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1 Year of Content 

in 1 Hour
by Social Media House
WHO IS SMH?
Keys to Winning
1. THINK ABOUT WHO YOU FOLLOW

2. BE CONSISTENT

3. HAVE A PERSONALITY/OPINION



Selling
Branding/Awareness
Providing Value
TYPES OF CONTENT
Generate 50 Ideas
Step 1:
Categories
1. FAQ

2. HOW TO

3. TOOLS/RESOURCES

4. WHATS HAPPENING



FAQ
1. WHAT QUESTIONS DO PEOPLE ASK ON THE WEBSITE?
2. ON SOCIAL?
3. IN CONVERSATION?
4. HOW DO YOUR PRODUCT/SERVICE WORK?
5. ARE THERE INSTRUCTIONS THAT CAN HELP?



x 10
HOW TO
1. HOW DO YOUR SERVICES WORK?
2. PRODUCTS?
3. HOW DO YOU SELECT VENDORS?
4. PRODUCTS?
5. BASIC FUNCTIONS OF THE BUSINESS



x 10
TOOLS/RESOURCES
1. WHAT EQUIPMENT DO YOU USE?
2. TOOLS?
3. SOFTWARE?
4. HELPFUL WEBSITES?
5. VENDORS?



x 10
WHATS HAPPENING?
1. IMPORTANT DATES
2. EMPLOYEES PROFILE/THEIR LIVES
3. VENDORS PROFILE/THEIR BUSINESS
4. HOLIDAYS AND SOCIAL MEDIA
5. MUNDANE THINGS - BOUGHT A NEW COUCH?



x 20
Turn Ideas Into Content
Step 2:
PICK YOUR MEDIUM
PICK YOUR CATEGORY
PLAN IT OUT
Step 3:
50 IDEAS MEDIUM X 2 CATEGORY X 2
200 IDEAS 52 WEEKS 3.8 PER WEEK% =
MULTIPLY IT FURTHER
How to blog post
IG post to announce
IG story to announce
FB post to announce
FB story to announce
Use as LinkedIn article
Use as Medium article
EXTRA RESOURCES
Social Platforms by Demographic


18-24: Instagram, YouTube, Pinterest
24-35: Facebook, Instagram, YouTube,
Pinterest, Blogs
30-45: Facebook, Instagram, YouTube,
Pinterest, Blogs
35-50: Facebook, Twitter, YouTube,
Pinterest, Blogs
50-60: Facebook, LinkedIn, Blogs18-24 24-35 30-45 35-50 50-60
Content Types by Demographic


18-24: Video content entirely
24-35: Video and photo, short story format
30-45: Photo, written informational
pieces, short and long story format
35-50: Written pieces: Informational,
industry news, trends, photos
50-60: Networking and conversational
pieces, opinion, written
18-24 24-35 30-45 35-50 50-60
SMH TOOLBOX
www.reshot.com
www.pexels.com
www.pixabay.com
www.burst.shopify.com
https://stocksnap.io/
STOCK PHOTOS
https://ga-dev-tools.appspot.com/campaign-url-builder
TRACKABLE LINK BUILDER
SMH TOOLBOX
VSCO
Snug
Airbrush
Repost
Wordswag
Hootesuite
APPS
Canva
Spark Post
Layout
Colorstory
Videocapture
Grum
Preview
Flipp
Snapseed
Latergram
Cutstory
QUESTIONS?
mike@socialmediahouse.to IG @mikeajmoll socialmediahouse.to

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Plan 1 Year of Content in 1 Hour