This document discusses a major British multinational retailer known for clothing, food, and home products. Founded in 1884 and headquartered in London, it has annual revenue of $16.03 billion and over 85,000 employees worldwide. It produces and sells items in many countries, taking advantage of cheaper labor costs and access to large markets. The retailer pursues a strategy of becoming the world's most sustainable major retailer and maintains competitive advantages through its strong brand and large retail network of over 1,000 stores in 40 countries. The document recommends expanding into the Russian market through flagship stores, food sales, franchising, and stronger e-commerce.