Seeking Social's ROI? You're Missing the Point Entirely - DBS 12/9/15
•
8 likes•844 views
Angela Wells from Oracle's presentation from the Digiday Brand Summit in Deer Valley, UT - December 9, 2015.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Seeking Social's ROI? You're Missing the Point Entirely - DBS 12/9/15
Similar to Seeking Social's ROI? You're Missing the Point Entirely - DBS 12/9/15 (20)
More from Digiday
More from Digiday (20)
Recently uploaded
Recently uploaded (13)
Seeking Social's ROI? You're Missing the Point Entirely - DBS 12/9/15
- 1. #DigidayDBS @AngWWells @shareenpathak Shareen Pathak @shareenpathak Brands Editor Digiday Angela Wells @AngWWells Senior Director Oracle Social Cloud Seeking Social’s ROI? You’re Missing the Point En1rely.
- 3. #DigidayDBS @AngWWells @shareenpathak Social is an enablement tool, not a standalone channel. Social’s true value comes in the ability to enable your business.
- 4. #DigidayDBS @AngWWells @shareenpathak 5,000+ customers engage with GM’s service reps via social each month General Motors Using new channels to build relationships with current and potential customers – providing value to retain engagement and loyalty Through July 2015, GM has responded to 15,000+ tweets this year, all viable leads 500+ employees from PR, sales, markeEng, & customer service represent GM on social
- 5. #DigidayDBS @AngWWells @shareenpathak Increases visitor traffic redirected from social media to website by 135% Sapporo Breweries Strengthening and expanding marketing channels through social media engagement Responds to posts in less than 30 minutes instead of 3 days Achieves 3x higher engagement rates over compeEtors
- 6. #DigidayDBS @AngWWells @shareenpathak 100M+ followers on 80+ social channels Deseret Digital Media Listening and engaging with millions of followers with SRM G e n e r a t e s 8 5 0 m i l l i o n a d impressions monthly #1 Facebook page for overall engagement
- 7. #DigidayDBS @AngWWells @shareenpathak Uncovered emerging trend in social using SRM’s theme and term analysis Polaris Industries Listening for new product development: Tickled “pink” by voice-of- customer insights from SRM Developed customer-‐inspired product line driving increased loyalty and advocacy Product provided a new revenue opportunity for their accessories dealers
- 8. #DigidayDBS @AngWWells @shareenpathak Shareen Pathak @shareenpathak Brands Editor Digiday Angela Wells @AngWWells Senior Director Oracle Social Cloud Seeking Social’s ROI? You’re Missing the Point En1rely.