This document outlines a pitch for a crime/thriller film called "Ivy". The proposed title references the plant and mysterious connotations. The film would be produced by TreeWood Productions or Black Mask Entertainment. It would take influence from films like "Prisoners" and "Gone Girl" in its narrative structure and use of juxtaposing music. Marketing would include viral hashtags and utilizing multiple character perspectives. The target audience is adults aged 16-30. Teaser ideas focus on building mystery and suspense through fast-paced imagery, a recurring image like a road, and hints at a stalker/kidnapper without revealing their identity. Poster and magazine ideas feature collaged polaroid photos to

1. Our Pitch

2. Title of the film:
IVY- This is our favourite option. We think the short,
simplicity of it will make it memorable and
dramatic. It also has lots of connotations such as
danger and forests. I also think its quite a
mysterious name as its to do with a plant found in
forests (which will fit with the settings in our film)
Holly- plant themed. However we don’t think its
dramatic enough.
Rose- again plant themed, however not very
original.

3. Distribution/ production company
name
• TreeWood Productions
• Black mask entertainment- quite mysterious
and dark, which fits with the crime genre.

4. Genre
Crime/thriller

5. Film influences
• Prisoners(narrative influence- missing girl)
• Gone girl (narrative plus use of juxtaposing music
to the images)
• Girl with the dragon tattoo (suspense building
techniques, recurremt image of the road getting
closer) (flashes of fast paced images, create
suspense) Taken
• Walking through the tombstones
• vantage point
• Seven

6. Marketing influences
• Hashtags and tweets ‘where’s ivy?’
• Facebook page, countdowns to release et
• Gone girl’s marketing campaign (use of
www.findamazingamy.com) . Makes the case
seem realistic, making it go viral.

7. USP
Looks at the storyline from different characters
points of view.

8. Target audience
Adults aged 16-30. Both men and woman
Older audience due to dark storyline ( stalking
and kidnapping). This genre more appeals to this
audience.

9. Teaser ideas
• The storyline is about a woman names Ivy, they gets stalked by someone her whole life, and then
gets kidnapped. We will see pictures and videos of her when she was younger at the start. We will
see lots of fast paced paced images showing walls of information on her, polariods of her, paintings,
camera flashes, views from her looking into her house etc.
• There will be a recurrent image that we keep returning to (like walking through the woods or a long
spooky looking road).
• We will then start to see lots of clips of missing posters, scenes with blood (such as washing bloody
hands in the sink) and other dark sinster scenes.
• We keep seeing extreme close up shots of the kidnapper, such as his feet, hands, eyes- not giving
away who he his- just making him look scary (cutting quickly to hide his identity)
• Lighting= very dark and sinister
• Music= we want fairly cheerful music, quite old fashioned though, that will contrast against the
sisnister images. Then nearer the end the sounds get more sinister and suspense building
• Montage shots
• Use shadows and sillouhettes, creating mystery (not giving away who this mysterious character is)
• Shows lines (such as barriers gates) symbolise being trapped in.
• Titles= newspapers

10. Poster ideas

12. Poster idea
Our idea is to use a range of polariods collaged
together to make a sinister image of our main
character, ivy. The polaroids are linked to the
idea of clues, which links to the crime genre.
Putting the pieces together. It also ties in well
with the trailer as we will see recurring images
of polaroid pictures.

13. Magazine ideas
We like the idea of using little
white lies as our magazine, as its
very stylised, which is how we
want ours to be.
Our idea is to use a range of
polariods that make up a pictrure
of the main character (Ivy). This is
the same as the poster, and
imagery that’s used in the film, so
there is a clear link.