Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
Webjam: Ignore the Hype, Listen to Real Social Media GuidanceWebjamMark2
Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Webjam: Ignore the Hype, Listen to Real Social Media GuidanceWebjamMark2
Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.
http://www.webjam.com
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
Understand what is solvent dyes? And find out what are the types, features, advantages of solvent dyes? Explore some helpful information regarding solvent dyes.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
MSL China & renren.com: Anyone Could Be Your Brand Ambassador MSL
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
Understand what is solvent dyes? And find out what are the types, features, advantages of solvent dyes? Explore some helpful information regarding solvent dyes.
Investigation of Drilling Time V/S Depth of Cut & Kerf Using Abrasive Jet Mac...iosrjce
Abrasive jet machining (AJM) is a processing non-traditional machine which operates materials
without producing shock and heat. AJM is applied for many purposes like drilling, cutting, cleaning, and
etching operation. The particles of the materials get accelerate in gas stream and are made to focus on
machine. It makes small fracture if particle focuses on the surface and the gas stream includes abrasive
particles and fractured particles away. The process parameters are used like variables which effect metal
removal. They are carrier gas, abrasive, velocity of abrasive, work material, and nozzle tip distance (NTD).In
abrasive jet machining, a focused stream of abrasive particles, carried by high pressure air or gas is made to
impinge on the work surface through a nozzle and the work material is made to impinge on the work surface
through a nozzle and work material is removed by erosion by high velocity abrasive particles. The effect of the
depth of material and the material characteristics on drilling time were investigated and discussed. Through
this work, it was observed that machinability index of the materials drilled plays an important role in AJM
process. The work investigates that there is nonlinear relation in drilling time v/s drilling depth and material of
low machinability takes more time to drill because of as depth increases air pressure losses its cutting ability. It
is also Investigate the effect of kerf and SOD on drilling time
This recent blog post highlights the use of the NCP Model from Social Media Academy that I use for networking, participating, and contributing. I posted this on slideshare as part of a project to teaching Madison Area Business Consultants, Madison WI about a useful social media tool - Slideshare - to help enhance their online reputation, showcase their work, promote their blogs. I will post the final slide deck after the presentation on 2/9/10.
MutualMind White Paper: Social Media ROIMutualMind
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
What is social media and its advantages and disadvantages .pptxpawansekhon920
Social media has become an integral part of our lives. It is used to connect people, share news, and promote businesses. It has also become a platform for expressing opinions, raising awareness, and creating movements.
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
learning about social media is a necessity in today's world. so, this slideshow will help you in learning about social media and different platforms available and how to use them, and what are there uses!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Webjam: The Social Media Effect
1. Social Media Basics I: The Engagement Effect
A Study for UK NFPs
Actual Brand Journeys | Case Studies
Lexie Mendelson
Strategic Development Director
www.webjam.com
February 2012
@webjamdotcom
@lexielexie2
bizdev@webjam-ltd.com
(c) 2010 Webjam Ltd - Confidential
2. Who is Webjam?
• Market-leading solutions provider for Enterprise Social Media based in Central
London. Webjam equips your teams to find and share knowledge and expertise –
working together to achieve more.
• 2010 awards include two internal communication nominations for social media
Intranets plus awarded in the top 10 for innovation and creativity in social media
• You can focus on your core business Webjam’s team of experts are your innovative
technology partners, at the cutting edge of research and development, ensuring that
we deliver you the competitive advantages in productivity, social media and
innovation.
• Webjam delivers full customisation for your business needs – uncomplicated to install
and run – Webjam is your innovative technology partner, allowing you to build your
cutting-edge website with full social functionality without technical knowledge or
external resources.
(c) 2010 Webjam Ltd - Confidential
3. How do we fundraise in an economic downturn?
“73% of Charities in the NE are experiencing a
decrease in funding with an estimate of 23% potentially
closing in the next 12 months...
...statistics from August show direct debit cancellations
are at their highest since records began“*
*Visceral Business Presentation The Charity Social 100 Index – Jan 4 2012
How Engagement will affect your
(c) 2010 Webjam Ltd - Confidential
4. Social Media helps raise awareness & engagement
2012 Research Reports
“ Despite the usage of social media amongst most charities, [and the]
opportunities for collaborative networking and developing the lifetime
value of supporters through social relationships, many charities are not
creating fully integrated communities of purpose as social organisations”
“Many [charities] don’t have a strategy to actively engage with and grow
communities of interest as integrated networks, and social media is mostly
a conventional marketing initiative being delivered through new channels.”
The Visceral Business Presentation, The Charity Social 100 Index, Jan 2012
(c) 2010 Webjam Ltd - Confidential
5. Webjam Survey of Centrepoint CRM Clients
A corporate belief that engagement is important:
“47% say it is high on their list to improve
engagement ”
“70% say engagement will improve opportunities to
listen to member/fundraisers”
“67% say it will improve openness and collaboration”
“56% want to create a strong brand presence”
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
6. A Glimpse at the Opportunity: Facebook 2010
Users do
connect with
a brand and
engage with
brand
activities
How Engagement will affect your Business
2010 Facebook global stats by DigitalSurgeons (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
7. A Glimpse at the Opportunity: Twitter Global 2010
Users do
connect with
a brand and
engage with
brand
activities
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
8. Social Media is like the first day of school..
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
9. Social Media is like the first day of school..
THE
FIRST
DAY
IS
THE
HARDEST
Its
not
just
how
many
people
‘like’
or
‘follow’
you
that
makes
you
popular
its
what
they
say
about
you
behind
your
back
So,
how
did
I
find
that
image?
Actually...
How
did
that
image
find
me?
1. It
was
part
of
an
ar.cle
in
Psychology
Today.
A
website
that
I
do
not
visit
2. Someone
in
my
Facebook
network
read
the
ar.cle
on
the
Psychology
Today
website
and
commented
at
the
boAom
of
the
ar.cle
3. Someone
in
her
network
coincidentally
also
read
the
ar.cle
in
Psychology
Today,
and
then
saw
her
comment
4. This
person
then
posted
the
ar.cle
onto
Facebook,
tagging
the
person
in
my
network,
who
commented
again
in
her
facebook
feed...
5. ...
So
I
saw
the
image,
and
the
associated
ar.cle
on
the
Evolu.onary
Mismatch
of
Schools
Today
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
10. Social Media is like the first day of school..
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
11. It’s MY Facebook newsfeed
Anything that ends up in MY Facebook feed better be
of interest to ME, if not I’ll remove it....
Don’t only measure your efforts by ‘fans’ & ‘followers’
Measure by viral activity (likes, shares, retweets..)
How many people actually see and pass on your message
Read this for step-by-step instructions on how to use Facebook
Insights and measure your engagement
http://www.socialmediaexaminer.com/how-to-measure-your-facebook-
engagement/
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
12. Make it easy for your content to go viral
Take a look at your own FB newsfeed and learn..
How to contextualise, & therefore personalise
The benefits of providing a timeline of promo content
Why aggregating & promoting the small contributors in
your community is just as important as the big
Why you need to listen to your community & react quickly
to leverage every opportunity
Social media is a resource, be there to answer
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
13. They will change your message. This is good!
Happy World Cancer Day!
“Somehow happy seems like a
misnomer here.”
Stupid Cancer
“My new favourite website.”
Seen by 321 friends
If liked or reposted could appear in 300
friend’s newsfeeds, and therefore seen by X
more friends (if 10% @300 then 9,000)
Personalisation by the poster provides
greater relevance
Message is already contextualised, I know
this person, I care about cancer
(c) 2010 Webjam Ltd - Confidential
14. Initiate timeline content for increased engagement
Seen by 370 friends
Each posts includes JustGiving page
18
August
3
September
11
September
I’ve
signed
up!
7
days
unEl
I
ride!
The
day
of
the
race!
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
15. Aggregate & distribute content to engage
4 different Down Syndrome stories, 4 different sources, none related to a charity.
A missed opportunity.
Seen by 185 friends
Find and promote all associated causes
and news
From the small blogger to headline
news feeds
This builds a variety of content for
distribution
Leverage their content/passion for your
organisation
Creates greater awareness – win win!
Major Missed Opportunity
Target uses DS child in ads
Grabs media attention
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
16. Make sure you are listening: Missed Opportunity!
React quickly to opportunities to build awareness & fundraise.
The original Target ad
The blog
that went viral
NBC Nightly News
MSNBC
ABC News
Hollywood Reporter
Washington Post
Adweek...
NO CHARITY MENTION!
www.noahsblog.com
How Engagement will affect your Business?
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
17. Social Media is used as a resource = Opportunity
Q: “Would like to sponsor a child. What’s the best charity to use?”
A: “Plan International for 8 years here. Recommended!”
Seen
by
248
friends
Social Media is being used as
a resource
Incredible opportunity for peer
referrals
Encourage staff & volunteers
to use social media
Train them
Be there when a question is
asked
(c) 2010 Webjam Ltd - Confidential
18. Use Social Media Internally
Encourages its use Externally
Social knowledge sharing
platform for employees
Build their credentials
Network with colleagues
#hashtags are used for skills
and topics for collaborations
15k of 23k employees use the
tool in 18 months
Also use Social Media to
recruit
Active in Social Media
Networks
(c) 2010 Webjam Ltd - Confidential
19. Network of Non Profits: Give to the Max Day
Many is stronger than 1, consider combining efforts with other NFPs
Minnesota Give to the Max Day
NFPs say, “..social media has also been critical to
leveraging their donor networks.”
A network of 3,700 Minnesota NFPs
24 hours, Nov 16th, 2010
42,596 unique donors
Collectively raised $10,041,021
Used Social Media and other efforts
Blog, FB, Twitter, YouTube
Shared stories, news, innovation,
best practices
Tech partner Razoo.com built GiveMN.org platform
Use principals in the book The Networked Nonprofit
From blog by www.bethkantor.org December 10, 2010 with Jeff Achen of GiveMN.org
From Beth Kantor’s book, The Networked NonProfit
(c) 2010 Webjam Ltd - Confidential
20. Give to the Max Day: Minnesota Nonprofit Network
The Numbers
Donor Demographic
81.9% female
90.9% over 31 years old
61% earn <$90,000 annual total household
income
Where did the traffic come from? How did GTTM support NFPs?
Direct = 64,834 Focused on providing social media
Facebook = 21,865 resources
Twitter = 827 Email templates
Linked from an email = 5,966 Content such as a video PSA for use on
Linked from a website = 5,872 their homepages
Other (search engines/news sites/etc.) =
31,128
(c) 2010 Webjam Ltd - Confidential
21. Give to the Max Day: Minnesota Nonprofit Network
The Numbers
Multiple answers accepted
Post event nonprofit survey Post-event donor survey
55.4% social media worked best 77.1% heard about event from email
83.1% email worked best from their nonprofit
93.3 % of respondents said their <20% heard about the event via
organization benefitted overall from Give television, radio, newspaper, Facebook,
to the Max Day Twitter and friends
31% found it useful to be notified of
giving opportunities on Facebook or
Twitter
(c) 2010 Webjam Ltd - Confidential
22. Leverage Existing Events: RAF Benevolent Fund
Celebrate 70th Anniversary of Battle of Britain
in a 4 Month Social campaign
Creatives
Daily news stories corresponded to same day in 1940
5 fictional characters blogged, tweeted daily events from their
character’s point of view
Key objectives
Position charity as young and dynamic
Reach beyond the charity’s traditional supporter
(70% supporters over 70)
Build an engaging online community for the Fund
Demonstrate the human impact of war
Drive online donations
Strategy
Content – dedicated author and historical consultant
Promotions – harness existing interest in anniversary
Engagement – each of 5 characters contentment is ‘owned’ by a
different member of the comms team
(c) 2010 Webjam Ltd - Confidential
23. Leverage Existing Events: RAF Benevolent Fund
Celebrate 70th Anniversary of Battle of Britain
in a 4 Month Social Media campaign
Outcomes
Online donations: increased by 199% when compared to the same four
month period in 2009
Data capture: we added over 1,000 contacts to our email list
Reaching a younger demographic: data from Facebook Insights shows
that over 50% of our supporters are now under 45
Building an online community: the 1940 Chronicle has created the
momentum for us to build a substantial and engaged online community
including 2,000 followers on Twitter and 16,000 fans on Facebook
(c) 2010 Webjam Ltd - Confidential
24. Putting a Spotlight on Social Behaviour
“We need a new way of looking at
charity and viewing it as an
enriching personal experience
and not simply a one-off or series
of transactions”
Behavioural Types
Partners
Influencers
Participants
Advocates
Subscribers
Likes
Think of the relevance of your
content to each Behaviour Type
Visceral Business, The Charity Social 100 Index, January 2012
e.g. The Dogs Trust on Twitter (and elsewhere) (c) 2010 Webjam Ltd - Confidential
25. Final note: Be aware of new trends in Social Media
1.5M users
daily
14+ minutes
on the site
More referral
traffic than
Google+
Ignite Social Media Blog. Google Ad Planner Data January 24, 2012
http://mashable.com/2012/01/29/pinterest-retail-infographic/
(c) 2010 Webjam Ltd - Confidential
26. Pinterest.com: Is their demographic your target?
January 2012 Data
64.5% USA
3.2% UK
35% Household income $25-$50k
34% household income $50-$75k
80% female, mostly 25-54
76% haven’t completed University
Top traffic driver for retail
Ignite Social Media Blog. Google Ad Planner Data January 24, 2012
http://www.appappeal.com/maps/pinterest/ Feb 13th 2012 based on Alexa
(c) 2010 Webjam Ltd - Confidential
27. In Summary
Awareness drives engagement and commitment
Don’t measure your efforts only by ‘fans’ & ‘followers’
Measure by viral activity (likes, shares, retweets.. )
Think about how to allow personalisation
Provide easy to ‘go viral’ content leading up to events
Aggregate & promote the small & the big – win win!
Listen and encourage everyone in your org to use social media
Social media is a resource, be there to answer
Leverage existing events
Know social behavioural types and think about content
accordingly
Not all new trends are for you, check demographics
How Engagement will affect your Business
(c) 2010 Webjam Ltd - Confidential Lexie Mendelson
28. Social Media Basics I: The Engagement Effect
A Study for UK NFPs
Actual Brand Journeys | Case Studies
Lexie Mendelson
Strategic Development Director
www.webjam.com
February 2012
@webjamdotcom
@lexielexie2
bizdev@webjam-ltd.com
(c) 2010 Webjam Ltd - Confidential