John Cross purchased 100 acres of land called "The Cross Roads" in Many, Louisiana in the late 1700s. This land was farmed by John and subsequent generations of the family, producing crops like cotton and vegetables. The profits from the land allowed many family members to pursue higher education and careers, benefiting the family legacy for generations. Over 100 family members have directly or indirectly benefited financially and socially from the entrepreneurship of John Cross in establishing the family farm at The Cross Roads.