POPI and Email Marketing

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This document discusses the implications of the Protection of Personal Information Act (POPI) for email marketing in South Africa. It outlines that POPI requires companies to respect and protect customers' personal information, and that failure to comply could result in reputational damage, fines, or jail time. It provides guidance on obtaining consent, storing and processing customer data securely, keeping data up to date, and ensuring transparency when engaging in email marketing.

Marketing Technology Business

POPIPROTECTION OF
PERSONAL
INFORMATION
ACT
POPIPROTECTION OF
PERSONAL
INFORMATION
ACT
What does this mean
for email marketing?
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

RESPECT AND PROTECT
PERSONAL INFORMATION
RESPECT AND PROTECT
PERSONAL INFORMATION
Customers Prospective
customers
Employees
SuppliersCommunities
Corporate
Entities
11
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

IF YOU DON’T COMPLYIF YOU DON’T COMPLY
Reputational damage
Lose customers & fail to attract
new ones
Pay out millions in damages to a
civil class action
Be ﬁned up to R10 million or face
10 years in jail
2
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

IT’S LAW, BUT YOU HAVE
ONE YEAR GRACE PERIOD
FROM COMMENCEMENT
DATE
IT’S LAW, BUT YOU HAVE
ONE YEAR GRACE PERIOD
FROM COMMENCEMENT
DATE
3
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

STORAGESTORAGE
Speciﬁc business purposes
Explicit consent (opt-in)
4
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

DATADATA
Kept up to date
Get updates
Delete dormant / unused lists
Keep unsubscribe lists for
ﬁltering
5
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

PROCESSINGPROCESSING
Keep records of everything you do
with the personal information
6
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

SAFETY AND SECURITYSAFETY AND SECURITY
IP Locks
Passwords
System access
7
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

DATA HELD OUTSIDE OF SADATA HELD OUTSIDE OF SA
Need to get consent if data is
outside of SA
Can put in a clause in T’s and C’s
Add to footer
Refer to it in newsletters
8
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

GET CONSENTGET CONSENT
Ok to send initial opt-in email
No permission means no further communication
Double opt-in tactic is recommended
But you should ALWAYS allow subscribed
contacts to unsubscribe
9
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

GENERAL VS SPECIFIC CONSENTGENERAL VS SPECIFIC CONSENT
Need consent for direct marketing of
speciﬁc products/services
Initial communication should be wide
enough to include all future ranges
10
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

WHAT ABOUT EXISTING CUSTOMERS?WHAT ABOUT EXISTING CUSTOMERS?
Direct marketing is allowed without
the need of explicit consent
But all other rules still apply
And you can only market similar
products and services
11
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

TRANSPARENCYTRANSPARENCY
All communication must indicate the
identity and contact details of sender
Include a complaints link
12
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

BUYING OF DATABASESBUYING OF DATABASES
Vendor must have consent
General rule: don’t accept databases
unless you know they have explicit
consent.
13
Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za

Facebook.com/Everlytic
Linkedin.com/company/everlytic
Twitter.com/Everlytic Tel : +27 11 447 6147
Email : sales@everlytic.com
Web : www.everlytic.co.za
14
SOCIAL MEDIASOCIAL MEDIA
Social media is compliant with
POPI due to people having to
opt-in

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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

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POPI and Email Marketing

1. POPIPROTECTION OF PERSONAL INFORMATION ACT POPIPROTECTION OF PERSONAL INFORMATION ACT What does this mean for email marketing? Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

2. RESPECT AND PROTECT PERSONAL INFORMATION RESPECT AND PROTECT PERSONAL INFORMATION Customers Prospective customers Employees SuppliersCommunities Corporate Entities 11 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

3. IF YOU DON’T COMPLYIF YOU DON’T COMPLY Reputational damage Lose customers & fail to attract new ones Pay out millions in damages to a civil class action Be ﬁned up to R10 million or face 10 years in jail 2 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

4. IT’S LAW, BUT YOU HAVE ONE YEAR GRACE PERIOD FROM COMMENCEMENT DATE IT’S LAW, BUT YOU HAVE ONE YEAR GRACE PERIOD FROM COMMENCEMENT DATE 3 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

5. STORAGESTORAGE Speciﬁc business purposes Explicit consent (opt-in) 4 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

6. DATADATA Kept up to date Get updates Delete dormant / unused lists Keep unsubscribe lists for ﬁltering 5 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

7. PROCESSINGPROCESSING Keep records of everything you do with the personal information 6 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

8. SAFETY AND SECURITYSAFETY AND SECURITY IP Locks Passwords System access 7 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

9. DATA HELD OUTSIDE OF SADATA HELD OUTSIDE OF SA Need to get consent if data is outside of SA Can put in a clause in T’s and C’s Add to footer Refer to it in newsletters 8 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

10. GET CONSENTGET CONSENT Ok to send initial opt-in email No permission means no further communication Double opt-in tactic is recommended But you should ALWAYS allow subscribed contacts to unsubscribe 9 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

11. GENERAL VS SPECIFIC CONSENTGENERAL VS SPECIFIC CONSENT Need consent for direct marketing of speciﬁc products/services Initial communication should be wide enough to include all future ranges 10 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

12. WHAT ABOUT EXISTING CUSTOMERS?WHAT ABOUT EXISTING CUSTOMERS? Direct marketing is allowed without the need of explicit consent But all other rules still apply And you can only market similar products and services 11 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

13. TRANSPARENCYTRANSPARENCY All communication must indicate the identity and contact details of sender Include a complaints link 12 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

14. BUYING OF DATABASESBUYING OF DATABASES Vendor must have consent General rule: don’t accept databases unless you know they have explicit consent. 13 Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za

15. Facebook.com/Everlytic Linkedin.com/company/everlytic Twitter.com/Everlytic Tel : +27 11 447 6147 Email : sales@everlytic.com Web : www.everlytic.co.za 14 SOCIAL MEDIASOCIAL MEDIA Social media is compliant with POPI due to people having to opt-in

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