This document outlines the steps involved in planning a business enterprise. It discusses why planning is important due to hope and ambition. Successful businesses are carefully chosen, planned, organized, funded and directed. When choosing a business, promoters must consider unmet needs and inadequate supply. Promotion involves discovery, assembling, and financing. Discovery involves appraising market outlook and feasibility. Assembling requires obtaining licenses, permits and contracts. Financing raises capital for promotion, organization and operations. A prospectus provides information about a proposed business or security offering.