Coursework task A2

1. "THE PITCH"
BY L U C Y N A P P E R , M E R R I E B U C K L E Y - S H E L D O N ,
S O P H I E D I X O N

2. FILM OVERVIEW-
G E N R E : C R I M E T H R I L L E R
S Y N O P S I S : M I A C A R T E R , A W I T N E S S TO A B R U TA L
M U R D E R , T R I E S TO P R O V E H E R I N N O C E N C E A S A
S U S P E C T G O I N G TO G R E AT L E N G T H S TO S O LV E T H E
C R I M E BY H E R S E L F.
I N F L U E N C E S : Z O D I A C , S E 7 E N A N D B A BY D R I V E R .

3. KEY CHARACTERS...
MIA CARTER = The Main Character. Female aged around 18.
• Desire to prove innocence whilst trying to find the real killer
• Compassionate, confident and determined character.
• Athletic, out for a run when she finds the body.
DETECTIVES = (2)
• Two female characters.
• Desire for justice.
• Work-a-Holics.
• Intimidating.
• Fully persuaded that Mia did it!
KILLER =
• Hooded character.
• No characteristics shown apart from being unstable.
MUDERED CHARACTER =
• Shown in opening scene, shown dead.

4. IDEAS FOR PROMOTIONAL
CAMPAIGN...
USP- to prove her innocence she has to
solve the murder. The investigator is
stereotypically part of the police
department, in this case it’s a 18 year old
girl who is also a suspect.
Within the promotional campaign we will
push the unique main character and
narrative.
Poster ideas -
• Main character = focus of
the poster.
• Idea of mugshot. "I'm
innocent" with silhouette of
another person in the
background.
• Or
• Mia central and both
detectives sandwiched
behind. Police tape behind
them from corner to corner.
• Tagline = did she do it? And
if she didn’t, who did?

5. This is 2 examples of
possible poster ideas

6. IDEAS FOR TEASER TRAILER:
• Opening scene = murder scene. Mia, out for a run (Shown in choice of costume) when
she 'finds' the body.
• Still shots of 'evidence' accompanied with flash effect to mimic the camera shot.
• Interrogation room (false accusations)
• Chase scene with suspect (Mia) and killer
• Close ups paired with diegetic sound. E.g heavy breathing.

7. MAGAZINE COVER
IDEAS...
M A G A Z I N E S T O F E AT U R E I N : E M P I R E ?
I D E A S =
H A L F F A C E O F M I A A N D S I L H O U E T T E D K I L L E R . I N T H E
M I D D L E A S I G N L I K E T H E O N E H E L D U P I N A M U G S H O T
P I C T U R E A N D I T S AY S ' I ' M G U I L T Y ' .
O R
A L O N G S H O T O F M I A L O O K I N G AT T H E K I L L E R . B O T H O F
T H E I R B A C K S A R E T O T H E A U D I E N C E . H O W E V E R , W E
Q U E S T I O N E D W H E T H E R T H I S W O U L D B E C O N V E N T I O N A L
A N D W H E T H E R I T W O U L D I N F O R M T H E A U D I E N C E O F
E N O U G H I N F O R M AT I O N .
O R
M I A S TA N D I N G ( M E D I U M S H O T ) F A C I N G T O H E R L E F T A N D
B E H I N D H E R PA R A L L E L T O H E R R I G H T S H O U L D E R A
S I L H O U E T T E O F A K I L L E R .

8. These are three ideas of
magazine front cover

9. • The usual certificate for crime
thriller films are 12/15 s we would
target 15-24 year old's however it
may attract an older auidence.
• Young and old adults
• Female and male (main character is
female so could attract more
female but we aim to attract both
genders)
• People that are interested in
police/crime themed films and
series
TARGET AUDIENCE
PROFILES=