Presentation prepared by Predictable Network Solutions. Overview on their network cost and performance transformations services for communication service providers.

1. Network Cost and Performance
Transformation Services
for
Communication Service Providers
© Predictable Network Solutions 2013

2. Who we are
• We use applied mathematics to give us unparalleled
visibility and control over packet data networks
• We develop new network measurement and
management technologies and techniques
• We use these tools to address network cost and
application performance issues across the whole
lifecycle: design, deploy, operate and optimise.
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Predictable Network Solutions Ltd is the
world’s first and only ex ante
network performance engineering company

3. Who we help
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We help manage service
cost, performance and risk
for all parties along the supply chain:
both internally, and across boundaries
Fixed & Mobile
Network Operators
We address both
core & access networks for
wholesale & retail operators.
CustomersSuppliers

4. When we help
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We offer a tailored service to each
stage of the service lifecycle
Design
Operate
DeployOptimise

5. NetHealthCheck™
Overall network effectiveness and efficiency
Network Service Diagnostic™
Assess the delivery of specific services
In-life Management Optimisation
Manage service delivery cost-effectively
Network Business Transformation
Development of new services and business models
How we help
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Design
Operate
Deploy
Optimise

6. NetHealthCheck™
How cost-effective is my network?
• Is the architecture appropriate?
• Are the network assets being fully
used?
• Are there stability and overloading
issues?
• Is the upgrade planning process
effectively managing cost and risk?
What Quality of Experience does my
network deliver?
• Does it meet the requirements of
the services and applications?
– If not, what are the impairments?
• What new services could be
supported?
– What would be the impact on
existing services if they were rolled
out?
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Structured and scientific process producing
quantitative, predictive and composable measures
that answer key questions:
Design

7. NetHealthCheck™ Benefits
Example applications:
• Improve HTTP throughput
• Improve response time of HTTP-based apps (Facebook,
Twitter, video streaming)
• Optimise network architecture, configuration and capacity
planning
• Harmonise inefficient or ineffective ‘silo’ architecture and
configuration choices for a more globally optimal solution
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Reveals the full scope for improving customer
experience and/or network efficiency

8. Example client outcome
Major UK mobile network operator
• Was in 2nd-3rd place in its market (depending on location)
for HTTP download key performance indicator (KPI)
• NetHealthCheck™ enabled a 100% improvement in this KPI
without any additional capital expenditure
• Placed MNO as definitive 1st in the market
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9. Network Service Diagnostic™
Typical applications include:
• Identify QoE hazards
• Understand when hazards are armed
• Understand the cost and QoE consequences of hazards
maturing
• Develop mitigation strategies
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Consulting service to analyse deployed systems
Deploy
This is particularly applicable to quality-sensitive
services such as assured VPNs, VoIP, Unified
Communications and small cells

10. Examples of client outcomes
• BT Operate
– Applied to delivery of wholesale broadband services
– Revealed flexibility to optimise planning rules
– Potential for 30% increase in utilisation of key resources
– Estimated savings value of £2.3M
• Major UK MNO
– Applied to delivery of 3G services via femtocells
– Serious system integration hazards revealed
– Strategic corporate risk identified
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11. In-life Management
Optimisation
Capabilities on offer include:
• Costing of in-life management solutions
• QoE design
• Graceful degradation strategies
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Consulting service to optimise in-life management
of large-scale networked services
Operate

12. Network Business
Transformation
Development of new services and business models:
• We help to bridge organisational ‘silos’
– Align the business with the fundamental capabilities and
constraints of packet data network operation.
• We create rational pricing structures for network transport
– Make the core business inherently sustainable and profitable.
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Consulting service to follow-on from:
NetHealthCheck™ analysis and
Network Service Diagnostic™
Optimise

13. For more information
Visit our website for detailed
case studies, presentations and white papers
www.pnsol.com
Attend our public workshops
www.sustainablebroadband.com
Contact us
info@pnsol.com
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