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With Matthew Quinn
DENVER STARTUP WEEK 2023
What AI Means For Your
Product Strategy And
What To Do About It
Thank you for joining us at the twelfth annual Denver Startup Week!
Thank you to our title sponsors Amazon, Capital One Cafe, Dell for Startups, and the Downtown
Denver Partnership.
This session is part of the Product Track, Sponsored By Final Find, one of eight programming
tracks aimed at supporting the entire entrepreneurial team.
By attending this session you’re agreeing to follow our Code of Conduct as well as to being
photographed or recorded on video.
Be sure to share your experience at this session online using #DENStartupWeek!
(my wife will thank you)
What AI Means For Your Product Strategy And What
To Do About It
PRESENTING SPONSOR
TITLE SPONSORS
TRACK SPONSORS
HEADLINE SPONSORS
PARTNER SPONSORS MEMBER SPONSORS
- CBRE
- Colorado Sun
- The Commons on Champa
- DAT Software and Analytics
- Denver Place
- Expansive Workspace
- Halliburton Labs
- Jake Jabs Center for Entrepreneurship
- Molson Coors
- MSU Denver
- Park Central
- Polsinelli
- Caruso
- Credera
- Industrious
- Initial Capacity
- MLJ Insurance
- Doyle Group
1. What lead us to this moment
2. Why you should listen to me
3. What generative AI means for your Product Strategy
4. What to do about it
5. Q&A
Intro
Show of hands:
- Who has used an AI tool?
- Who has built or helped build an AI tool?
- Who has used AI to build an AI tool?
- Who is in a product role?
- Anxiety?
WHAT LEAD US TO THIS MOMENT
- 9 years in formal product roles
- Lead a product consulting team for Tanzu Labs (formerly
pivotal)
- Launched wealth mgmt software to 35k advisors
- Added +$40m in annual revenue for national retailer
- Helped org ship first new product in 10 years to 4
continents
- Built fitness product with 70% activation (industry <1%)
- Worked on AI products
- 2 startups - Sold 1, 1 died
WHY YOU SHOULD LISTEN TO ME
- We build incredible software teams by delivering
product together
- Modernizing technology
- Building and launching new products & businesses
- Getting existing teams back on track
- https://tanzu.vmware.com/labs
VMWARE TANZU LABS
-AI Anxiety
WHY YOU SHOULD LISTEN TO ME
- What is product strategy
- What can generative ai do
- What does this mean
WHAT AI MEANS FOR YOUR PRODUCT
STRATEGY
-Mission → Vision → Strategy → Goals → Roadmap
-Mission: What are we trying to achieve?
-Vision: What does the world look like when we’ve achieved it?
-Strategy: How will we achieve it?
-Goals: How will we measure our progress towards it?
-Roadmap: What do we need to build to get there?
What is product strategy?
“Strategy: How will we achieve it?”
- We know it can do what we have made it do
- Mental model - almost perfect, cheap, instantaneous offshore team that
takes language input
What can generative AI do
“Strategy: How will we achieve it?”
- Customer may disappear
- The problems you are solving may disappear
- The problems that were so hard you ignore
- Competitors will eat your lunch
What does that mean?
“Strategy: How will we achieve it?”
- The problems that were so hard you ignore
What does that mean?
“Strategy: How will we achieve it?”
What does that mean?
“Strategy: How will we achieve it?”
What does that mean?
“Strategy: How will we achieve it?”
What does that mean?
“Strategy: How will we achieve it?”
-You need to be honest about the situation
-Evaluate your strategy & roadmaps on 2x2
-Be crystal clear about your users and that they are real
-Be crystal clear about the problems you are solving and evaluate whether
they will go away
-Think about 10x product strategy
WHAT TO DO ABOUT IT
-Problem - people own too much stuff and struggle to organize it
-Product vision:
Become the tool that enables homeowners to be the most organized
and efficient home owners
-Product Strategy:
Create an app that enables homeowners to log, track and store an up to
date record of everything they own
- Roadmap:
- mobile
- bar code scanner
- type in name
- batch process
HYPOTHETICALS - HOME ORGANIZATION APP
HYPOTHETICALS - HOME ORGANIZATION APP
-Problem - people own too much stuff and struggle to organize it
-Product vision:
Become the tool that enables homeowners to be the most organized
and efficient home owners
-Product Strategy:
A service that creates a catalog of everything you own from a video
- Roadmap:
- Web page with submit
- Checkout
- Logic/Data model
HYPOTHETICALS - HOME ORGANIZATION APP
HYPOTHETICALS - HOME ORGANIZATION APP
- Problem - buying solar is too complicated/untrustworthy for
homeowners
- Product vision:
Become the tool that enables homeowners to comfortably sign up for
solar on their roof
- Product Strategy:
Create an app that enables homeowners to work out the ROI of putting
solar on their roof
- Roadmap:
- Web app
- enter address
- enter in average bill
- enter credit terms
-
HYPOTHETICALS - SOLAR ENERGY SALES TOOL
HYPOTHETICALS - SOLAR ENERGY SALES TOOL
- Problem - buying solar is too complicated/untrustworthy for
homeowners
- Product vision:
Become the tool that enables homeowners to comfortably sign up for
solar on their roof
- Product Strategy:
Create a service that works out the ROI of putting solar on the roof
for a homeowner
- Roadmap:
- Web app/Email address
- AI parse the bill
- Logic/data model
HYPOTHETICALS - SOLAR ENERGY SALES TOOL
-Fully integrated, tech forward healthcare provider
- Product vision:
Become the highest quality and quickist patient note taking & insurance
billing tool
- Product Strategy:
Create an app that enables doctors to take notes and find billing codes
quicker
- Roadmap:
- Web app
- Single screen context
- Suggested categorization
- Copy and paste from another patient
REAL LIFE EXAMPLE - CARBON HEALTH
HYPOTHETICALS - HOME ORGANIZATION APP
-Fully integrated, tech forward healthcare provider
- Product vision:
Become the highest quality and quickest patient note taking &
insurance billing tool
- Product Strategy:
Create an app that takes notes and suggests billing codes for doctors
- Roadmap:
- Web app
- Single screen context
- bullet inputs
- Logic/data model
- Note suggestion
REAL LIFE EXAMPLE - CARBON HEALTH
PSA - Don’t talk about AI
Bad
Bad
Bad
Bad
Bad
Better
- Don’t sleep on this
- There are existential threats out there
- Put in the work before it is too late
- Be the person that forces the hard conversation
- Look into the light
CONCLUSION
bit.ly/quinngood bit.ly/quinnbad
⭐⭐⭐⭐⭐ 💩💩💩💩💩
@mqsley
THANKS - Q&A
THANK YOU

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What AI Means For Your Product Strategy

  • 1. With Matthew Quinn DENVER STARTUP WEEK 2023 What AI Means For Your Product Strategy And What To Do About It
  • 2. Thank you for joining us at the twelfth annual Denver Startup Week! Thank you to our title sponsors Amazon, Capital One Cafe, Dell for Startups, and the Downtown Denver Partnership. This session is part of the Product Track, Sponsored By Final Find, one of eight programming tracks aimed at supporting the entire entrepreneurial team. By attending this session you’re agreeing to follow our Code of Conduct as well as to being photographed or recorded on video. Be sure to share your experience at this session online using #DENStartupWeek! (my wife will thank you) What AI Means For Your Product Strategy And What To Do About It
  • 4. HEADLINE SPONSORS PARTNER SPONSORS MEMBER SPONSORS - CBRE - Colorado Sun - The Commons on Champa - DAT Software and Analytics - Denver Place - Expansive Workspace - Halliburton Labs - Jake Jabs Center for Entrepreneurship - Molson Coors - MSU Denver - Park Central - Polsinelli - Caruso - Credera - Industrious - Initial Capacity - MLJ Insurance - Doyle Group
  • 5. 1. What lead us to this moment 2. Why you should listen to me 3. What generative AI means for your Product Strategy 4. What to do about it 5. Q&A Intro
  • 6. Show of hands: - Who has used an AI tool? - Who has built or helped build an AI tool? - Who has used AI to build an AI tool? - Who is in a product role? - Anxiety? WHAT LEAD US TO THIS MOMENT
  • 7. - 9 years in formal product roles - Lead a product consulting team for Tanzu Labs (formerly pivotal) - Launched wealth mgmt software to 35k advisors - Added +$40m in annual revenue for national retailer - Helped org ship first new product in 10 years to 4 continents - Built fitness product with 70% activation (industry <1%) - Worked on AI products - 2 startups - Sold 1, 1 died WHY YOU SHOULD LISTEN TO ME
  • 8. - We build incredible software teams by delivering product together - Modernizing technology - Building and launching new products & businesses - Getting existing teams back on track - https://tanzu.vmware.com/labs VMWARE TANZU LABS
  • 9. -AI Anxiety WHY YOU SHOULD LISTEN TO ME
  • 10. - What is product strategy - What can generative ai do - What does this mean WHAT AI MEANS FOR YOUR PRODUCT STRATEGY
  • 11. -Mission → Vision → Strategy → Goals → Roadmap -Mission: What are we trying to achieve? -Vision: What does the world look like when we’ve achieved it? -Strategy: How will we achieve it? -Goals: How will we measure our progress towards it? -Roadmap: What do we need to build to get there? What is product strategy? “Strategy: How will we achieve it?”
  • 12. - We know it can do what we have made it do - Mental model - almost perfect, cheap, instantaneous offshore team that takes language input What can generative AI do “Strategy: How will we achieve it?”
  • 13. - Customer may disappear - The problems you are solving may disappear - The problems that were so hard you ignore - Competitors will eat your lunch What does that mean? “Strategy: How will we achieve it?”
  • 14. - The problems that were so hard you ignore What does that mean? “Strategy: How will we achieve it?”
  • 15. What does that mean? “Strategy: How will we achieve it?”
  • 16. What does that mean? “Strategy: How will we achieve it?”
  • 17. What does that mean? “Strategy: How will we achieve it?”
  • 18. -You need to be honest about the situation -Evaluate your strategy & roadmaps on 2x2 -Be crystal clear about your users and that they are real -Be crystal clear about the problems you are solving and evaluate whether they will go away -Think about 10x product strategy WHAT TO DO ABOUT IT
  • 19. -Problem - people own too much stuff and struggle to organize it -Product vision: Become the tool that enables homeowners to be the most organized and efficient home owners -Product Strategy: Create an app that enables homeowners to log, track and store an up to date record of everything they own - Roadmap: - mobile - bar code scanner - type in name - batch process HYPOTHETICALS - HOME ORGANIZATION APP
  • 20. HYPOTHETICALS - HOME ORGANIZATION APP
  • 21. -Problem - people own too much stuff and struggle to organize it -Product vision: Become the tool that enables homeowners to be the most organized and efficient home owners -Product Strategy: A service that creates a catalog of everything you own from a video - Roadmap: - Web page with submit - Checkout - Logic/Data model HYPOTHETICALS - HOME ORGANIZATION APP
  • 22. HYPOTHETICALS - HOME ORGANIZATION APP
  • 23. - Problem - buying solar is too complicated/untrustworthy for homeowners - Product vision: Become the tool that enables homeowners to comfortably sign up for solar on their roof - Product Strategy: Create an app that enables homeowners to work out the ROI of putting solar on their roof - Roadmap: - Web app - enter address - enter in average bill - enter credit terms - HYPOTHETICALS - SOLAR ENERGY SALES TOOL
  • 24. HYPOTHETICALS - SOLAR ENERGY SALES TOOL
  • 25. - Problem - buying solar is too complicated/untrustworthy for homeowners - Product vision: Become the tool that enables homeowners to comfortably sign up for solar on their roof - Product Strategy: Create a service that works out the ROI of putting solar on the roof for a homeowner - Roadmap: - Web app/Email address - AI parse the bill - Logic/data model HYPOTHETICALS - SOLAR ENERGY SALES TOOL
  • 26. -Fully integrated, tech forward healthcare provider - Product vision: Become the highest quality and quickist patient note taking & insurance billing tool - Product Strategy: Create an app that enables doctors to take notes and find billing codes quicker - Roadmap: - Web app - Single screen context - Suggested categorization - Copy and paste from another patient REAL LIFE EXAMPLE - CARBON HEALTH
  • 27. HYPOTHETICALS - HOME ORGANIZATION APP
  • 28. -Fully integrated, tech forward healthcare provider - Product vision: Become the highest quality and quickest patient note taking & insurance billing tool - Product Strategy: Create an app that takes notes and suggests billing codes for doctors - Roadmap: - Web app - Single screen context - bullet inputs - Logic/data model - Note suggestion REAL LIFE EXAMPLE - CARBON HEALTH
  • 29. PSA - Don’t talk about AI
  • 30. Bad
  • 31. Bad
  • 32. Bad
  • 33. Bad
  • 34. Bad
  • 36. - Don’t sleep on this - There are existential threats out there - Put in the work before it is too late - Be the person that forces the hard conversation - Look into the light CONCLUSION