Outline four-step process for planning social media campaigns: setting smart objectives, developing innovative content, generating engagement, measuring and learning
Possibilities and Planning Strategically Using Social Media on Your Farm or R...dhagenmaier
Lauri Baker, Department of Communications and Agricultural Education, Kansas State University - Presentation at the 2015 Women Managing the Farm Conference
Introduction to user experience research (TechUK Designing Digital Health sem...Mosoco Ltd
Charts delivered to TechUK's January 2014 Designing Digital Health conference. The charts are intended to provide an introduction to the user centred design process and are aimed at non specialists, The initial set of charts are the presentation charts and the second set of charts are the explanations which were left behind for the delegates
Possibilities and Planning Strategically Using Social Media on Your Farm or R...dhagenmaier
Lauri Baker, Department of Communications and Agricultural Education, Kansas State University - Presentation at the 2015 Women Managing the Farm Conference
Introduction to user experience research (TechUK Designing Digital Health sem...Mosoco Ltd
Charts delivered to TechUK's January 2014 Designing Digital Health conference. The charts are intended to provide an introduction to the user centred design process and are aimed at non specialists, The initial set of charts are the presentation charts and the second set of charts are the explanations which were left behind for the delegates
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
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The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
2. What’s it all for?
• Rarely a “stand alone” marketing activity
• Delivers amplification – for better or for worse
– If your products fail they will fail worse with social media
– But if they succeed they will succeed better with social
media
3. It’s not just about marketing
Sales
Strategy
Marketing
PR
HR
R&D
4. Four key social campaign elements
•
•
•
•
Planning and understanding
Creating innovative content
Generating engagement
Measurement and ROI
5. Where to invest
• 10% planning: audience and objectives
• 20% content creation
• 30% audience engagement
– 80% Target audience direct
– 20% Influencers e.g. blogger outreach
• 30% content promotion
– Core channel (e.g. Facebook)
– Complimentary channels (e.g. Pinterest & YouTube)
– Trial channels (e.g. Vine)
• 10% measurement and learning
6. Planning: who, where, what?
• SMART objectives
– What do you want to achieve: website traffic, leads, brand
engagement, SEO…
• Understanding your audience
– Where is your audience (platforms, trends)
– What are they interested in (psychographics)
– What are your competition doing?
7. Social potential depends on the brand
Engage with
audience
One-to-one
communications
possible
One-to-many and
many-to-many
communications
Listen to
audience
8. Planning: generating content ideas
• Idea generation can be hard!
–
–
–
–
–
Book of ideas
Brainstorming
News, company news, industry news
Seasonal changes
Other people’s ideas reinterpreted or disputed
• Different ideas may have different primary content
formats: video, graphics or text
9. Planning: content management
• Roles of different platforms
• Tone of voice (across platforms)
• Naming ideas for salience (easy if you are Vodafone,
hard if you are Orange)
• Rules of engagement with consumers
• Management and escalation plans
11. Great content…
• Has a purpose: business-focussed calls to action
• Is relevant and interesting (e.g. topical)
• Has interest hooks (headline, first sentence, last
sentence)
• Generates engagement with the brand or with other
consumers
• Is well delivered:
– Personal tone of voice
– Appropriate grammar and spelling
– Frequently contains images
12. Content creation: multiplier effect
• Repurpose content: text, images, video
– 1 whitepaper might yield 3 blogs, 10 tweets, I info-graphic
• Reuse content
– In different channels
– At different times
• One content idea repurposed 3 times and reused 3
times = nine content pieces
13. Audience engagement
• Proactive promotion of engagement
– Explore (calls to action)
– Share (rewards)
– Respond (questions, competitions)
• Reaction to consumers who engage
– Positive: Reply to comments/thank followers etc
– Negative: Manage but don’t argue
• Don’t forget about email!
14. Engaging with influencers
• Influencers
– Who and where are they
– How to persuade them to engage
• Top fans – reward them: they may be influencers
one day!
15. Content promotion
• Regular posting
– Not just 9 to 5
– Not every hour/day is equal: experiment
• Paying for exposure
– Paying social media platforms to increase exposure also
helps you control a campaign
– Not the same thing as paying for followers!
• Make it easy for people to “follow” you on your
website, your emails, your blog etc
– You could even ask them (but don’t beg!)
16. Measuring ROI
• Leads
• Measurable behaviour
– Website activity
– Indicators (Likes etc)
• Changes to brand perceptions
17. Take care with measurement
• Need to understand what the data really mean
– How many people will actually see your content?
– Is a simple action such as a “Like” worth much?
• Twitter example:
– “Reach” is potential reach of a tweet: followers and
followers of re-tweeters
– One Twitter user on average:
• Follows 100 people, who each tweet 5 times/day
• Therefore is shown 500 tweets/day
– Real reach is nearer 100 than 500!
• Because user spends only 5 minutes/day on Twitter
18. Integration
• Paid, owned and earned media
– Paid generates more earned media
– Paid and earned drive traffic to owned media
• Marketing activity
– Integrate messaging and timing
• Consider offline activity if possible (e.g. events)