Krasimir Marinov presented a pitch for "We Are North East" to his target grade of MDD. He received feedback on 5 criteria: informing ideas, problem solving, technical skill, professional practice, and communication. For most criteria, the feedback indicated that Krasimir did well in explaining his ideas and engaging with the brief, but needed to improve experimentation, testing, and completing the project within the given time. The lecturer suggested expanding the single print advert idea into a full print campaign, and advised researching existing tourism advert campaigns to improve the technical skills needed for an effective print campaign.

1. Name KrasimirMarinov
Target Grade MDD
Pitch Presentation: We Are North East
Criteria Feedback
AC1: Informing ideas
Use skills for informing ideas, interpreting the brief and
developing ideas and outcomes as they progress.
I think I’ve done well overall towards explaining and
understandwhat the client needs from
Me. I was uncapable of forming ideas for few moments
but overall, I have manifestedanideaworth creating.
AC2: Problem solving
Show problem solving throughout by engaging with the
brief and its requirements including ideas generation,
experimentation, testing and reflection on the
meaning, purpose function of your work.
I was creativelyengagedwith the brief from the time I was
introduced withit and had few ideas that are startingto
get a bodyof workbut eventhen, I still had hardtime
experimenting angtesting as I didn’t have the right images
neededbecause ofthat I usedan old draft whichis alike
the one for this project.
AC3: Technical skill
Show technical skills throughout by exploiting the
potential of media, materials, techniques and processes.
In early stages of the project, this might be when
investigating material opportunities. Later it would be in
the outcomes or their presentation.
I have improved quite a lot overall showingandfinding
out new drafts alike mine, The one presentedin the pitch
was createdbyme withsome tutorialvideos helpingme
as well to complete the draft, therefore I thinkI’ve done
well withresearching what howmyaudience andclient
will like the project to come out as.
AC4: Professional practice
Show how you apply professionalism to
your assignment through technical practice, project
management and working safely.
I’ve useda previous draft createdbyme to present visual
and professional practice, while creatingit I touchedsome
stuff that weren’t in the original one because I hadnew
ideasand wantedto talkabout them furthermore while
presentingthe pitch.
AC5: Communication
Show skills in communicating the meaning, purpose and
function of work, including development, outcomes and
presentation, in order to engage the audience.
I think ive done goodwhile presentingandtalking about
my ideaswhile pitchingandpresentingmy idea. There
was sometimesstuffI needed to complete that I didn’t
within the time given but still completed themoverall.
Learnerself-reflection
Identifywhatyouthinkyouhave done well in
your pitchand whatyouthinkyouneedto
improve.
Lecturerfeedback Thank youChrisfor yourpitchpresentation,I
thinkyouhave a good ideabutwill needto
expanditbeyondjustone printadvert.We
discussedideasof havingaprintcampaignfor
your idea,Ithinkthiswouldreallywork.You
needtowork onresearchintoexistingproducts
and I thinkthatexploringtourismadvertsmight
be a goodstartingpointfor yourresearch.
Identifywhatcodesandconventionsare
neededinaprintcampaign,make it clearthat
youunderstandthe technical skill neededto
make a print advertandhow to appeal toan
audience.So,makingpointsonthe use of

2. cinematography,fonts,colourscheme,mise-
en-scene andusingencodedmessagesto
engage withthe audience.13/10