1. A Project of
NADEEM ASLAM
CONTENTS
Introduction
Vision
Mission
4 P’s
Gulberg Campus Current & Future
Enrolment Enhancement Strategies
Summary
2. A Project of
VISION
“To provide a nurturing academic environment where
students are transformed into intellectually creative and
confident individuals who would later become the
leaders of tomorrow.”
3. A Project of
MISSION
Beaconhouse is the largest and most successful
school system in Pakistan. Our vision is to establish
a House of Wisdom at the national level with a
distinctive approach to cater for the current and future
educational needs of the country. It will free our students from
rote- learning and tuition needs. We are focused on developing
intellectually creative and confident students who will be capable
of meeting any challenge in their lives. Our teaching
methodology will make us unique. We will accomplish our
mission by fulfilling the social responsibility of bringing a
positive change to the society in terms of quality education and
intellectual development.
4. A Project of
Concordia Colleges under the umbrella of the
Beaconhouse Group aspire to offer world class education in an
innovative and technology-enabled environment at an economical
cost. Our teaching methodology will make us unique. We will
accomplish our mission by fulfilling the social responsibility of
bringing a positive change to the society in terms of quality
education and intellectual development. The Concordia Faculty and
staff will infuse life in our vision by creating and supporting a
college environment and culture where all are affectionately
welcomed, accepted and valued for their individual dignity and
importance. Our goal is to be a role model institution in many
ways. We are the first in Pakistan to provide each student with
modern technological tools like a Tablet along with educational
videos covering full courses.
What makes Concordia colleges different from
other colleges?
8. A Project of
Place: We are available in different Metro and
Non Metro Towns
Lahore
i. Johar Town
ii. Allama Iqbal Town
iii. Walton
iv. Fane Road
v. Gulberg
vi. Harbanspura
Sheikhupura
Gujrat
Sialkot
Okara
Sahiwal
Kasur
Multan
Mandi Bahauddin
Burewala
13. A Project of
Strengths:
•We are the first in Pakistan to provide each student with modern
technological (TABLET,VIDEO COVERING FULLCOURSES)
•Helped students become critical thinkers and problem solvers, equipping
them with the confidence to stand out from the crowd.
•The newest educational endeavor from Beaconhouse.
•In this knowledge-based age, education is undergoing rapid
transformation.
•The emergence of increasingly affordable digital products such as smart
phones, tablets and e-readers is reshaping the way we think about teaching
and learning.
•Allowing a student to go through the
lecture as many times as a student likes
Interactive learning approach help
students to acquire and master
problem-solving techniques learning
Management System (LMS)
•Additional source for meeting student
•needs.
14. A Project of
Weakness:
•Lack of infrastructure so far.
•Still in initial stages of brand awareness.
•Heavy budgets required for keeping up the pace.
•Underfunding in many departments and programs.
15. A Project of
Opportunity:
•Significant progress towards the establishment of an international
education brand in Pakistan.
•Education is the right of every child. We are trying to reach out
as far as we could
•As we continue to grow and evolve, each day brings with it new
challenges
•Concordia Colleges hope to attract enterprising students and
faculty who are prepared to lead a revolution in pedagogy and
open up new windows of learning.
•Concordia College will provide incentive-oriented career
development guidelines.
•Affordable
•full-time faculty teach most classes,
and there is a strong bond and a
high level of interaction between
faculty and students.
16. A Project of
Threats:
•High competitive environment in market.
•Competitors may copy their ideas.
•Risk of losing prominent faculty and staff for genuinely better
opportunities at other universities or locally
•Competition can imitate.
17. A Project of
• 127 students
• 12 faculty members
• Intermediate education
• Five fields of studies offered
• Targeting middle to upper class sector
• Direct competition with Kinnaird and
Lahore College
GULBERG CAMPUS PROFILE 2014
18. A Project of
TOTAL NO OF STUDENTS 2014 144
EXPECTED NO OF STUDENTS 2015 275
EXPECTED NO OF PRE CLASSES STUDENTS 150
GULBERG GIRLS CAMPUS
STATISTICS & TARGETS
19. A Project of
WORD OF MOUTH
• Excellent Atmosphere and support Facilities to be provided to existing
students
• Excellent Relationships to be developed with existing students and
their parents through constant interaction and heeding to their justified
needs and requirements
• An open and frank Atmosphere and interaction to be created with
Faculty, Students, Administration Staff .
• Motto / Slogan should be “TWO YEARS TO REMEMBER”.
ENROLMENT ENHANCEMENT
STRATEGIES
20. A Project of
MARKETING SUPPORT
• All Marketing Support activities like advertisements (media, press),
billboards, leaflets, flyers should start from February 2015 and
gradually build up to July / August 2015.
• Direct contacts with Targeted Schools should begin in November /
December 2014. Awareness Seminars with permission from Schools be
held on weekends with both parents and students present
• More Emphasis and Focus on Beaconhouse and Educators. Facilitation
and Support from Head Office can add strength to individual efforts.
ENROLMENT ENHANCEMENT
STRATEGIES
21. A Project of
ENHANCEMENT IN FIELDS OF STUDIES OFFERED
• Campus is currently offering one combination in FA, which is
Computer Science, Economics and Statistics.
• Since Gulberg Campus is a Girls Campus and preference of Girls is
towards subjects like fine arts, education, fashion designing and social
work . Introduction of these subjects shall be very beneficial.
• A Broader offering with proper awareness campaign can give Gulberg
College a strong competitive advantage over Homeconomics College.
ENROLMENT ENHANCEMENT
STRATEGIES
22. A Project of
EFFECTIVE USE OF SOCIAL MEDIA
• In today’s world probably the biggest source of awareness is Social
Media.
• Although there are numerous Social Media Sites the main ones are
Facebook, Twitter, Linkedin and Web Page.
• I feel strongly we have not taken proper usage of our Social Websites.
We need trained and dedicated people updating our pages regularly and
thus creating greater awareness.
• Our Web page remains not updated for a very long time now.
ENROLMENT ENHANCEMENT
STRATEGIES
23. A Project of
EXCELLENCE IN EDUCATION TO THE ENROLLED
STUDENTS
• encourage the informed and critical questioning of accepted theories and
views;
• develop an awareness of the limited and provisional nature of much of
the current knowledge in all fields;
• see how understanding evolves and is subject to challenge and revision;
engage students as active participants in the learning process, while
acknowledging that all learning must involve a complex interplay of
active and receptive processes;
• engage students in discussion of ways in which study tasks can be
undertaken;
• transforming matric result of the weak students and maintaining,
enhancing excellent matric results;
• respect students' right to express views and opinions;
• teacher to be a motivator, mentor, coach rather than teachers of other
institutions;
• incorporate a concern for the welfare and progress of individual
students;
ENROLMENT ENHANCEMENT
STRATEGIES
24. A Project of
MISCELLANEOUS FACTORS
• Transportation Facility
• Study Tours
• Recreation Tours
• Outdoor Sports Facility
• Extending Intermediate Education to Graduate and then Master’s will
give strong support to our FA, ICS, ICOM girls in particular.
• Getting affiliated with institutions like LUMS and LSE will be another
powerful Marketing tool for our FA, ICS and ICOM students.
ENROLMENT ENHANCEMENT
STRATEGIES
