Pitch Deck - EyeQ
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A business pitch created by a group consist of Joshua Agusta (Indonesia), Angela Li (Australia), & Yuiko Aikawa (Japan) during an entrepreneurship summit in April 2014 held by Asia-Pacific Student Entrepreneurship Society (ASES) in Stanford University, California. It is a 6-minutes pitch, and the EyeQ team are crowned as the 2nd Winner of the competition.
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Pitch Deck - EyeQ
- 1. Joshua Agusta | Yuiko Aikawa | Angela Li EyeQ
- 2. Angela Li Joshua Agusta Yuiko Aikawa EyeQ
- 3. Conclusion The number of increased myopia problem occurred by people is positively correlated with the increased computer usage rate What is the problem? 75% people in Asia are suffering myopia in 2012; it has increased by 12% in 5 years (Wright & Spiegel, 2013) 75% Worldwide daily digital usage rate is increasing in the last 4 years, from 29.6% in 2010 to 44.4% in 2013 (Marketing Charts, 2013) 75.6%
- 6. EyeQ is a mobile app that helps people to prevent and reduce myopia problems at its early stage Reminds users to rest their eyes to prevent an excessive screen radiation Gives you tips and tricks of resting eyes to reduce eye tiredness Scheduling training menu on daily basis based on users' specific problem; let the app work for you Our solutions
- 7. Effortless Integration Measurable Improvement Our advantages Personalized Solutions
- 8. The market Market opportunity There are an enormous market opportunity as Asia has a lucrative number of people suffering myopia, yet not so much solutions have been offered 2.9 Billion Asian people who suffer myopia1.1 Billion Internet Users in Asia Asian people who have concerns about potential/occured myopia problem We Are Social, 2014 Time, 2013
- 10. Product overview
- 11. Product overview
- 12. Direct Vision Therapy Indirect Eye Correction Glasses/ LASIK Industry Competitors analysis $100-150/session (12-24 visits) →$1,200-3,600 for all sessions 【Eye Correction Glasses】 $150 to $200 (on contact lens solutions) →$100~$1,000 /lenses ! 【LASIK Operations】 →$2000/per eyes 【Vision Therapy】
- 13. Revenue Stream
- 14. 2014 2015 Our focus in 2014 will be on product development and survival Traction & user generation is the main focus; channels & marketing will be the center of our attention How we will make money 0 100000 200000 300000 400000 2014 2015 2016 2017 Target: 10,000 free users with 20% subscribing in 2014
- 15. MarketingTechnologyExpertise Web-based app with multiple platform accessibility Customized solutions for users Eye problem assessment engine SEO & SEM (Google AdWords) Local Online eye-related Media (Classified Ads) Facebook Ads Offline activations (promotional tools in optometrist & oculist) Medical expertise (eye expert) from American Optometric Association Business model
- 16. Investing Technology & Design 25% People & Operations 40% 25% Marketing 10% Reserve $ 1,000,000 for 24 Months
- 17. Contact eyeq Joshua Agusta | reliable CEO info@eyeq.com twitter.com/eyeq pinterest.com/eyeq facebook.com/eyeq
- 18. Framework Flow 1. Do you find it hard to see a far object?! 2. Do you have any trouble seeing objects at night/dark?! 3. Have you ever experienced any slight blurred eye focus? Solutions/eye training menu is given customizedly based on users' specific eye problem