The document provides 20 tips for improving the effectiveness of messaging through writing, print design, web design, and photography. It is presented by various communications specialists and encourages organizations to help their message go further, put themselves in the lead, and start getting the results they want through better applying the tips, with the offer of a free project estimate contact.

1. Increase Your Message Mileage!
Presented by

2. Increase Your Message Mileage!
20 Tips You Can Use Today
to Improve the Effectiveness
of Your Messaging
Presented by

3. Does Your Message Go the Distance?

4. Does Your Message Go the Distance?
 Are you getting the results you want?

5. Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”

6. Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Compelling & effective

7. Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Compelling & effective
 20 Tips – writing, print design, Web design
& photography

8. Does Your Message Go the Distance?
 Are you getting the results you want?
 Increase your “message mileage”
 Compelling & effective
 20 Tips – writing, print design, Web design
& photography
 Make your audience want to take action!

9. Janice Hughes
Communications Specialist

10. Increase Your Message Mileage
Writing

11. Increase Your Message Mileage
Writing
1. Make it skimmable.

12. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.

13. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.

14. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know what you want to happen next.

15. Increase Your Message Mileage
Writing
1. Make it skimmable.
2. Give headlines impact.
3. Tune into WIIFM.
4. Know what you want to happen next.
5. Tie your message back to your mission.

16. Phoenix Heller
Graphic Designer

17. Increase Your Message Mileage
Print Design

18. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.

19. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.

20. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!

21. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!
4. Limit fonts to two font families.

22. Increase Your Message Mileage
Print Design
1. Use one logo consistently for all media.
2. Keep your logo in proportion.
3. Always include contact info on everything!
4. Limit fonts to two font families.
5. Have two organizational colors.

23. Kathy Leszczynski
Interactive Media Specialist

24. Increase Your Message Mileage
Web Design

25. Increase Your Message Mileage
Web Design
1. Content is king.

26. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.

27. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.

28. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.
4. Avoid pop-ups and distracting features.

29. Increase Your Message Mileage
Web Design
1. Content is king.
2. Develop your site with search engines
in mind.
3. Make it easy for your audience to find
what they need.
4. Avoid pop-ups and distracting features.
5. Jump into social media!

30. Cristina Rutter
Photographer

31. Increase Your Message Mileage
Photography

32. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!

33. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.

34. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.

35. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.
4. Get in close.

36. Increase Your Message Mileage
Photography
1. Don’t use flash—unless necessary!
2. Use the Rule of Thirds.
3. Try a unique perspective.
4. Get in close.
5. Take lots of shots!

37. Congratulations!

38. Congratulations!
 Help your message go the extra mile

39. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead

40. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the results you want!

41. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the results you want!
 FREE project estimate

42. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the results you want!
 FREE project estimate
Contact us

43. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the results you want!
 FREE project estimate
Contact us
theHive@pollinatechicago.com

44. Congratulations!
 Help your message go the extra mile
 Put your organization in the lead
 Start getting the results you want!
 FREE project estimate
Contact us
theHive@pollinatechicago.com
www.pollinatechicago.com