Plan B is an event and activation agency based in the United Arab Emirates and GCC region. They specialize in concept development, 3D design, fabrication, branding, and full turnkey activation and event solutions. With over 100 combined years of experience in the region, Plan B prides itself on creative ideas and quality service. They have worked with many brands across industries such as automotive, beverage, sports, and more to develop unique activations, promotions, events, and experiences.

1. PLAN B.
CREDENTIALS

2. Plan B
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ABOUT US
• LETS KEEP THIS SIMPLE. PLAN B IS AN EVENT AND ACTIVATION AGENCY WITH CREATIVITY AND
QUALITY AT ITS HEART AND SOUL
• A COMBINATION OF UNIQUE IDEAS, CONCEPTS AND SOLUTIONS, COUPLED WITH PROFESSIONAL
SERVICE, HAS SEEN PLAN B BECOME ONE OF THE MOST IN DEMAND COMPANIES IN ITS FIELD IN THE
UNITED ARAB EMIRATES AND GCC REGION
• ALWAYS FLEXIBLE, NEVER STATIC, PLAN B CONSISTENTLY ROLLS OUT UNIQUE IDEAS AND CONCEPTS
FOR OUR CLIENTS, BE IT FOR A VERY DEFINED BRIEF OR A ‘DREAM’ IDEA THAT WE CAN REALLY SINK
OUR TEETH INTO AND DEVELOP INTO A TANGIBLE EXPERIENCE
• WITH OVER 100 YEARS OF COMBINED EVENT AND MARKETING EXPERIENCE ACROSS THE GCC REGION,
THE PLAN B TEAM BRINGS ENTHUSIASM AND ENERGY FROM BRIEF THROUGH TO EXECUTION.
• AT PLAN B WE ARE NOT PIGEONHOLED INTO A PARTICULAR AREA OF ACTIVATION MANAGEMENT.
EVERY BRIEF IS SEEN AS AN OPPORTUNITY TO OFFER A SERVICE OR A SOLUTION FOR A BRAND OR
CLIENT - NO MATTER THE SCOPE OF WORK
• OUR 30,000 SQUARE FOOT IN HOUSE PRODUCTION FACILITY ALLOWS US TO EASILY MANAGE ALL
EVENT ELEMENTS FROM A-Z AND ENSURES COST EFFECTIVE PRICING FOR OUR CLIENTS
• FROM SMALL PRESS LAUNCHES TO AWARD WINNING INTERNATIONAL EVENTS AND ACTIVATIONS WE
HAVE THE ABILITY TO TURN AN IDEA INTO REALITY. BE A PART OF OUR LANDSCAPE.........

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PLAN B IN ACTION

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WHAT WE
DO
PLAN B IS A MULTI-DISCIPLINARY SOLUTION
PROVIDER SPECIALIZING IN:
 CONCEPTS
 3D DESIGN
 FABRICATION
 BRANDING
 ACTIVATION
 MEDIA
WE DELIVER TURN KEY SOLUTIONS.
 VISUAL MERCHANDISING
EVENTS
MARKETING DRAFT

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OUR
CLIENTS

6. ACTIVATIONS
PROMOTIONS

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ACTIVATION
S
MALL/MASS CIRCUITS ARE AN INTEREGAL FEATURE OF BRAND
BUILDING.
PLAN B CONSIDERS THIS AS A DIAMETRAL FOREFRONT TO GAIN A
LARGER MARKET SHARE AND RETAINING CONSUMER ATTENTION.
BEING ONE OF THE MAIN FOCUS POINTS FOR A BRANDS RESULT,
WE ENSURE EACH OF THESE ELEMENTS ARE UNDER DETAILED
CONSIDERATION.
 MALL/EVENT ACTIVATIONS
 DATA BASE TAPPING
 CUSTOMER RETENTION
 INTERACTIVE
PLATFORMS
 HEAD TURNING
CONCEPTS
 BRAND RECALL

8. Plan B
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MONT BLANC - UNICEF

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MONT BLANC – DUBAI MALL

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OSN - SPIDERMAN

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OSN - WWE

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BAT POSITIVE

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PEPSI - LIVE FOR NOW

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HEINEKEN – VIP HOSPITALITY AY RUGBY 7S
2013

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STRONGBOW – BEER GARDEN AT RUGBY 7S
2013

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COSTA - RUGBY 7S 2012

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COSTA ICE - RUGBY 7S 2013

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ADIDAS – DUBAI MARATHON 2012, 2013

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ADIDAS – SHK ZAYED ROAD

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MINI – FILM FESTIVAL

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BENTLEY - MOE

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MONSTER GULF – UNIVERSITIES IN DUBAI, SHARJAJ, ABU
DHABI

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RED BULL – F1 IN DUBAI, ABU DHABI, SHARJAH

24. Plan B
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COKE – HAPPINESS HOUSE

25. HYUNDAI - EURO CUP
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26. EVENTS

27. BONHAMS – ART AND VINTAGE CARS AUCTION
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28. FERRARI STORE - LAUNCH
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29. GCC TRAFFIC WEEK – CHILDREN EDUTAINMENT
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30. GCC TRAFFIC WEEK – OPENING CEREMONY
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31. RAMADAN CELEBRATION – ABU DHABI MALL
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32. WONDERVILLE – ABU DHABI MALL
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33. WINTER VILLAGE – ABU DHABI MALL
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34. PUMA SOCIAL
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35. PARACHUTE MONDIAL – LOGO LAUNCH
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36. SPORTS AWARDS
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37. YOUNG BUSINESS LEADERS AWARD
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38. SUMMER IN ABU DHABI 2011
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39. SUMMER IN ABU DHABI 2012
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40. SUMMERFEST ABU DHABI 2013
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41. BEN 10 ULTIMATE CHALLENGE - STAGE SHOW
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42. DUBAI MARATHON - VILLAGE
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43. FAZZA CHAMPIONSHIP
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44. SHARJAH WATER FESTIVAL
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45. GLOBAL FUNK
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46. FIFA DRAW U-17
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47. SOLE DXB
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48. BENTLEY FLYING SPUR - MIDDLE EAST LAUNCH
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49. HYUNDAI CENTENNIAL - LAUNCH
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50. TIGER TRANSLATE
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51. DUBAI CAMEL RACE Al MAROOM FESTIVAL
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52. Plan B.
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HYUNDAI GENESIS - LAUNCH

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ÈCO FASHION

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HBHC AWARD

55. OVERSEAS ACTIVATIONS

56. OUR NETWORK
WE HAVE STRONG FOOTPRINTS ALL OVER THE GLOBE WITH MARKET
LEADING COMPANIES WHO SPECIALIZE IN:
 EVENT MANAGEMENT
 INTELLIGENT PR
 MARKET RESEARCH
 DESIGN & BRANDING
 AUDIO VISUAL
 DATA MANAGEMENT
 DIGITAL SOLUTIONS
 ENVIRONMENTAL
 ARCHITECTURE
 PRODUCT DESIGN
 CREATIVE SOLUTIONS
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57. PEPSI LIVE - KUWAIT
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58. COKE STUDIO - KUWAIT
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59. ABU DHABI TOURISM AND CULTURE AUTHORITY - SILVERSTONE, UK
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MINI – MENA LAUNCH

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MASERATI – GCC SHOWROOM PROMOTIONS

62. EMAAR PROPERTY ROADSHOW – MUMBAI, DELHI -
INDIA
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63. EMAAR PROPERTY ROADSHOW – SINGAPORE
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64. EMAAR PROPERTY ROADSHOW – RIYADH, KSA
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65. EMAAR PROPERTY ROADSHOW – AMMAN,
JORDAN
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66. EMAAR PROPERTY ROADSHOW – LONDON, UK
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67. EMAAR PROPERTY ROADSHOW – HONG KONG
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68. EMAAR PROPERTY ROADSHOW – JOHANNESBURG,
DURBAN – SOUTH AFRICA
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69. HAMDAN AWARDS – UNESCO, PARIS
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70. DUCAB - QATAR
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71. DUNHILL - FRANKFURT AIRPORT, GERMANY
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72. IDEA TO REALITY
DESIGN TO DELIVERY
MODULAR TO MULTI-
PURPOSE
PLAN B IS THE SOLUTION FOR ALL YOUR NEEDS.
Plan B
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73. M +9755 8239549. sendy@planbadv.com
www.planbadv.com

74. THANK YOU