ are endless.
On the red carpet From a premiere At a jam session On location Warming up
Cooling down In the break room Breaking news At the gym Backstage
Famous friends Between takes In the field On the field Going to an event
Free-styling lyrics On a date On the road At the crib The locker room With
family Live interviews Releasing new music Before bed, just to say gʼnight.
Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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8. Unprecedented integrated brand sponsorship.
Hang w/ provides three opportunities to integrate a sponsor into
the experience.
1. Pre-
2. During
3. Post-
Prior to every broadcast, the
viewer will see an un-skippable
:05 - :15 second video
commercial that can be targeted
down to specific broadcasters.
During the broadcast,
advertisers can be seamlessly
integrated - from an impromptu
visit to the dealership - to a
special trip to the test track.
After the broadcast, a
customizable, trackable, multidirectional click-through ad unit
allows us to drive users to
special actions.
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
8

9. An advertising partnership is already in place.
Hang w/ has entered into a non-exclusive advertising partnership with
Specific Media, one of the worldʼs largest providers of digital advertising.
Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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10. Marketing can be targeted down to the talent
level with custom post-roll ad units.
Advertising can be targeted down to a “per-broadcaster” basis,
allowing specific engagement opportunities around key talent.
Thanks for tuning in.
Check out Palmerʼs products at
Palmers.com
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
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11. Projections show significant growth.
$45M in year 2
$22,500,000
$20,250,000
$18,000,000
$15,750,000
$13,500,000
$11,250,000
$9,000,000
$5M in year 1
$6,750,000
$4,500,000
$2,250,000
$0
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Gross Profit
Q8
Revenues
Projections based on funding $5M in Q1.
Hang w/ | Private and Confidential - All Rights Reserved - MEDL Mobile - 18475 Bandilier Circle, Fountain Valley, CA 92708 - medlmobile.com
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11

12. Hang w/ is based on a robust patent-pending
architecture.
Hang w/ has been in development for three years at MEDL Mobile. Our
scalable system architecture is uniquely suited to support long-form live video
broadcasting with integrated real time social features and advertising.
Hang w/
Patent Application
Draft v1.1
02/25/2013
8.
8.
8.
8.
7.
User
Database /
App BackEnd
7.
6.
7.
2.
User /
Initiating
Device
5.
Receiving
Devices
5.
1.
3.
4.
5.
Media
Content
1. User initiates a live media stream
Encoder
Pre-Roll
Post-Roll
Distribution
2. Push notification is sent to User
Media
Media
Media
Stream
Network
Database / App BackEnd which initiates
Content
Content
a Push out to receiving devices as
Callout of 5. Pre-Roll to Stream to Post-Roll Functionality
detailed in 7.
3. Live media stream is sent to Media
Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
Encoder
4. Media stream is sent to Content Distribution Network
5. Pre-Roll media content is distributed to devices that are waiting for the stream, followed by the media stream, which plays in its
entirety and then Post-Roll media content is distributed
12

13. A proven team at the helm.
Andrew Maltin, CEO
Andrew has been featured in Entrepreneur, 944, Success, The Wall Street Journal and The LA Times. Prior to founding MEDL Mobile,
Mr. Maltin has founded and successfully exited several technology ventures.
Dave Swartz, President
Dave has overseen the development and design of hundreds of mobile applications. Prior to MEDL, Dave was a highly awarded ad
agency creative director having led creative and strategy for clients in industries such as publishing, banking, multi-unit retail, fast
food and healthcare.
Murray Williams, CFO
Murray was one of the founding members of Buy.Com, Inc., and was its Chief Financial Officer during a three and a half year tenure in
which Buy.com sold over $1 billion in products.
Peter Elkin, COO
Peter is the former CFO and Executive Committee Member at NRPI/Auction.com where he helped take the Company from $300M to
over $3B in annual sales. Prior, he was CFO for a Computer Reseller taking them from $80M to over $300M in annual sales.
Ted Francisco, Brand Integration
Ted has led media, account management and strategic planning for clients in the automotive, consumer packaged goods, fast food,
healthcare and business-to-business space at worldwide agencies such as TBWA Chiat/Day, FCB, Y&R and Campbell-Ewald.
Jon Orlando, Talent Relations
Jon spent his youth with the likes of Jackie Gleason, John Wayne, Jerry Lewis, Frank Sinatra, Dean Martin and even Elvis Presley.
Prior to MEDL, Jon has produced events at The Superbowl, Kentucky Derby, Sundance, SXSW, NCAA Final Four and The Grammys.
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14. Created and launched by MEDL Mobile.
MEDL Mobile boasts an award-winning design and development team that has architected,
developed, acquired and marketed more than 300 mobile applications with an existing user base
of approximately 20 million downloads.
The company is located in Southern California with all development resources on site in their
14,000 square foot office space.
MEDL Mobile was taken public (MEDL) in 2011 and enjoys strong relationships with brands,
entertainment industry leaders, bloggers, journalists, digital influencers and developers.
The company has developed several proprietary technology platforms including the “MEDL
Brain” a patent-pending analytic engine which targets users based on app usage patterns.
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
14

15. MEDL has deep relationships on both sides of
the model in both brand and talent.
Hang w/ |
Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com
15

16. For more information
please contact:
Andrew Maltin
andrew@hangwith.com
(310) 488-5885
Peter Elkin
peter@hangwith.com
(949) 533-7747
Hang w/ | Private and Confidential - All Rights Reserved - MEDL Mobile - 18475 Bandilier Circle, Fountain Valley, CA 92708 - medlmobile.com - hangwith.com
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