SlideShare a Scribd company logo
pitch! sellingyour business idea with charisma, confidence and credibility Ruth Benny for SUMHK 4 July 2011
two elements: what you say how you say it
is most communication non-verbal? vocal visual Dr Albert Mehrabian 1967
how you say it Vocal Pitch, pace & volume Visual Body language (+ podium) Powerpoint
vocal natural energetic varied
body language gestures facial expressions podium protocol dress/posture powerpoint visual
what you say  Verbal (words) simple conversational jargon-free
Part One introduce yourself & your big idea (5 minutes)
yourself & your big idea What’s the big idea? Who are you?  Why now? What’s it all about?
What’s the big idea? ‘Zap meals is an online meal order and delivery  service matching hungry customers with great  local food preparers. We’re ebay for takeout orders’ From fake start up pitch by Dave McClure
Makible’s big idea Makible is changing the way products are made. By connecting with online communities of  customers and working with them to create  products that are not available in retail stores, we will both help to improve our customer’s  lives as well as bring a change to how products  are created and sold. 51 words
Makible’s big idea (smaller) Makible changes the way products are made  and sold. We  connect with online communities of  customers and co-create  products not yet  available in retail stores. 25 words ( - 26 words)
cakedeals.com’s big idea CakeDeals.com is a social purchasing management  platform. Partnering with some of the largest social  buying companies in Hong Kong and North America, it  aggregates the most popular group deals on the internet  and allows users to easily manage them. In Hong Kong, it  currently tracks deals offerred by uBuyiBuy (Groupon HK),  BeeCrazy, Gobuya, OpenRice, JOY Coupon, and many more. Money doesnt buy you the thrill of saving money. CakeDeals is  dedicated to developing solutions to help the growing  fragmentation in the social buying market.
track record of SUCCESSES who are you?
Three forces: Financial Social Technological why now?
what’s it all about? Idea Intro Pattern|GeoffMoore 1999 For [target customers] who are dissatisfied with [current offerings in the  market] [name of product/idea] is a [new idea/product  category] that provides [key problem/solution features] unlike [competing products] [name of product/idea] is [describe key features]
demos

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Pitch!

  • 1. pitch! sellingyour business idea with charisma, confidence and credibility Ruth Benny for SUMHK 4 July 2011
  • 2.
  • 3. two elements: what you say how you say it
  • 4. is most communication non-verbal? vocal visual Dr Albert Mehrabian 1967
  • 5. how you say it Vocal Pitch, pace & volume Visual Body language (+ podium) Powerpoint
  • 7. body language gestures facial expressions podium protocol dress/posture powerpoint visual
  • 8. what you say Verbal (words) simple conversational jargon-free
  • 9. Part One introduce yourself & your big idea (5 minutes)
  • 10. yourself & your big idea What’s the big idea? Who are you? Why now? What’s it all about?
  • 11. What’s the big idea? ‘Zap meals is an online meal order and delivery service matching hungry customers with great local food preparers. We’re ebay for takeout orders’ From fake start up pitch by Dave McClure
  • 12. Makible’s big idea Makible is changing the way products are made. By connecting with online communities of customers and working with them to create products that are not available in retail stores, we will both help to improve our customer’s lives as well as bring a change to how products are created and sold. 51 words
  • 13. Makible’s big idea (smaller) Makible changes the way products are made and sold. We connect with online communities of customers and co-create products not yet available in retail stores. 25 words ( - 26 words)
  • 14. cakedeals.com’s big idea CakeDeals.com is a social purchasing management platform. Partnering with some of the largest social buying companies in Hong Kong and North America, it aggregates the most popular group deals on the internet and allows users to easily manage them. In Hong Kong, it currently tracks deals offerred by uBuyiBuy (Groupon HK), BeeCrazy, Gobuya, OpenRice, JOY Coupon, and many more. Money doesnt buy you the thrill of saving money. CakeDeals is dedicated to developing solutions to help the growing fragmentation in the social buying market.
  • 15. track record of SUCCESSES who are you?
  • 16. Three forces: Financial Social Technological why now?
  • 17. what’s it all about? Idea Intro Pattern|GeoffMoore 1999 For [target customers] who are dissatisfied with [current offerings in the market] [name of product/idea] is a [new idea/product category] that provides [key problem/solution features] unlike [competing products] [name of product/idea] is [describe key features]
  • 18. demos
  • 19. connect/get coaching Ruth Benny ruthbenny@gmail.com @ruthbenny @topschoolshk

Editor's Notes

  1. “If you are an entrepreneur, you’ll need to sell yourself and your big idea to investors, potential partners and customers. If you are a geek, this is all the more challenging! In the next hour, you’ll learn a foolproof formula for crafting your elevator speech, have the opportunity to practise and get live feedback from everyone here and take home a few tips and techniques you may not have heard before.”
  2. Not different from employees