1. Kamran Gossieaux, Joshua Foster, Neil Jagtiani, Vaibhav Mahajan, Vanessa Marino,
Aditi Ramesh, Margaret Vecchione
August 10, 2015
COLLEGE SOCIAL MEDIA
5. ❖ Largest generation in the US
Estimated 80 million
❖ By 2020 nearly HALF of the
workforce will be millennials
❖ 75% Create a profile on social
networking sites
MILLENNIALS = COLLEGE STUDENTS = SOCIAL MEDIA MAVENS
A subscription now can turn into a subscription for life!
THE MILLENNIALS
6. 6
○ Promotion within
personal networks
○ Increase the
number of likes
○ Lower reliance on
personal networks
○ Higher frequency of
posting - increase
engagement rate
OUR APPROACH
9. 9
Push content from
WSJ social accounts
to WSJ staff
Track trending posts
and topics
Integrate leaderboards
of staff with the
highest following and
engagement
SUGGESTIONS
10. 10
Encourage students to show how they #MakeTime like these leaders.
This will include an email
and announcement in the
newsletter
Students are ambitious. They want to emulate the success of today’s leaders.
#MakeTime CAMPAIGN
11. Post a photo showing us how
you #MakeTime to read WSJ.
RULES
1. Read WSJ -
Seriously, just do it.
2. Show us - Pics or
it didn’t happen.
3. Be outgoing - Tag
us, retweet friends,
start trends.
Extra Credit: Picture yourself
reading a paper copy or add a
link to the article for double
points
Tweet @WSJCollege for a chance to be featured on on the official twitter account!
@WSJCollege
11
#MakeTime CAMPAIGN
