7 ways to know what your users really think

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This document provides tips for getting user feedback when a product or service has few existing users, such as keeping communication personal, using specific industry terms, asking open questions in surveys to provide context, and using incentives like discounts to elicit feedback via online surveys and chats. It also recommends testing subject lines, emails, and "calls to action" to determine what encourages the most responses. Contact information is provided for further discussion.

Marketing

Guerilla Product
When the users are not there yet…

Keep it personal
• Make them feel they’re speaking to a real person
• Personal signature
• Specific industry

One ‘call to action’
Ask specifically for what you need, don’t
try to it cover up
Why now?

Tell users why they’re asked to fill out
the survey

How to ask questions
Many users don’t remember exactly what you do or certain features
“How likely would you be to enroll in CookieDirect?”
VS
“CookieDirect is a baked goods delivery service that sends fresh
baked cookies straight to your door every Monday night. How likely
would you be to enroll in CookieDirect?”

Using giveaways/
discounts to get feedback

Thanks!
Iris.shoor@takipi.com
@irisshoor
www.startupmoon.com
Ophir.primat@takipi.com

Direct sales has changed dramatically thanks to the internet. Google has identified the ZMOT concept of Zero Moment Of Truth. I've taken the ZMOT concept and applied it to direct selling in the promotional products industry. The concepts apply to all direct sales forces and beyond but this presentation is designed specifically for the promotional products industry. As with all my presentations, the presentation provides more insights than the slides so this is published to remind those who have seen the presentation what was covered.

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