The document proposes ideas for a music video featuring a female artist. It discusses having the white dress signify loss of innocence while the male lead's dark suit signifies wealth and evil. It also suggests using a forest near a lake as the setting. The video will include both a narrative of good versus evil and a performance element with the artist singing in character. Proposed narrative ideas include a chase through the forest. Proposed performance elements include objects hanging from trees and the artist singing against a wall with projected images. A diamond stencil is suggested as a symbol to brand the artist.

3. Female lead (artist) Male lead
White dress Tuxedo/ Black suit
The white dress worn The tuxedo worn
by the artist will help by the male lead
to signify the ‘loss of will signify the
innocence’ theme of wealth of the
the video. character.
The white dress will The dark suit will
also connote that also connote that
she is playing the he is playing the
‘good’ character. ‘evil’ character.
The theme of the video will very much
be represented with the help of
costume. The costume for both the male
and female leads will represent a battle
between ‘good’ and ‘evil’.

4. Lake near forest (Danson Park most probable)
forest

5. The video will feature a mix
between performance and
narrative. There will be the
underlying narrative in the
woods along with a
performance element that still
fits the story throughout the
video. The performance will
not just feature the artist
standing whilst singing but will
feature the artist singing in the
character she plays
throughout the video.

6. An idea I have had for the
narrative element of the music
video was for there to be a
battle of ‘good vs. evil’. This will
feature a chase through the
forest featuring the male lead
representing the ‘evil’
character and the artist
One idea I have for part of playing the ‘good’ character. Another idea I have had for
the performance element (Could reference ‘The Blair the performance element was
of my video is having Witch Project’ and ‘Dog Days to have the artist singing in
(are over)’- Florence + the character against a wall with
objects hanging from trees.
Machine) projections of light or images of
These objects will hopefully
nature or horror films to overlay
range from tea lights in jars the artist (Could reference ‘We
to diamonds cut-outs. These Found’- Rihanna and/or classic
will hopefully help to create horror films). This element is an
lighting for the video and idea liable to be dropped as I
create an eerie feel around may not be able to get access
the artist. to that sort of projector.

8. The key way I am aiming to
create a brand for the artist is to
create a symbol or icon that will
make the artist recognizable just
by one symbol. This symbol is the
diamond stencil that will feature
heavily in the video.