APM Welcome, APM North West Network Conference, Synergies Across Sectors
Â
Pitch assessment copy (1)
1. Name Lucy Martin
Target Grade D*D*D*
Pitch Presentation
Criteria Feedback
AC1: Informingideas
Use skills for informing ideas, interpreting the brief and
developing ideas and outcomes as they progress.
Nextstepswouldbe tocomplete detailed
researchintoexistingproducts,clearlyidentify
whatcodesand conventionsare used,and
whatyou will follow orchallenge,how youwill
show ‘repetitionanddifference’inyour
production.Make itveryclear whoyour
audience is,andthisneedstobe demonstrated
throughaudience research.
AC2: Problem solving
Show problemsolving throughout by engaging w ith the brief
and its requirements including ideas generation,
experimentation, testing and reflection on the
meaning, purpose function of your work.
Show all drafts,experimentationandaudience
testing.Don’tjustdothisonce,but consistently
throughoutthe project.Alwaysreflecton
feedbackandidentifynextsteps.
AC3: Technical skill
Show technicalskills throughout by exploiting the potential
of media, materials, techniques and processes. In early
stages of the project, this might be w hen investigating
material opportunities. Later it w ould be in the outcomes or
their presentation.
You can showcase yourunderstandinginitially
of technical skillthroughAC1research.
Demonstrate yourtechnical skillsforyour
draftsand final productalso.
AC4: Professional practice
Show how you apply professionalismto your assignment
through technicalpractice, project management and w orking
safely.
You identifiedaschedule isneeded,thatwould
be great, thatmay change from time totime so
be honestwiththisandupdate it.You are in
charge of thisproject,it’sa lotof responsibility,
so demonstrate yourorganisationandplanning
skills.
AC5: Communication
Show skills in communicating the meaning, purpose and
function of w ork, including development, outcomes and
presentation, in order to engage the audience.
Provide detailedandthorough writtenanalysis
and posts,make sure itis veryclearhow your
initial ideahasgrownanddevelopedtothe
final product.
Learnerself-reflection
Identifywhatyouthinkyouhave done well in
your pitchand whatyouthinkyouneedto
improve.
Throughoutmypitch,I believe Iwasable to
fullyinterpretthe brief anduse thistoexplain
my ideaandhow it relatestothe targeted
audience.Myresearchintopotential shooting
locations/contenthelpedprovidemore of an
insightintowhatI will hopefullybe creating.
However,Ithink mybrief lackedasense of
organisation asI didnot include aschedule or
how I was planningonmaking itactuallya
reality.
Lecturerfeedback Many thanksLucy for your presentation,Ireally
like yourideasonmusical theatre andI think
thiswill reallyworkbecause youare so
passionate aboutit,addressingthe theme
2. ‘Whoam I?’You have a clear ideaonyour
locationsandinterviews,whichisgreatto see.
You are alreadyaware thatyou needto
developyourorganisational skills,butbefore
jumpingtothisreallyfocusonAC1, provide
detailsonexistingproductsandmake itclear
whatyou have learnedandhow ithelpsyou.
12/10