The document outlines a marketing plan targeting families with high school or college-aged kids to sell Dell computers during the holiday season from November to January. It recommends running an AdWords campaign focused on specific Dell products and deals, offering sales and incentives on Black Friday and Cyber Monday, promoting deals on social media using hashtags, and launching TV advertisements with a total budget of $4 million - $1 million for AdWords, $3 million for TV and social media.