This document outlines planning studies for new products at Applied DB Industrial Co., Ltd. It discusses goals of planning for new imported glass coating products to generate revenue, increase production, and displace competitors. It proposes strategies around product, price, place, promotion, packaging, personnel, public relations, and power. Target sales quantities are provided for each quarter. References are listed at the end.

1. Planning studies for New
Products
BUSINESS TWO
FOR
SVP. MR.LEE SOON HUAT

2. Applied DB Industrial Co.,Ltd.
By Mr. Chucshwal Sang-Mhchai
Asst. Marketing Manager

4. Applied DB Industrial (Public) Co.,Ltd.

5. Applied DB Industrial (Public) Co.,Ltd.
The parties award of proxies one of the country. Types of environmental
conditions compromise of the Year 2011.

6. Goal or Purpose

7. Goal or Purpose
Planning for new product
 Importation from foreign glass coating.
 To generate revenue for businesses in the state
of products in short supply.
 To increase the amount of material to be produced in
a state of raw materials in short supply.
 To move competitor to displace the group Betty comp
leted.
 Response distribution channels available of
modern trade properly.

8. Goal or Purpose
The rainy season arrived. For those driving private
cars within this range would be more prudent to
be more dangerous because there may be unexpected to
happen more easily than in other seasons. The traffic in
the city or travel to remote areas.
The weather is
changing frequently. Driving on wet slippery roads is not
easy, and here are some tips to help make the journey to
the destination and return home safely during the rainy
season.

9. Goal or Purpose

10. Goal or Purpose

11. Goal or Purpose
1. Check the car thoroughly before you leave the steering
wheel, brake fluid levels and tire pressure supply system
and defroster should be sure to stay ready for trip. That
may be encountered on the way to heavy rain.
2. Prepare emergency supplies good
quality ready prepared to cope with unexpected events in
advance will help reduce costs. The use
of emergency services. And help reduce tension if the
vehicle is traveling. Equipment and assistance. Should re
spond to the needs
of individual riders. Which basically consists of a spare
tire should being inflated
with water, flashlight, fuses, first
aid equipment. SOS signs are obvious.

12. Goal or Purpose
3. Check that the wipers are in good condition and ready for
use if worn or damaged wiper blades. Should
be replaced immediately so that good visibility while
driving in the rain.
4. Attention to driving and maintaining speed at a level that
we are always driving at high speed is not ideal. Especially
during the rainy season the water may form a thin sheet
of water. Intermediate between the wheels and the road. The
ability to grip the road decreases. The driver can control the
car more difficult.
5. The car while driving in the rain when it rains, turn on the
headlights, the car always. It also helps to see things. On the
roads clear up. It also allows the vehicle visible to
other drivers from a distance with the car.

13. Goal or Purpose
6. Avoid hard brake pedal. Braking suddenly or gradually. I stepped
on the brake to slow down the weight is
the most appropriate method of driving if the brake pedal
violently. The vehicle may skid.
7. To drive a sane and safe spacing of the car in front when
the road is wet, it takes time and braking distance increases. When
faced with an emergency situation. Drive with caution and
not driving behind a large bus or truck will be. Enhances security.
He rear wheel of the car, usually rounded off water and put the
car back. It may impair the visibility of the driver.
8. Avoid deep-water basin. Motorists do not know
if it is under water, the environment, how are you driving down to
the water at high speed. Front bumper and radiator will
be stamped as received serious damage. If the waves of
water splash into the engine may cause a fire.

14. Goal or Purpose
9. Alert to remind you to stop the problem or obstacle that stands in the
road if the road ahead is flooded. Try not to drive through. Especially in
areas that are unfamiliar. Look
for safer route 10. Drive slowly when driving through water, if
necessary through the flood water trapped on the road. Drive slowly. Do
not drive through water flowing within. If you do not
know how deep the trough. Should stop before they reach the
flooded area and check the depth of the water. In general. If the water
level is higher than a car door or greater than 1 in 3 of the wheel,
measured from the road. Do not drive through it is strictly prohibited.
11. Jam mire The change to gear 1 and gear 2, and accelerate slowly. Do not
accelerate until the wheel. It will make the car fall over again.
12. Like a low gear when a sudden rain is extremely dangerous when
the ground is wet. Switching gears quickly, which affects the speed of the
wheels and tires. May make the car smoother and the car lost
control. Which can easily cause an accident. Motorists should
be tied up during the switch to low gear when driving on slippery roads,
especially when driving up a steep hill.

15. The products are sold now

16. The products are sold now
Modern Trade Trading Trading Modern Trade
Net 220ml. Net 60ml. Price Net 220ml. Price Net 150ml. Price
Price 240.- 300.- 450.- 165.-
Online market Online market Online market Online market
email: www.dupro2home www.pramool.com
nui_aexii@hotmai .com
l.com
No detail Price 250.- Price 250.- Price 150.-

17. Product Strategy

18. Product Strategy
Modern marketing strategies
The concept of marketing strategy, using the 8P ',
which consists of the marketing mix.
1.1 Product Strategy
1.2 Price Strategy
1.3 Place Strategy
1.4 Promotion Strategy
1.5 Packaging Strategy
1.6 Personal Strategy
1.7 Public Relation Strategy
1.8 Power strategy

19. Place Strategy

20. Place Strategy
The main target market of consumer products, 3 steps.
Step 1 of the buyers and users of products.
By demographic factors. Geography. And considering the
benefits to consumers and purchases. The use of our
services. The goal of market development must consider
these factors together.
 The size of this market segment.
 Influence in purchase decisions for products / services.
 Volume. In this market segment.
 Competitors in this market.
 Value or benefits of our product offering in this market
and other markets.

21. Place Strategy
Step 2 Compare the current target market for the buyers in the
market.
After the main group of buyers or users. Compare that to the
buyers of our product. In the market to see that. There are many
different one. We may need to adjust our target customers to meet
with potential customers in markets such as we find that the main
goal of the restaurant is a group of people who are older. While
most of these are the same for both groups of youth work. The high
growth trend. We may need to consider the target audience, with
the potential to occur. We should have a detailed description of the
target structure, we are clearly ahead with the expansion of the
market to potential buyers in the product. However, the need to
ensure that we meet the buyers or existing customers fully. Do not
forget that the organization's current clients is of paramount
importance that we need to ensure that as well. It is a business to
survive. It will increase sales in the future. And existing customers,
not less involved in the formation of a reference to new customers.

22. Place Strategy
Step 3: Determine your target audience, we have a group
of users who regularly or not.
Finally, consider the analysis of the prospects that we have
defined it. There is a group of purchase or use of products /
services are often Or on a regular basis or not.
In many product categories that the volume is
2 to 3 was purchased by the customer
or a client in three or less. Which we call the Heavy Use.
The major buyers are considered to be the main
target (Primary Target), which we must try to find
information and details to make the
most of the detailed demographic, geographic, form, way of
life (Life Style),. buying behavior and product us age.
Seeking benefits from the products / services.

23. Customer Relationship Management (CRM)

24. Promotion Strategy
The promotion will be compared to the same as
the needle treatment. It will effectively help to sell
products as well. The promotion, which was not a
customer, it will help increase sales
and higher profits even
more. The marketing strategy will be to
promote consistent and compatible
with the other strategies. The promotion can be done
several ways, whether I get the promotion.

25. Promotion Strategy

26. Promotion Strategy

27. Target Baht
1st Qtr. 2nd Qtr. 3nd Qtr. 4th Qtr.
56,470.99 56,470.99 56,470.99 56,470.99

28. Target
Sales Quantity
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

29. Criteria

30. References by
• http://www.iimc.co.th/knowledge/8p.html
• By Simon
Da
• http://incquity.com/articles/marketing-boost/6-steps-product-
launch
ta • http://incquity.com/
• http://infogination.com/
• Inforgination Co.,Ltd.
Sour

31. https://sites.google.com/site/planningnewp/