1. Placement Report Analysis Using Pivot Table
RowLabels Sumof Impressions Sumof Clicks Sumof 7DayTotal Orders (#) Sumof Spend Sumof 7DayTotal Sales Sumof ACOS CVR
First page Top of Search on Amazon 1421040 37450 5135 8104.23 72419.75 11.19% 14%
Product pages on Amazon 13531231 26915 1187 2428.22 16652.68 14.58% 4%
Rest of search on Amazon 1875670 9878 755 1465.63 10228.71 14.33% 8%
Grand Total 16827941 74243 7077 11998.08 99301.14 12.08% 10%
Data:
Most Impressions = Product pages on Amazon
Most Clicks = Rest of search on Amazon
Most Orders = Rest of search on Amazon
Most Spend = Rest of search on Amazon
Most Sales = Rest of search on Amazon
Best ACOS = First page Top of Search on Amazon
Least Impressions = First page Top of Search on Amazon
Least Clicks = Rest of search on Amazon
Least Orders = Rest of search on Amazon
Least Spend = Rest of search on Amazon
Least Sales = Rest of search on Amazon
Worst ACOS = Product pages on Amazon
A. Placement are we getting the Most and Worst Data:
B. Placement have the most profiting form:
After analyzing all the data, the most profiting placement was the First Page Top of Search, yes it has the
highest Spend (8104.23) but it converts a lot of Sales (72419.75) and also it has the lowest/best ACOS (11.19%)
which is good.
2. RowLabels Sumof Impressions Sumof Clicks Sumof 7DayTotal Orders (#) Sumof Spend Sumof 7DayTotal Sales Sumof ACOS CVR
First page Top of Search on Amazon 1421040 37450 5135 8104.23 72419.75 11.19% 14%
Product pages on Amazon 13531231 26915 1187 2428.22 16652.68 14.58% 4%
Rest of search on Amazon 1875670 9878 755 1465.63 10228.71 14.33% 8%
Grand Total 16827941 74243 7077 11998.08 99301.14 12.08% 10%
Data:
C. Finding and Recommendation:
1. First page Top of Search on Amazon
Findings:
- Since First Page Top of Search is the most profiting placement, for me still need to improve like Bids since it has the lowest Impression and
also its Impression is very far higher than its clicks.
Recommendation:
- Check and make sure to put those very relevant keywords to this product.
- Also check the retail readiness (Listing).
- Increase bidding Strategy on this part for more Impressions and clicks that can convert sales.
Tip: Always conduct competitor analysis.
3. RowLabels Sumof Impressions Sumof Clicks Sumof 7DayTotal Orders (#) Sumof Spend Sumof 7DayTotal Sales Sumof ACOS CVR
First page Top of Search on Amazon 1421040 37450 5135 8104.23 72419.75 11.19% 14%
Product pages on Amazon 13531231 26915 1187 2428.22 16652.68 14.58% 4%
Rest of search on Amazon 1875670 9878 755 1465.63 10228.71 14.33% 8%
Grand Total 16827941 74243 7077 11998.08 99301.14 12.08% 10%
Data:
C. Finding and Recommendation:
2. Product Pages on Amazon
Findings:
- For Product Pages, since it has a highest Impression meaning a lot of people see the product probably need to check your product targeting
and also check your listing if it is retail ready.
Recommendation:
- Since it has the highest Impression need to check the keyword relevancy .
- Review your listing if need something more to improve.
- Always conduct competitor analysis.
Tip: Before targeting a product make sure you have the edge, compare your listing together.
4. RowLabels Sumof Impressions Sumof Clicks Sumof 7DayTotal Orders (#) Sumof Spend Sumof 7DayTotal Sales Sumof ACOS CVR
First page Top of Search on Amazon 1421040 37450 5135 8104.23 72419.75 11.19% 14%
Product pages on Amazon 13531231 26915 1187 2428.22 16652.68 14.58% 4%
Rest of search on Amazon 1875670 9878 755 1465.63 10228.71 14.33% 8%
Grand Total 16827941 74243 7077 11998.08 99301.14 12.08% 10%
Data:
C. Finding and Recommendation:
3. Rest of Search on Amazon
Findings:
- It has the lowest click and Sales but has a good Conversion Rate.
Recommendation:
- Increase bidding Strategy on this part for more Impressions, clicks that can convert sales.
Tip: If you increase the bid on this part and it shows the same result as before bring it back to its original bid.
