Use Content Marketing To Educate Customers and Drive Sales: Social MediaRamon Ray
The document discusses how businesses can use social media content to educate customers and drive sales. It recommends that businesses build a tribe by providing valuable, engaging content rather than focusing directly on sales. Some key tips include telling stories with videos and live streams, curating relevant content from other sources, and using analytics to test what content performs best. The overarching message is that businesses must earn attention on social media by giving valuable information and entertainment before expecting customers or sales.
This document provides advice for women to sustain long careers. It recommends investing in ongoing learning and skills development, prioritizing health, delivering strong work performance, building goodwill, nurturing networks, developing key career skills, leveraging technology, managing finances well, and using social media to build a strong personal brand. Taking these actions can help women overcome challenges and have fulfilling, successful careers.
Social media is an important marketing tool for many businesses. This document provides an overview of a presentation on using social media for marketing. It discusses the role of social media, developing a strategy, which platforms are most useful, and how to measure results. The presentation also provides tips on blogging, using Twitter, building an editorial calendar, and being consistent with social media use. The goal is to engage customers and drive thought leadership in order to grow a business internationally.
Learn how to BOOST your BUSINESS and online presence using Social Media!
Social Power Program is an online program training people on:
•Learn the fundamentals of social media
•Learn how to build better brand engagement
•Learn how to enhance your visitors experience
•Learn how to grow your business using social media strategies
If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.
http://www.socialpowerprogram.com
This document provides information about a social media training program called the Social Power Program. It summarizes the program's benefits and topics covered. The program teaches social media fundamentals, brand engagement strategies, and how to use social media to grow a business. It includes video tutorials, worksheets, ebooks, and expert support calls. Modules cover topics such as developing social media strategies, engaging audiences, creating effective content, and using tools to manage social media marketing. The program is suitable for business owners, marketers, and others wanting to learn how to leverage social media.
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
This document provides an overview of understanding audiences through business intelligence and social media market research. It discusses developing personas based on demographics, challenges, goals, and interests of target markets. It also covers scoping out competitors, tracking keywords, identifying influencers, and listening on social media to gain insights. The key takeaways are to integrate social media into market research, segment audiences for meaningful campaigns, and listen to find human insights.
Creating An Effective Social Media StrategyAlphapod
The document discusses creating an effective social media strategy. It argues that traditional marketing is flawed because people are no longer listening to advertisements and are instead having conversations online. It recommends rethinking a company's web presence to focus on relationships rather than technologies. The document provides tips for developing a social media strategy, including defining objectives, connecting and creating value for customers, and being a good listener in online conversations. It emphasizes that success depends on factors like visibility, engagement, and trust.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
Use Content Marketing To Educate Customers and Drive Sales: Social MediaRamon Ray
The document discusses how businesses can use social media content to educate customers and drive sales. It recommends that businesses build a tribe by providing valuable, engaging content rather than focusing directly on sales. Some key tips include telling stories with videos and live streams, curating relevant content from other sources, and using analytics to test what content performs best. The overarching message is that businesses must earn attention on social media by giving valuable information and entertainment before expecting customers or sales.
This document provides advice for women to sustain long careers. It recommends investing in ongoing learning and skills development, prioritizing health, delivering strong work performance, building goodwill, nurturing networks, developing key career skills, leveraging technology, managing finances well, and using social media to build a strong personal brand. Taking these actions can help women overcome challenges and have fulfilling, successful careers.
Social media is an important marketing tool for many businesses. This document provides an overview of a presentation on using social media for marketing. It discusses the role of social media, developing a strategy, which platforms are most useful, and how to measure results. The presentation also provides tips on blogging, using Twitter, building an editorial calendar, and being consistent with social media use. The goal is to engage customers and drive thought leadership in order to grow a business internationally.
Learn how to BOOST your BUSINESS and online presence using Social Media!
Social Power Program is an online program training people on:
•Learn the fundamentals of social media
•Learn how to build better brand engagement
•Learn how to enhance your visitors experience
•Learn how to grow your business using social media strategies
If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.
http://www.socialpowerprogram.com
This document provides information about a social media training program called the Social Power Program. It summarizes the program's benefits and topics covered. The program teaches social media fundamentals, brand engagement strategies, and how to use social media to grow a business. It includes video tutorials, worksheets, ebooks, and expert support calls. Modules cover topics such as developing social media strategies, engaging audiences, creating effective content, and using tools to manage social media marketing. The program is suitable for business owners, marketers, and others wanting to learn how to leverage social media.
Understanding Your Audience: Business Intelligence Workshop 1Nuscreen Digital
This document provides an overview of understanding audiences through business intelligence and social media market research. It discusses developing personas based on demographics, challenges, goals, and interests of target markets. It also covers scoping out competitors, tracking keywords, identifying influencers, and listening on social media to gain insights. The key takeaways are to integrate social media into market research, segment audiences for meaningful campaigns, and listen to find human insights.
Creating An Effective Social Media StrategyAlphapod
The document discusses creating an effective social media strategy. It argues that traditional marketing is flawed because people are no longer listening to advertisements and are instead having conversations online. It recommends rethinking a company's web presence to focus on relationships rather than technologies. The document provides tips for developing a social media strategy, including defining objectives, connecting and creating value for customers, and being a good listener in online conversations. It emphasizes that success depends on factors like visibility, engagement, and trust.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa Andrea Vaccarella
Introduction to startup and entrepreneurship, using the real case of Fluxedo, a company that develops mobile applications and platform to monitor social network. The presentation includes theory of entrepreneurship, from the business model canvas to useful links to track progress and real life examples of do's and dont's. Used during the 2016 YOUNG exhibition
Sparktivity Digital Transformation JumpstartKate Thompson
From the making of things to the making of ideas, all industries and all sectors are now being swept by the rising tide of digital disruption. It's changing the game for everyone, and it's creating a new landscape where only those agile companies will survive. If you’re not embracing these changes and using technology to your best advantage, someone else will.
In this webinar, you'll learn how to jumpstart organizational change. We'll share our proven blueprint for Discovery, and some techniques to activate your team and win back the time you need to get started.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution it belongs to, who the target audience is, how the audience was attracted and addressed, what was learned from the technology, and what was learned from the preliminary task to the final product.
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution would distribute it, who the target audience is, how the audience was attracted and addressed, what was learned from the technologies used, and what was learned from the preliminary task to the final product.
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution it belongs to, who the target audience is, how the audience was attracted and addressed, what was learned from the technology, and what was learned from the preliminary task to the final product.
Your online presence is your first chance to make a good impression and sometimes your only chance.
- Why do we use social media?
- Personal branding in social media
- How to plan digital marketing?
- How to create content to convince everyone?
Discover the power of branding webinar slides feb15Stephanie Joanne
This document provides an overview of a presentation on branding and building a brand. The presentation discusses developing a 6-step system for branding, which includes creating a business plan, finding platforms, becoming an expert, finding contacts, getting content out, and promoting. It encourages the audience to take action on their branding within 24 hours by developing a branding strategy and creating 5 pieces of content within 5 days. The presentation promotes taking a structured approach to branding and provides worksheets, checklists, and deadlines to help attendees implement a branding plan.
The document contains questions for evaluating a media production project. It asks about how the media product used or developed conventions of real products, how it represented social groups, what type of institution would distribute it, who the audience is, how the audience was attracted, what was learned about technologies, and what was learned from the preliminary task to the full project. It provides sub-questions to further explore each of these areas. The marking criteria assess excellent skills in using technology, understanding of audience, representation, forms and conventions, ability to refer to choices and outcomes, and understanding of development from preliminary to full task.
This document provides information on social media marketing. It begins with definitions of social media and examples of popular social media platforms. It then discusses types of social media like social networks, media networks, discussion networks, and review networks. Popular social media marketing channels like Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram are explained. The document provides tips on choosing the right social media channel based on goals and audience. It also discusses best practices for creating and promoting content on social media.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
This document provides an overview of social media strategies for businesses. It outlines the top 5 social media platforms - Facebook, LinkedIn, Twitter, YouTube and their key uses and action steps for businesses. The core messages are that content is king, businesses should focus on connecting with people over selling, and they need a consistent social media presence across multiple platforms to be effective.
Building a Sales Enablement Plan That Works Lital Barkan
Whether you're just getting started with a sales enablement strategy or fine-tuning an existing strategy, this power-hour session with Dani Buckley covers the best practices, frameworks, and hacks that you can follow to massively drive the results of your strategic efforts.
Included:
- The four buckets of sales enablement
- What actionable steps to take for getting started with your own sales enablement content plan
- Best practices for ensuring results, effectiveness, and adoption inside your organization
- Pro tips to help you turn insights into action items
The document discusses creating an effective content strategy. It emphasizes the importance of listening to your target audience to understand what they want and need. The strategy should start by listening to identify pain points and common questions from potential customers. Experts in the field can also provide insights into popular topics and questions. The goal is to create and share content that addresses the specific wants and needs of the target market.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
A Property Manager’s Secret to Rapid GrowthAppFolio
How did one property manager hit hard by the recession bounce back to grow more than 500% in 5 years? Matthew Whitaker shares the story of how gkhouses redefined success, thanks to an aggressive growth strategy and smart hiring decisions.
This document provides tips for real estate agents to use social media effectively. It recommends that agents build their reputation as an industry expert by providing insightful, quality content on platforms like Facebook. The document offers specific tips for Facebook, including posting regularly, using video and photos, and engaging followers. It also provides ideas for content and lists apps that can enhance an agent's social media presence and game.
This document outlines a 6-step process to guide career decision making: 1) Identify the decision, 2) Know yourself by understanding interests, skills, values, 3) Identify and research options, 4) Gather information on options of interest, 5) Evaluate options by considering pros, cons, risks and rewards, 6) Select an option and create an action plan. Key aspects of knowing yourself include identifying interests through activities enjoyed, skills through strengths and weaknesses, and important values in a career. Various work personality types and industries are provided to help determine options.
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
This document provides guidance for insurance agents on using social media. It discusses what social media is and why agents should use it. Specifically, it focuses on Facebook, LinkedIn, and Facebook groups. It provides tips on identifying target audiences and developing a social media plan with goals, strategy, implementation, and measurement. The document emphasizes using social media to build an online presence and connect with potential customers.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa Andrea Vaccarella
Introduction to startup and entrepreneurship, using the real case of Fluxedo, a company that develops mobile applications and platform to monitor social network. The presentation includes theory of entrepreneurship, from the business model canvas to useful links to track progress and real life examples of do's and dont's. Used during the 2016 YOUNG exhibition
Sparktivity Digital Transformation JumpstartKate Thompson
From the making of things to the making of ideas, all industries and all sectors are now being swept by the rising tide of digital disruption. It's changing the game for everyone, and it's creating a new landscape where only those agile companies will survive. If you’re not embracing these changes and using technology to your best advantage, someone else will.
In this webinar, you'll learn how to jumpstart organizational change. We'll share our proven blueprint for Discovery, and some techniques to activate your team and win back the time you need to get started.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution it belongs to, who the target audience is, how the audience was attracted and addressed, what was learned from the technology, and what was learned from the preliminary task to the final product.
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution would distribute it, who the target audience is, how the audience was attracted and addressed, what was learned from the technologies used, and what was learned from the preliminary task to the final product.
This document contains questions about how a media product uses or challenges conventions of real media, how it represents social groups, what type of institution it belongs to, who the target audience is, how the audience was attracted and addressed, what was learned from the technology, and what was learned from the preliminary task to the final product.
Your online presence is your first chance to make a good impression and sometimes your only chance.
- Why do we use social media?
- Personal branding in social media
- How to plan digital marketing?
- How to create content to convince everyone?
Discover the power of branding webinar slides feb15Stephanie Joanne
This document provides an overview of a presentation on branding and building a brand. The presentation discusses developing a 6-step system for branding, which includes creating a business plan, finding platforms, becoming an expert, finding contacts, getting content out, and promoting. It encourages the audience to take action on their branding within 24 hours by developing a branding strategy and creating 5 pieces of content within 5 days. The presentation promotes taking a structured approach to branding and provides worksheets, checklists, and deadlines to help attendees implement a branding plan.
The document contains questions for evaluating a media production project. It asks about how the media product used or developed conventions of real products, how it represented social groups, what type of institution would distribute it, who the audience is, how the audience was attracted, what was learned about technologies, and what was learned from the preliminary task to the full project. It provides sub-questions to further explore each of these areas. The marking criteria assess excellent skills in using technology, understanding of audience, representation, forms and conventions, ability to refer to choices and outcomes, and understanding of development from preliminary to full task.
This document provides information on social media marketing. It begins with definitions of social media and examples of popular social media platforms. It then discusses types of social media like social networks, media networks, discussion networks, and review networks. Popular social media marketing channels like Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram are explained. The document provides tips on choosing the right social media channel based on goals and audience. It also discusses best practices for creating and promoting content on social media.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
This document provides an overview of social media strategies for businesses. It outlines the top 5 social media platforms - Facebook, LinkedIn, Twitter, YouTube and their key uses and action steps for businesses. The core messages are that content is king, businesses should focus on connecting with people over selling, and they need a consistent social media presence across multiple platforms to be effective.
Building a Sales Enablement Plan That Works Lital Barkan
Whether you're just getting started with a sales enablement strategy or fine-tuning an existing strategy, this power-hour session with Dani Buckley covers the best practices, frameworks, and hacks that you can follow to massively drive the results of your strategic efforts.
Included:
- The four buckets of sales enablement
- What actionable steps to take for getting started with your own sales enablement content plan
- Best practices for ensuring results, effectiveness, and adoption inside your organization
- Pro tips to help you turn insights into action items
The document discusses creating an effective content strategy. It emphasizes the importance of listening to your target audience to understand what they want and need. The strategy should start by listening to identify pain points and common questions from potential customers. Experts in the field can also provide insights into popular topics and questions. The goal is to create and share content that addresses the specific wants and needs of the target market.
The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
A Property Manager’s Secret to Rapid GrowthAppFolio
How did one property manager hit hard by the recession bounce back to grow more than 500% in 5 years? Matthew Whitaker shares the story of how gkhouses redefined success, thanks to an aggressive growth strategy and smart hiring decisions.
This document provides tips for real estate agents to use social media effectively. It recommends that agents build their reputation as an industry expert by providing insightful, quality content on platforms like Facebook. The document offers specific tips for Facebook, including posting regularly, using video and photos, and engaging followers. It also provides ideas for content and lists apps that can enhance an agent's social media presence and game.
This document outlines a 6-step process to guide career decision making: 1) Identify the decision, 2) Know yourself by understanding interests, skills, values, 3) Identify and research options, 4) Gather information on options of interest, 5) Evaluate options by considering pros, cons, risks and rewards, 6) Select an option and create an action plan. Key aspects of knowing yourself include identifying interests through activities enjoyed, skills through strengths and weaknesses, and important values in a career. Various work personality types and industries are provided to help determine options.
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
This document provides guidance for insurance agents on using social media. It discusses what social media is and why agents should use it. Specifically, it focuses on Facebook, LinkedIn, and Facebook groups. It provides tips on identifying target audiences and developing a social media plan with goals, strategy, implementation, and measurement. The document emphasizes using social media to build an online presence and connect with potential customers.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Call me 9040963354
WhatsApp 9040963354
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
9. FAQ
1. WHAT QUESTIONS DO PEOPLE ASK ON THE WEBSITE?
2. ON SOCIAL?
3. IN CONVERSATION?
4. HOW DO YOUR PRODUCT/SERVICE WORK?
5. ARE THERE INSTRUCTIONS THAT CAN HELP?
x 10
10. HOW TO
1. HOW DO YOUR SERVICES WORK?
2. PRODUCTS?
3. HOW DO YOU SELECT VENDORS?
4. PRODUCTS?
5. BASIC FUNCTIONS OF THE BUSINESS
x 10
12. WHATS HAPPENING?
1. IMPORTANT DATES
2. EMPLOYEES PROFILE/THEIR LIVES
3. VENDORS PROFILE/THEIR BUSINESS
4. HOLIDAYS AND SOCIAL MEDIA
5. MUNDANE THINGS - BOUGHT A NEW COUCH?
x 20
25. Content Types by Demographic
18-24: Video content entirely
24-35: Video and photo, short story format
30-45: Photo, written informational
pieces, short and long story format
35-50: Written pieces: Informational,
industry news, trends, photos
50-60: Networking and conversational
pieces, opinion, written
18-24 24-35 30-45 35-50 50-60