The document discusses SMS use in Pakistan's telecommunications market. It identifies the major players as Mobilink, Telenor, Ufone, Warid, and Zong. It finds that Telenor subscribers pay 207% higher SMS rates than Ufone subscribers. Additionally, urban youth are more aware of SMS package rates while rural residents have less knowledge. The document requests that Telenor lower SMS rates to remain competitive and educate rural subscribers through introductory calls rather than SMS. It also calls on the Pakistan Telecommunication Authority to take corrective action for Telenor subscribers and require telecom operators to communicate new services through introductory calls once a month.

1. SMS Use
in Pakistan
Key Players
Mobilink
Telenor
Ufone
Warid
Zong
Original
Work

2. Fact 2
SMS (Ufone to Telenor)
Rs.0.66
Sender: 0333 5709231
Receiver: 0345 5114270
Date: 25 August 2013
Fact 1
SMS (Telenor to Ufone)
Rs.2.03
Sender: 0345 5114270
Receiver: 0333 5709231
Date: 25 August 2013

3. Subscribers of Telenor have to pay
207% higher than ufone.
Subscribers of Telenor can shift to
other networks.
Urban youth enjoys free SMS
packages whereas people in rural
areas do not know about SMS
charges on different network.
Findings SMS Advertising
All telecom operators are offering
person-to-person SMS. Since 2011,
SMS advertising is growing steadily
in Pakistan owing to low cost.

4. Request to Telenor Request to PTA
As quality-cum-customer conscious
company, Telenor Pakistan must cut
its SMS charges to remain
competitive in market.
Telenor Pakistan must educate its
subscribers especially rural people
through introductory calls and not
via introductory SMS.
CEO Telenor Pakistan must verify
above facts and give prize to the
writer for pinpointing opportunity.
Pakistan Telecommunication
Authority (PTA) must take corrective
action in favor of subscribers of
Telenor and results must be
evaluated at the grassroots level.
PTA must direct telecom operators
to communicate new services with
subscribers through introductory
calls once a month.
Sajid Imtiaz: Chief Editor Daily 10 Minutes, Communications Expert CDKN