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RETAILCRAFT
Findings & insights from the UK’s premiere
retail performance index #IRUK500
internetretailing.net
/subscribe – newsletter or magazine
/iruk – UK Top500 (IRUK 500)
/ireu – Europe Top500 (IREU 500)
Martin Shaw,
head of research
twitter: @etail_martin
email: martin@internetretailing.net
Magazine, news,
research, and events
twitter: @etail
email: info@internetretailing.net
THE QUESTION
What is best practice retail and which
companies have the best retail proposition from
a consumer’s perspective?
• Email communication
• Customer service
• Omnichannel retail
• Servicing the order
• Where they operate
• Localisation
• Product display and
merchandising
‘FOOTPRINT’ SIZE – IRUK 500
• Retail revenue – average £629 million
• Ecommerce revenue – average £75 million
• Page views per annum – average 126 million
• Physical locations (stores) – average 131
WHY APPS?
WHATTYPE OF APP?
WHATTHE EUROPETOP500 DO
55% have an iOS app; 49% Android.
The average retailer with an app has localised it to four
countries in the single market.
Of the iOS apps:
76% support a wishlist
55% are transactional
53% support push notifications
45% have a store finder
40% have zoomable images
35% have ‘native’ shopping
33% have a barcode scanner
18% have a store stock checker
15% offer daily deals
WHATTHE UKTOP500 DO
41% have an iOS app; 37% Android.
Of the iOS apps:
52% have multiple images for listed products
47% of multichannel retailers have a store finder
43% support sharing with social media
33% have a barcode scanner
29% have notable bugs
27% promote daily deals
TRENDS
• Almost every app feature is increasing in
prevalence
• BUT the number of retailers in the UKTop500
who have an app has not moved much year-on-
year
CONTINUING RESEARCH
• The relationship between mobile website visits and
app usage
• Does the release of an app in a territory lead or
follow a retailer’s customer growth?
RETAILCRAFT
Findings & insights from the UK’s premiere
retail performance index #IRUK500

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Poq Breakfast Briefing March 2017

  • 1. RETAILCRAFT Findings & insights from the UK’s premiere retail performance index #IRUK500
  • 2. internetretailing.net /subscribe – newsletter or magazine /iruk – UK Top500 (IRUK 500) /ireu – Europe Top500 (IREU 500) Martin Shaw, head of research twitter: @etail_martin email: martin@internetretailing.net Magazine, news, research, and events twitter: @etail email: info@internetretailing.net
  • 3. THE QUESTION What is best practice retail and which companies have the best retail proposition from a consumer’s perspective? • Email communication • Customer service • Omnichannel retail • Servicing the order • Where they operate • Localisation • Product display and merchandising
  • 4. ‘FOOTPRINT’ SIZE – IRUK 500 • Retail revenue – average £629 million • Ecommerce revenue – average £75 million • Page views per annum – average 126 million • Physical locations (stores) – average 131
  • 5.
  • 6.
  • 9. WHATTHE EUROPETOP500 DO 55% have an iOS app; 49% Android. The average retailer with an app has localised it to four countries in the single market. Of the iOS apps: 76% support a wishlist 55% are transactional 53% support push notifications 45% have a store finder 40% have zoomable images 35% have ‘native’ shopping 33% have a barcode scanner 18% have a store stock checker 15% offer daily deals
  • 10. WHATTHE UKTOP500 DO 41% have an iOS app; 37% Android. Of the iOS apps: 52% have multiple images for listed products 47% of multichannel retailers have a store finder 43% support sharing with social media 33% have a barcode scanner 29% have notable bugs 27% promote daily deals
  • 11. TRENDS • Almost every app feature is increasing in prevalence • BUT the number of retailers in the UKTop500 who have an app has not moved much year-on- year
  • 12. CONTINUING RESEARCH • The relationship between mobile website visits and app usage • Does the release of an app in a territory lead or follow a retailer’s customer growth?
  • 13. RETAILCRAFT Findings & insights from the UK’s premiere retail performance index #IRUK500