This is a presentation I gave to the Triangle Marketing Club on October 20, 2015. In it I summarized my 15+ years of hiring and managing creative individuals with tips, anecdotes and advice from my experience.
Define “Creative” – anyone whose primary income is dependent as a designer, copywriter, developer, etc.
This can be with a traditional agency, in-house services group, or freelance team.
Is it really this much of a challenge? Is it this overwhelming in the working environment?
If you’re having higher than average turnover in your in-house or creative services group, you might have this situation.
There’s no shortage of stereotypes of what a “creative” person is or is like.
Dali story – grad school
How many people live with a “creative”?
How are they to be around when they don’t feel like they’re allowed to be “creative”?
“Dumb Blonde” story
Michael Winslow story
Paula Scheer – design
MC Escher – concept
Marta Minujin – colour + form
Neil French – copywriting
Every move you make - every vow you break - every smile you fake - every claim you stake,
They’ll be watching you