Moments.Surf is a marketplace that aims to connect surfers and photographers by allowing them to buy and sell surfing photos. It was created because 95% of surfers never get the chance to buy their photos, and 75% of photos taken by photographers are unsold. The founders have invested $140,000 over 9 months to develop the app and build the business. Currently there are 3,000 surfers and 1,500 photographers from 42 countries using the platform. The founders aim to expand the marketplace to other sports over time and become a global company serving weather-driven athletes.

2. THEREASON
Decades of surf and
half dozen pictures
I am Fhabyo Matesick, 43, brazilian, married,
journalist, advertiser, entrepreneur for 12 years,
surfer for 31 years and photography enthusiastic for
15. From Nicaragua to Maldivas, from Mexico to
Indonesia, my difficulty has always been the same:
one surfing photo.
We created Moments.Surf so that surfers can finally
buy their surfing photos and so that photographers
can sell more, much more than the number of
pictures that they sold until today.
Moments.Surf, opens a new market place that is able
to generate more revenues for the surfing
photographers and new possibilities for the
consumption of photos, products and services
for the surfers.2

3. THEOPPORTUNITY
3
Font: online research made by Moments.Surf with 394 surfers and 100 photographers from 10 countries.
95%
75%
of the surfers
almost never have
the chance to buy
a surfing photo of
himself.
of the photos that
a photographer
takes end up
without being
sold.

4. THEMARKET
4
Font: International Surfing Association (ISA) - The Surf Industry Manufacturers Association (SIMA)
40MMSURFERS AROUND THE GLOBE
A MARKET OF
US$ 22BI
US$ 40
SPENT IN EACH SURF SESSION (USA)
AN AVERAGE AMERICAN SURFER MAKES
75K/Year
25% a yearIS THE GROWTH OF SURFERS AROUND THE GLOBE
IN THE PAST 10 YEARS.
4
IS THE
AVERAGE
BOARDS
NUMBER THAT
AN AMERICAN
SURFER HAS
SURFERS IN BRAZIL
3.8MM

5. THESOLUTION
5
A market place that will generate new revenues for
photographers and new possibilities for the surfer’s
consumption of products and services.

6. BUSINESSMODEL
6
but also: e-commerce, media, image bank and big data
a products and services offer to surfers and a social network for the surf community
Photo Sale
photo sale
Big Data Media Image BankEcommerce

7. COMPETITORS
7
From Portugal, surfterra was
launched in 2014 and has
developed well in the Portuguese
market, with a good number of
photographers in the app, but
with a small number of surfers.
Their photos usually have good
quality, although the design and
marketing are not effective.
Created in Brazil in 2014, surfmappers
doesn’t have an app and that is a negative
point. The mobile navigation is already
higher than the desktop navigation.
They count with a more amateur kind of
photographers, which implies in less quality
pictures and also less sales. The company
has been doing a good job on social media.
Largest surfing website around the globe, surfline.com is focused in
the american market, from where they take most of their audience.
They count with a good quantity of photographers and a global
activation, posting around 100 pictures/day. We don’t have their
sales report, but we see the company executing an important role
in the business disclosure, both for surfers and photographers.

8. COMPETITIVINESS
8
More than just a market place, Moments.Surf will
behave like a social network for the surf community,
offering shared agendas for photographers and direct
dialogues between surfers and photographers.
Besides following and being followed, the user can stay
updated with new sessions that were created anywhere
in the world, tag his friends, buy photos and other
products related to surf, from a surfboard to a cell
phone, a car or a ticket to Hawaii.

9. SUSTAINABILITY
9
Metrics and Ways
the app development is based in the
following points:
LOCATION
SWELL
SURFERS
PHOTOGRAPHERS
When the beaches that the users set as their favourites for surf
present indicators for as the ideal conditions to practice the
sport, they will be notified about this future event.
In this way, surfers and photographers will be able to meet ( or
schedule this meeting) through the app for the trade of services
and photo sale.
Summarising, they will be able to anticipate the match between
them and improve the negotiation process, generating more
benefits for both sides.
.

10. MARKETSTRATEGY
10
Sales and transactions will be made entirely inside
the app, without any necessity of personal
contact.between surfer and photographer.
The content can be managed from anywhere in the
world and will be offered by geo target for surfers
from each region. With the growth of our base, we
will start the e-commerce operation for products
and services related to surf, as well as the business
related to media, image bank and big data.

11. TRACTION
11
Photographers and surfers from
42 different countries.

12. TRACTION
12
Purchase behaviour:

13. TRACTION
13
Average of price:

14. TRACTION
14
Average of price:

15. TRACTION
15
DOWNLOADS
3K(1.6K OVER THE PAST
35 DAYS)
SURFERS AND
PHOTOGRAPHERS
FROM
42 COUNTRIES
110 SESSIONS
CREATED BY
54
PHOTOGRAPHERS
FROM 8 COUNTRIES
LISTED SPOTS:
3.621 FROM
104 COUNTRIES
SCREENS VIEWS
AVERAGE FOR VISIT
16,3
AVERAGE TIME ON THE
APP:
9’:10”
10.680
PHOTOS
FROM
SESSIONS
CREATED IN
THE APP
(AVERAGE OF 1 PHOTO
FOR EVERY 20 MINUTES)
BRUNOMONTEIRO’SCASE
3SESSIONS,8SALES,
US$366
IN3MORNINGS
OFWORK
238PHOTOS
SOLD TO
90USERSFROM
5COUNTRIES
*NUMBERS FROM 05/05/16 TO 29/09/16

16. FOUNDERS&TEAM
16
Guilherme Gomide
Shareholder e Founder
Advertiser and serial
entrepreneur, Guilherme is the
LATAM CEO for Mirum, digital
marketing agency, part of the
WPP Group, Guided the tech
development of the company.
Already invested US$ 60k in
the firm since 12/2015.
Beto Cesar
CMO e Founder
Advertiser and Media
professional. Beto is
responsible for the
commercial and institutional
relationship for
Moments,surf. He’s the man
on field for the company.
Thiago Biazetto
Shareholder e Founder
Advertiser and entrepreneur,
Thiago created Moments.Surf
brand and manages the
company brand operation.
He acts like a marketing and
communications counsellor.
CEO e Founder
Moments.surf creator.
Fhabyo Leads the team and
is responsible for the
Moments.Surf strategy and
management. Already
invested US$60k in the firm
since 12/2015
Fhabyo Matesick

17. FOUNDERS&TEAM
17
Guilherme Gomide Beto César Thiago BiazettoFhabyo Matesick
Bruno Vilas Boas
Designer
Renata Adriazola
Project Manager
Gabriela Buffara
Public Relations
Marco Sprea
Developer
Branding Counsellor &
Founder
CEO & Founder CMO & FounderTech Counsellor &
Founder

18. FUNDING&OFFERING
18
We invested US$140.000 in 9 months, distributed in
development(29%), infrastructure/team (41%), social
media, activation and merchandising(30%)
* investment made by founding partners.
Development Marketing Infrastructure and team

19. NEWOPPORTUNITIES
19
Moments.Ski

20. NEWOPPORTUNITIES
20
Moments.Run

21. NEWOPPORTUNITIES
21
Moments.Bike

22. NEWOPPORTUNITIES
22
Moments.Golf

23. CONCLUSION
23
Where are we
A startup that connects surfers and photographers.
3000 surfers, 1500 photographers.
Where will we be in one year
A market place that connects surfers and photographers
at the main surf markets around the globe.
Where will we be in 2 years
A global market place that connects weather driven
athletes to photographers in sports such as surf, ski, run,
bike, among other possibilities.
Where will we be in 5 years
A global company that delivers products, services, media
and data to the weather driven sports.

24. CONCLUSÃO
Watch our video:
Fhabyo Matesick
+ 55 41 9932-9644
+ fhabyo@moments.surf
https://www.youtube.com/watch?v=HBio1fluXuY
Thank you.