A Policy Primer on Facebook's Pages Terms submitted for assessment at Curtin University of Technology, Net503.

1. A Policy Primer:
Facebook Pages Terms
- Uncovered
Alison Cooper
Net503: Curtin University of Technology
10 September 2012

2. Don’t be fooled.
Promoting your business
on Facebook isn’t as
risk free as you may think.

3. There are
governing
rules and
Terms of
Use that
you must
comply
with.
Image: localonlinemarketingsolutions.org, 2011

4. In fact, if you
already have a
Page, you’ve
{
already
agreed to this
contract and
you may not
be aware of it.
Image source: Smith, M (2009)

5. Pages Terms works in conjunction with other
guidelines and are for businesses, both big and small.
• Pages Terms
}
When you create or • Statement of Rights &
administer a Facebook Responsibilities
business Page, you’ll • Data Use Policy
need to become familiar
with these guidelines: • Community Standards
• Advertising Guidelines
• Facebook Platform
Policies
Image source: Facebook (2012)

6. Failure to comply, may result in your
page being shut down by Facebook
head quarters. (Facebook, 2012)
Image source: Software Latest Releases, 2010.

7. Pages Terms
{
 Page legitimacy and use;
}
In essence,
 Policy compliance with the Terms of Use;
Pages Terms set
 Community Standards for content;
guidelines on:
 Collection of data;
 Advertising, applications, offers and
promotions;
 Your cover image and its content.
(Facebook, 2012)

8. Pages Terms
I. General – Page legitimacy
{pretend to be
Don’t
someone you’re not.
 You must be an authorised person
to administer a business Page.
 You can create a Page to express
support for a brand but don’t
confuse people for who you really
are.
Image source: Wagner, E (2012) (Facebook, 2012)

9. Pages Terms
I. General – Ad Guidelines & Community Standards
Those We all have standards.
words
aren’t cool.
{
Disrespectful or hurtful content on your
page is not ethical or appropriate.
 Illegal activity
 Harassment
 Hate speech This
includes
 Targeting to minors posts by
 Sex/nudity your users!
 Shock value
This content may cause your page to be taken
down or you may get a call from the
Advertising Standards Bureau.
Image source: Management Today (2012) (Facebook, 2012; and mUmbrella, 2012)

10. Pages Terms
II. Page Management – Collection of Data
{
Be transparent and take
responsibility for users’ privacy.
There are rules about how you collect users’
data and Facebook wants you to be upfront
and take full accountability for the reuse of
personal information and users’ privacy.
Image source: Uniglobe (n.d.) (Facebook, 2012)

11. Pages Terms
III. Page Features
{
Watch
your
Cover!
It’s not all
about you.
Your cover image can’t be used as a form of advertising or be misleading.
So NO calls to action, purchase information or contact details.
(Facebook, 2012) Image source: fb Cover Lover (2012)

12. What not to do
for your Cover
Image source: hy.ly (2012)

13. Why is all this
so important
to know?
Image source: 3 Geeks and a Law Blog (2011)

14. Pages Terms
are designed to
ensure page
legitimacy,
protect Facebook
users and
provide a safe
and positive user
experience for
everyone.
Image source: dan taylor/Flickr

15. “ Our terms aren't just a
document that protect our
rights; it's the governing
document for how the service
is used by everyone across the
world. Given its importance,
we need to make sure the
terms reflect the principles and
values of the people using the
”
service.
(Zuckerberg, 2009)

16. End note:
 If you take the time to understand Facebook’s
Pages Terms and associated Terms of Use and
share these with your business, you will be a
responsible user, be respected as a legitimate
company and your customers and users will
have confidence in their interactions with you
because of your social media policies which
protect and enhance their experience with
you. And that means, more likes all round.

17. References
 Facebook. (2012). Facebook Pages Terms. Accessed from https://www.facebook.com/page_guidelines.php.
 fb Cover Lover. (2012). [Image] Accessed from http://www.fbcoverlover.com/categories/tags/attitude.
 hy.ly. (2012). Facebook Timeline: 5 Dos and Don’ts for Choosing Your Cover Photo. [Image] Accessed from
http://hy.ly/2012/03/06/choosing-your-facebook-timeline-cover-photo/.
 Management Today. (2012). [Image] Thumbs down for inappropriate content. Accessed from
http://www.mtmag.com.au/thumbs-down-for-inappropriate-content/.
 mUmbrella. (2012). ASB rules brands are responsible for all fan comments on Facebook. Accessed from
http://mumbrella.com.au/asb-rules-brands-are-responsible-for-all-fan-comments-on-facebook-108037.
 Smith, M. (2009). [Image] Does Facebook Really Own Your Data? Accessed from
http://www.marismith.com/does-facebook-really-own-your-data-no-its-about-openness/.
 Software Latest Releases. (2010). [Image] Accessed from
http://www.software-latest.com/2010/08/26/facebook-no-chat-for-ie6.html.
 Taylor, D. (n.d). dan taylor's photostream. [Image] Accessed from
http://www.flickr.com/photos/dantaylor/2044337954/.
 Uniglobe. (n.d.) The State of Transparency. [Image] Accessed from
http://uniglobetravel.eu/56-1-Management-Reporting.html.
 Wagner, E. (2012). Google Cracks Down on Phony Android. [Image] Accessed from
http://www.ericwagner.org/google-cracks-phony-android-apps/.
 Zuckerberg, M. (2009). Update on Terms. The Facebook Blog. Accessed from
http://blog.facebook.com/blog.php?post=54746167130.
 3 Geeks and a Law Blog. (2011). [Image] Accessed from http://www.geeklawblog.com/2011/04/im-sooo-
confused.html.