AS Audience Research


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AS Audience Research

  1. 1. A journey into the realms of the Thriller Genre uncovering how it pleases and targets it‟s audience.
  2. 2. As you can see there is a distinction between not only gender but also if you are under or over the age of 25. This implies that depending on what quadrat applies to you, you may use the media for different uses and gratifications than a member of a different quadrat. Basically, a rom-com is less likely to appeal to a member of the male over 25 quadrat than to the female under 25. Thus I am going to use this theory, along with some other to help me to find my audience and target them appropriately. The four audience groups Under 25 Male Over 25 Male Over 25 Female Under 25 Female
  3. 3.  Thrillers main features are suspense, tension and excitement.  Thrillers heavily stimulate the viewer's moods, giving them a high level of anticipation, ultra-heightened expectation, uncertainty, surprise, anxie ty and terror.  Most films involve violence or emotional turmoil so they are unsuitable for a really young audience.
  4. 4.  Taken from the BBFC website explaining why they feel the need to classify films. “In order to protect children from unsuitable and even harmful content in films and videos and to give consumers information they might need about a particular film or video before deciding whether or not to view it, the BBFC examines and age rates films and videos before they are released.”  This is what they take into consideration when deciding how to certify a film: “We look at issues such as discrimination, drugs, horror, dangerous and easily imitable behavior, language, nudity, sex, and violence when making decisions. The theme of the work is also an important consideration. We also consider context, the tone and likely impact of a work on the potential audience.”
  5. 5. The BBFC believes it is important to comply with what the public want. There are two key principles which guide them when they apply the Guidelines:  First, films and videos should be allowed to reach the widest audience appropriate for their theme and treatment.  Second, adults should be free to choose what they see, provided it remains within the law and is not potentially harmful. There is also a service called the BBFC insight. This is aimed at parents so they can find out more information on what issues will be portrayed in films their children may watch.
  6. 6. Universal- suitable for any age Parental Guidance- Parental guidance is required for children below 8 years old or sensitive children as content may be slightly upsetting This is used primarily for cinema experiences. This may have dark tones and be unsuitable for younger audience members, however positive reinforcement may stop the film from being considered a 15.
  7. 7. It portrays themes of: 1. strong violence 2. frequent strong language (eg 'f***'). 3. portrayals of sexual activity 4. strong verbal references to sex 5. sexual nudity 6. brief scenes of sexual violence or verbal references to sexual violence 7. discriminatory language or behavior No themes are prohibited. • Strong language such as the C word may be used but not extensively or in a threatening manor. • Sex will be portrayed but not in a threatening, violent or sadistic manor. • Prejudice will be evident although it must not endorse it. • Drug use will be portrayed but again it will not be encouraged it glamorised.
  8. 8. 18 works are for adults and can contain strong issues such as:  very strong violence  frequent strong language (eg 'f***') and/or very strong language (eg „c***‟)  strong portrayals of sexual activity  scenes of sexual violence  strong horror  strong blood and gore  real sex (in some circumstances)  discriminatory language and behaviour Cuts can be made in 18 movies: • where the material is in breach of the criminal law, or has been created through the commission of a criminal offence • where material risks harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual violence which might, for example, make rape look appealing • where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in R18 works and, in „sex works‟ (see below), would normally be confined to that category.