Amul - brand innovation presentation
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The document proposes three new positioning strategies for dairy products from Amul to make them more contemporary and credible business propositions. The first strategy is to position Amul products as "Fuel for an Active Life" by focusing on their ability to provide energy. The second strategy is to position products as "Glow of Health" by emphasizing their health and beauty benefits. The third strategy suggests positioning products as sources of "Fun with Dairy" by making them enjoyable and playful.
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Amul - brand innovation presentation
- 2. To find an Unique and contemporary Positioning for Dairy products of AMUL & turn into a credible business proposition
- 21. ACTIVE & ENERGETIC BEAUTY & LOVE CREATIVITY & FUN TRADITIONAL FUN/ VIBRANT TECHNOLOGY/ ADVANCED FUN/ HEALTHY
- 28. TRADITIONAL FUN/ VIBRANT TECHNOLOGY/ ADVANCED FUN/ HEALTHY BLUE OCEAN OF INNOVATION FOR AMUL:
- 34. PROPOSITION 1 FUEL FOR AN ACTIVE LIFE
- 37. BY AMUL BRAND NAME AND IDENTITY
- 38. FUEL FOR AN ACTIVE LIFE
- 46. PROPOSITION 2 GLOW OF HEALTH
- 49. goodness from AMUL BRAND NAME AND IDENTITY
- 58. PROPOSITION 3 FUN WITH DAIRY
- 61. BRAND NAME AND IDENTITY happy! from AMUL
- 66. OPEN INNOVATION WITH AND THEN Innovation Partners