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Planning Forum - Strategic cost analysis for planners
1. Strategic cost analysis for planners Paul Clarke, Director, Develin Phil Harding, Chief Financial Officer, City University London Develin Consulting Ltd Cedar House, Thurning Northants, PE8 5RA, UK Tel: 01784 224207 Mob: 07710 466567 [email_address] www.develin.co.uk City University London Northampton Square London EC1V 0HB Tel: 020 7040 3109 [email_address] www.city.ac.uk
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5. It is a change management task that cannot be left to chance In support of change Status quo is not an option – all agreed Little dispute about what has to be done Staff surveys often show willingness for change Wide agreement there is much that can be improved Resisting change Conflicts of interest in the senior management team Staff express fear of being personally impacted by change process Power is devolved Academic autonomies and freedoms Inadequate management skills Scepticism about ability to change Poor communications Fear of the future Decision making difficult
6. Planners are central to providing a clear direction Structures Subjects / Courses Partnerships Staff complement Methods technologies Scenario black box Market intelligence Innovative ideas Benchmarking Financial targets Changes in legislation Data Data Investment return Affordability Sustainability Student / staff satisfaction KIS metrics League table progress Income Employer satisfaction Finance kpis Non finance kpis
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9. Examples of images that have helped build a common view of the world £ per student FTE for front line support activities
10. Relationship between NSS scores and support activities £ per student FTE for front line support activities compared with mean NSS scores for Schools
11. Further images that have mattered Annual hours for one Law Lecturer Which can be compared with a threshold of: 52 weeks minus (annual leave plus bank holidays plus any discretionary days): less = hours in deficit
12. Further images that have mattered Hours in surplus Hours in deficit Individual members of Academic staff Range of hours in surplus / deficit for academic members of staff within the departments within one School
13. Further embedding of relationships Balance (Hours) Average balance of hours by academic department as related to mean NSS scores per department NSS
14. Categorisation of activities also opens eyes when planning change Student appeals Student complaints Student withdrawals course changes VL recruitment Teaching cover Remedial teaching Distraction Student recruitment Bid preparation Research grant application Development Teaching Marking Teaching preparation Research PG student supervision Feedback Tutorials Core Publications Moderation Partner meetings Quality assurance process Conferences Appraisals Invigilation New staff mentoring Discretionary
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21. Market repositioning Current university sector Traditional sector New universities City Highest perceived quality Lowest perceived quality High degree of specialisation Diverse portfolio of courses Likely future university sector Broader base institutions Complete providers Specialists Aspirational cohort Focused research and education universities Highest perceived quality Lowest perceived quality High degree of specialisation Diverse portfolio of courses The new elite Squeezed middle Price focused City New insurgents
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26. Further examples of collaborative work City City comparator group Other UK HEIs Proportion of research-excellent staff Median spend amongst aspirational comparator set Average annual capital expenditure (5 year average per student FTE): all UK HEIs
27. Portfolio Analysis Intellectual capital (relative research performance) Execution capability (ability to deliver other elements of the Vision) Relatively strong within top half of performers in RAE08 Unit of Assessment Relatively weak within bottom half of performers in RAE08 Unit of Assessment Weak Strong Current proportion of staff assessed to have a GPA of 3 or more 50% and above 25%-49% 0-24%
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Editor's Notes
We are a company that helps organisations improve their financial sustainability. We have been going since 1988 and in that time we have worked in all sectors. XeP3Patents: 2002333035 & 531819 Bevington Process Management Tools Pty Ltd Develin & Partners Ltd Ash House, Fairfield Avenue Staines, Middx, TW18 4AB, UK 01784 224207 [email_address] www.develin.co.uk www.develinbevington.com DEVELIN BEVINGTON
… Relatively recently we have worked within the HE sector. The purpose behind today’s workshop is best summed up by the conversation that Ian and I had within one of the scottish universities a couple of weeks ago. Ahead of the meeting with them I asked what a successful meeting would look like for them. The response was that they have not been idle, there is much they have been doing to drive up financial sustainability in particular with an acute look at their cost base. There is much that they can do for themselves but the size and scope of the changes that they know to be necessary have presented challenges that they have put in the ‘too difficult’ box. They need to know how to unlock that box and make the necessary changes. What are the challenges? To be able to function more efficiently and effectively – and in doing so free up a significant amount of resource and reduce cost. Today’s workshop attempts to take us beyond the point at which analysis has shown that a change in the way of working should free resource and look at how it actually happens
I don’t want to dwell on what you already know but as a starting point we have had a chance to see a number of strategy documents and without exception, and despite the current position, they track a path to greater financial sustainability. Common to many is that they are very well written, tough, uncompromising and grounded in the realities ahead. There are some common threads – placing the onus with the local business units, looking at support costs wherever they are incurred, centrally especially, and seeking possible structural changes. Also, the significance of the change – which is what catches the eye. The challenges are clearly stated but how they are to be addressed often isn’t. For example ..
I think these requirements are part of the reason for attempts to significantly change sustainability being put into the too difficult box. The FIRST part of the story that we want to tell today relates to change management. It sounds relatively easy to cut costs but to do so in a way that meets requirements like this suggests that a change management task is required that possibly spans the whole University. That can seem like a monumental uphill task. We would like to suggest that it is something of an uphill task but it is achievable. The first thing to emphasise is that there is good news ..
As with any forcefield analysis the question that is begged is how the forces for change on the left can be strengthened and those against can be weakened – and that relates to point no 2. The relevance of data.
How do we respond to those challenges? Question: What are the new behaviours that we need? Entrepreneurial leadership – from the top Are institutional and financial strategies fit for purpose, robust? Communication of changes is Key (eg Bob/IiP) (2-way) We’ve created a culture of financial awareness and understanding in our business leaders (eg regular performance reporting/meetings at faculty/service level; regular outturn forecasting from budget holders) – so we can react quickly to any changes Policy development can drive culture ie financial models can drive entrepreneurial behaviour (eg RAM eat what kill, keep surpluses, breeds growth motivation and careful husbandry. Alternatively, taking underspends -> centre breeds lack of motivation and spend culture. Contingency planning (central) drives contingency planning (devolved) CSE, Competition, Marketing : Key Messages Growth strategy? Efficiency and Modernisation
Where is Finance in this new world of change? What has changed significantly is constant change/uncertainty – permanent state? Drives scenario planning and agility in decision making Never central. But touches everything – and needs to do so. So the FD will be involved at the highest level; you will see him/her as part of Vice-Chancellor’s leadership team; and you will probably see him/her (presenting) at every Governors’ meeting? This leads to engagement with the academic agenda (T and R) eg costing/pricing (2 different things!) Planning – particularly student numbers Knowledge transfer (HEFCE Strategic Plan – “Our long term objective is to embed knowledge exchange activity, drawing on excellence in L & T & R”) Is that your long term objective? Financial impact ) Entrepreneurial behaviours ) eg EIC Industry/commerce relationships ) Risk management -> risk appetite? (facilitation, with boundaries)