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7-1
Business in a
Changing World
McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter 7
Managerial Decision Making
2
7-3
7-4
Vivace Espresso
All things coffee
Local Seattle establishment – “espresso roasting
and preparation specialists”
7-5
The Importance of Management
Achieving objectives requires skilled
management
Management –
planning, organizing, staffing, directing, & controlling
7-6
The Importance of Management
Process designed to achieve an organization’s
objectives by using its resources effectively &
efficiently in a changing environment.
Management
7-7
The Importance of Management
Make decisions – utilization of resources – achieve objectives:
•Planning
•Organizing
•Staffing
•Directing
•Controlling
What Managers Do
7-8
The Importance of Management
•Boeing Airline’s 787 Dreamliner
•892 sold @ $169 million each
•$145 billion total sales
•57 global customers
New Product Development
7-9
The Importance of Management
Resources
•People
•Raw materials
•Equipment
•Money
•Information
Resource acquisition & coordination
7-10
Management Functions
7-11
Management Functions
Planning –
Process of determining the organization’s
objectives and deciding how to accomplish them.
7-12
Management Functions
Objectives – results desired by organization
Mission – organization’s purpose and philosophy
Planning
7-13
Management Functions
Common & Elaborate Organizational Objectives --
•Profit, competitive advantage, efficiency, growth
•Service, ethics, community responsibility
Objectives
7-14
Management Functions
Strategic Plans
Tactical Plans
Operational Plans
Plans
7-15
Management Functions
Executive level managers
•Establish the long-range objectives & overall
strategy to fulfill firm’s mission
•2-10 years forward-looking
•Sustainability
•diversification, divestiture , mergers &
acquisitions,
Strategic Plans
7-16
Management Functions
Short-range – strategy implementation
•1 year or less
•Environmental change
•Periodically reviewed & updated
Tactical Plans
7-17
Management Functions
Very short-term – actionable, specific
•Individuals, work groups, departments
•1 month, 1 week, 1 day
•Achieve tactical plans
Operational Plans
7-18
Management Functions
Focus on potential disasters
•Product tampering
•Oil spills
•Fire, earthquake, terrorist attack
•Unethical/illegal employee activity
Crisis Management
Contingency Planning
7-19
Management Functions
Crisis/Contingency Planning
Crisis Management Teams
– Ashland Oil
– J.J. Heinz
– Johnson & Johnson
19
7-20
Management Functions
Organizing –
Structuring of resources & activities to
accomplish objectives efficiently & effectively.
7-21
Management Functions
Organizing
Importance –
– Creates synergy
– Establishes lines of authority
– Improves communication
– Improves competitiveness
21
7-22
Management Functions
Staffing –
Hiring people to carry out the work of the
organization.
7-23
Management Functions
Staffing
Importance –
– Recruiting
– Determine skills
– Motivate & train
– Compensation levels
23
7-24
Management Functions
Downsizing –
Elimination of significant numbers of employees
(rightsizing, trimming the fat)
7-25
Management Functions
Directing –
Motivating and leading employees to achieve
organizational objectives.
7-26
Management Functions -- Directing
Motivation
•Incentives (raise, promotion)
•Employee involvement (cost reduction, customer service, new products)
•Recognition and appreciation
7-27
Management Functions
Controlling –
Process of evaluating and correcting activities to
keep organization on course,
7-28
Management Functions
Controlling
Five Activities –
– Measuring performance
– Comparing performance against standards
– Identifying deviations from standards
– Investigating causes of deviations
– Taking corrective action
7-29
Types of Management
Levels of Management –
• Top management
• Middle management
• First-line/supervisory management
7-30
Types of Management
•President
•Chief Executive Officer (CEO)
•Chief financial officer (CFO)
•Chief operations officer (COO)
Top Management
7-31
Levels of Management
The 5 Highest Paid CEO’s in 2007
Rank CEO Company Total Compensation
($ millions)
1. Lawrence J. Ellison Oracle $192.92
2. Frederic M. Poses Trane $127.10
3. Aubrey K. McClendon Chesapeake Energy $116.89
4. Angelo R. Mozilo Countrywide Financial $102.84
5. Howard D. Schultz Starbucks $98.60
7-32
Types of Management
•Responsible for tactical planning
•Implement general guidelines established by
top management
Middle Management
7-33
Types of Management
•Supervise workers
•Oversee daily operations
•Directing and controlling primary functions
First-Line
Management
7-34
Areas of Management
• Finance
• Production
• Operations
• Human Resources
• Marketing
• Administration
7-35
Areas of Management
Financial Management –
Focus on obtaining money necessary for the
successful operations and using funds to further
organizational goals.
7-36
Areas of Management
Production & Operations Management–
Develop & administer activities to transform
resources into goods, services, and ideas for the
marketplace.
7-37
Areas of Management
Human Resources Management –
Handle staffing function and deal with employees
in a formalized manner
7-38
Areas of Management
Marketing Management –
Responsible for planning, pricing, and promoting
products and making them available to
customers
7-39
Areas of Management
Information Technology (IT) Management –
Responsible for implementing, maintaining, and
controlling technology applications in business
(computer networks)
7-40
Areas of Management
Administrative Managers –
Manage an entire business or major segment of
the business. Coordinate activities of specialized
managers.
7-41
Skills Needed by Managers
•Leadership
•Technical expertise
•Conceptual skills
•Analytical skills
•Human relations skills
7-42
Managerial Skills
Leadership –
Ability to influence employees to work toward
organizational goals.
7-43
Managerial Skills
Seven Tips for Successful Leadership
7-44
Skills Needed by Managers
•Autocratic Leaders
•Decision makers, “tell” employees
•Democratic Leaders
•Involve employees in decisions
•Free-rein leaders
•Employees work without interference
7-45
America’s Most Admired Companies, 2008
Company Chief Executive Officer
Apple Steve Jobs
Berkshire Hathaway Warren Buffett
General Electric Jeffrey Immelt
Google Eric Schmidt
Toyota Motor Katsuaki Watanabe
Most Admired Companies & CEO’s
7-46
Management – Going Green
Compact Fluorescent Light Bulbs: A Bright Idea –
CFL’s use 75 percent less energy. Technical
Consumer Products, Inc. largest provider of CFL’s
in the United States.
7-47
Decision Making
7-48
The Realities of Management
According to J.P. Kotter, management functions boil
down to:
1. Figuring out what to do despite uncertainty,
diversity, and a great deal of potentially relevant
information.
2. Getting things done through a large and diverse
set of people despite having little direct control
over them.

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