Luke Wilson presented a pitch for a target grade of M. He interpreted the brief well and outlined his ideas for informing ideas, problem solving, technical skill, professional practice, and communication. For informing ideas, he created a powerpoint to elaborate on the client and audience. For problem solving, he will create a brainstorm and experiment with design elements. To demonstrate technical skill, he will experiment with editing and camera techniques. For professional practice, he will create production documents. And for communication, he will create a production journal and networking chart. To improve, he needs to further elaborate on his project ideas and their relevance.

1. Name: Luke Wilson
Target Grade: M
Pitch Assessment
Criteria Feedback
AC1: Informing ideas
Use skills for informing ideas, interpreting the brief and
developing ideasand outcomesasthey progress.
I interpreted the briefwhere I gave a insight onthe client
and their demands for the project, talkedabout mytarget
audience and howthe project will relate to the client and
audience. For myrationale I have createda power point
that elaborates onthe client and audience andhow I'm
going to create myproject to cover the fields of the
criteria. I also needto complete myfurther research for
my client, target audience andaudience profile to give me
a full ideaon how to make myproject as relevant to the
criteria as it canbe to reachmy targets.
AC2: Problem solving
Show problem solving throughoutby engaging withthe briefand
its requirementsincludingideasgeneration, experimentation,
testing and reflectionon the meaning, purpose function of your
work.
To meet the criteria of AC2 I will be creatinga brainstorm
(idea generator) to pick out mybest-chosen idea that I
and the assessor is comfortable with andshow how my
idea meets the brief. I will alsobe creatingvisual tests in
photoshopetc to experiment withmyFonts, texts and
speechetc to howwill best communicate andvisually
market/represent myshort film.
AC3: Technical skill
Show technical skillsthroughoutby exploiting thepotential of
media, materials, techniquesand processes. In early stages of
the project, thismight be when investigating
material opportunities. Later it would be inthe outcomesor their
presentation.
For AC3 to buildup mytechnical skillI will be
experimenting with different editingand camera
techniques outside andinside of primer profor example,
turning myfootage fromdayto night, professional
standards of colour grading, visual effects suchas text
graphics and3-point lighting.
AC4: Professional practice
Show how you apply professionalism to your assignment
through technical practice, project management and working
safely.
To complete AC4 I willneed to create a shooting schedule,
shot list, cast and crewlist, shot locations, risk assessment
and equipment list for the recordings and editingof the
project I will be creating. This willalso link into myAC-2
when it comes to troubleshooting whenthings don’t quite
go to planand improvisingon myvideo-shooting ifneeds
be.
AC5: Communication
Show skills in communicatingthe meaning, purpose and
function of work, including development, outcomesand
presentation, inorder to engage the audience.
For myAC5 I will be creating a production journal where I
will be elaboratingon what I have done for the project in
stages anddemonstrate how I done problemsolving
gathering ideas, creatingdrafts, conductingresearchand
creating media products based onthe briefto showhow
I'm meetingthe clients'requirements andthe target
audience. I will alsouse a graphchart ina word document
to note downmyexperiences withworkingwith other
clients outside ofthe college’s watchful eye and
supervision as making business friends/connections that
will be necessary for future Carrer indivers moving
forward.
Learnerself-reflection
Identifywhatyouthinkyouhave done well in
your pitchand whatyouthinkyouneedto
improve.
For my pitchI thinkI have showngood
communication andelaborationonwhatis
requiredbythe clientandhow I'm goingto
deliverthose requirements bycreatingmy
short film.Toimprove mypitchIdneedto
elaborate onthe differentideastoshow the full
aimof my projectandwhat itstryingto get
across and how itsrelevanttomy identityso

2. that the clientandtarget audience don’t
mistake the projectasa differentcriteria.
Lecturerfeedback