SlideShare a Scribd company logo
By: Katie Victor
GOAL
Target Audience 
Families with high school kids or kids about to go to college
BEST TIME TO SELL 
Holiday Season: November - January
HOW TO MAKE IT HAPPEN 
AdWord Campaign 
Sales/Incentives 
Social Media/Inbound Marketing 
TV Advertisements
ADWORD CAMPAIGN 
Dell Desktop: 49,940 monthly searches: PPC $1.00 
Dell Inspiron: 521,290 monthly searches: PPC $0.57 
Prices Dell: 30,980 monthly searches: PPC $0.59
Sales/Incentives 
Utilize Black Friday and Cyber Monday
Social Media/Inbound Marketing 
• Twitter: #DellDeals or #DellHolidaySpecial 
• Facebook: Show deals and have live 
customer support
TV Advertisements
BUDGET 
1 Million dollars for Adwords Campaign 
3 Million dollars for TV advertisements 
and social media 
Total of 4 Million dollars

More Related Content

Similar to Dell Presentation By Katie Victor

wendy's presentation
wendy's presentationwendy's presentation
wendy's presentation
emily weinstein
 
Anytime Fitness ADV 420 Final Project
Anytime Fitness ADV 420 Final ProjectAnytime Fitness ADV 420 Final Project
Anytime Fitness ADV 420 Final Project
DanielHale
 
Dell_Case Study
Dell_Case StudyDell_Case Study
Dell_Case Study
Pipo Bk
 
Facebook Case Study
Facebook Case StudyFacebook Case Study
Facebook Case Study
Beth Amann
 
HTC online strategy
HTC online strategyHTC online strategy
HTC online strategy
cchsu73
 
Target campaign
Target campaignTarget campaign
Target campaign
tayhughes
 
How to Win with YouTube Ads in 2022
How to Win with YouTube Ads in 2022How to Win with YouTube Ads in 2022
How to Win with YouTube Ads in 2022
Eric Farmer
 
A special christmas gift
A special christmas giftA special christmas gift
A special christmas gift
Henry Li
 
5 Tips for Maximizing Social Media ROI
5 Tips for Maximizing Social Media ROI5 Tips for Maximizing Social Media ROI
5 Tips for Maximizing Social Media ROI
Catalyst
 
Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012
e-CBD
 
Digital Signage Playbook
Digital Signage PlaybookDigital Signage Playbook
Digital Signage Playbook
GableVision
 
Media Trifecta For Non-Profit Marketing
Media Trifecta For Non-Profit MarketingMedia Trifecta For Non-Profit Marketing
Media Trifecta For Non-Profit Marketing
Ad General
 
Crowdfunding-Beginner.pptx
Crowdfunding-Beginner.pptxCrowdfunding-Beginner.pptx
Crowdfunding-Beginner.pptx
JACOB MAAGA
 
Building Successful Facebook Ads Campaigns
Building Successful Facebook Ads CampaignsBuilding Successful Facebook Ads Campaigns
Building Successful Facebook Ads Campaigns
Rethink Marketing
 
Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11
Social Media Dallas
 
GivingTuesday Planning Guide (2022) TS-OPT.pdf
GivingTuesday Planning Guide (2022) TS-OPT.pdfGivingTuesday Planning Guide (2022) TS-OPT.pdf
GivingTuesday Planning Guide (2022) TS-OPT.pdf
TechSoup
 
Steve madden: A Digital Strategy
Steve madden: A Digital StrategySteve madden: A Digital Strategy
Steve madden: A Digital Strategy
KevynRoberts
 
NetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
NetAware March 2012 - Presentation Google AdWords campaign Oranje FondsNetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
NetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
lvanerp
 
Advertising, Marketing & Branding
Advertising, Marketing & BrandingAdvertising, Marketing & Branding
Advertising, Marketing & Branding
V+R Digital Branding Agency
 
DSW final presentation
DSW final presentationDSW final presentation
DSW final presentation
ahsattler
 

Similar to Dell Presentation By Katie Victor (20)

wendy's presentation
wendy's presentationwendy's presentation
wendy's presentation
 
Anytime Fitness ADV 420 Final Project
Anytime Fitness ADV 420 Final ProjectAnytime Fitness ADV 420 Final Project
Anytime Fitness ADV 420 Final Project
 
Dell_Case Study
Dell_Case StudyDell_Case Study
Dell_Case Study
 
Facebook Case Study
Facebook Case StudyFacebook Case Study
Facebook Case Study
 
HTC online strategy
HTC online strategyHTC online strategy
HTC online strategy
 
Target campaign
Target campaignTarget campaign
Target campaign
 
How to Win with YouTube Ads in 2022
How to Win with YouTube Ads in 2022How to Win with YouTube Ads in 2022
How to Win with YouTube Ads in 2022
 
A special christmas gift
A special christmas giftA special christmas gift
A special christmas gift
 
5 Tips for Maximizing Social Media ROI
5 Tips for Maximizing Social Media ROI5 Tips for Maximizing Social Media ROI
5 Tips for Maximizing Social Media ROI
 
Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012
 
Digital Signage Playbook
Digital Signage PlaybookDigital Signage Playbook
Digital Signage Playbook
 
Media Trifecta For Non-Profit Marketing
Media Trifecta For Non-Profit MarketingMedia Trifecta For Non-Profit Marketing
Media Trifecta For Non-Profit Marketing
 
Crowdfunding-Beginner.pptx
Crowdfunding-Beginner.pptxCrowdfunding-Beginner.pptx
Crowdfunding-Beginner.pptx
 
Building Successful Facebook Ads Campaigns
Building Successful Facebook Ads CampaignsBuilding Successful Facebook Ads Campaigns
Building Successful Facebook Ads Campaigns
 
Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11
 
GivingTuesday Planning Guide (2022) TS-OPT.pdf
GivingTuesday Planning Guide (2022) TS-OPT.pdfGivingTuesday Planning Guide (2022) TS-OPT.pdf
GivingTuesday Planning Guide (2022) TS-OPT.pdf
 
Steve madden: A Digital Strategy
Steve madden: A Digital StrategySteve madden: A Digital Strategy
Steve madden: A Digital Strategy
 
NetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
NetAware March 2012 - Presentation Google AdWords campaign Oranje FondsNetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
NetAware March 2012 - Presentation Google AdWords campaign Oranje Fonds
 
Advertising, Marketing & Branding
Advertising, Marketing & BrandingAdvertising, Marketing & Branding
Advertising, Marketing & Branding
 
DSW final presentation
DSW final presentationDSW final presentation
DSW final presentation
 

Recently uploaded

Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
Shinana2
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
maazsz111
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 

Recently uploaded (20)

Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 

Dell Presentation By Katie Victor