This document outlines a proposed music video concept for the artist Lucy Star. The video would portray Lucy trying on clothes in a charity shop when she receives a call that leads her to a drama studio catwalk. There, she watches as other girls walk through a cloning machine and come out looking identical. Lucy then expresses her own unique style and personality on the catwalk. The goal is to convey Lucy's message of being yourself rather than conforming to societal pressures through her passion for independence and individuality in her style and image.

1. Lucy Star
“Girl’s Just Wanna Have Fun!”
By Lauren, Jade, Kirstie and Kathryn

2. Lucy Star…
Lucinda Strompton
19 Years old, Originally from a Small Town in
Scotland.
2009 – Reached the judges house stage in the
X-factor, but lost out for being too ‘different’.
Built her fan base through Myspace, releasing
a few tracks as free downloads.
Signed to Rough Trade.
(Background)

3. Lucy Star…
Likes – Charity Shops, Clubbing, Fancy Dress
Parties.
Dislikes – Size Zero’s, Boredom.
Influences:
(Personality)
“Be who you want to be, not what society says you should be”
Janis Joplin Madonna Lady Gaga Florence and the Machine

5. Location
Location 1 ‘Charity Shop
Changing Room ’ Location 2 ‘Berwick Hall’

6. Performers
LUCY STAR!
CLONES
CLONES

7. Costumes/Make Up
We are thinking that the
‘cloned’ girls can wear
matching clothes, consisting
of something simple like
black leggings, long
top/dress and black shoes.
Our main performer ‘Lucy Star’
will wear 80’s style clothes,
with bright colours and
extravagant style.

8. Our video will portray how our artist
Lucy Star is an individual and likes to
be unique in her style. Our first shots
will be of Lucy in a charity shop
changing room, trying on different
clothes when her mum rings her,
leading onto our second location of
the ‘catwalk’ in the drama studio.
Lucy watches how the girls walk
through a cloning machine looking
exactly the same. When she thinks
its time for a change, she puts across
her own unique style and personality
on the catwalk.
Narrative of music promo video

9. Why we want to make this video...
We think by making this video it
will show how passionate
Lucy Star feels about
independence and
personality coming across. As
she is against how women
clone themselves to be
accepted in society, we
needed to find a way how to
get the message across about
how you can be yourself, and
still be accepted today.
Linking to Audience Profile.
- Her musical preferences include
women like Beth Ditto, Florence and
the Machine and Lady Gaga. All
these women have an individual
style, which comes across in their
music and they aren’t afraid to hide
it, or to shy away from the image
they have created.
-The Audience that Lucy Star is
aiming her music at are quite young
(16-24), I think this age range look at
artists and famous faces to influence
their style and the way they act. So,
Lucy Star and this type of video will
be able to show a positive message
to her audience, to let them know,
they don’t have to be a clone to get
accepted.

10. Why we want to make this video...
We think by making this video it
will show how passionate
Lucy Star feels about
independence and
personality coming across. As
she is against how women
clone themselves to be
accepted in society, we
needed to find a way how to
get the message across about
how you can be yourself, and
still be accepted today.
Linking to Audience Profile.
- Her musical preferences include
women like Beth Ditto, Florence and
the Machine and Lady Gaga. All
these women have an individual
style, which comes across in their
music and they aren’t afraid to hide
it, or to shy away from the image
they have created.
-The Audience that Lucy Star is
aiming her music at are quite young
(16-24), I think this age range look at
artists and famous faces to influence
their style and the way they act. So,
Lucy Star and this type of video will
be able to show a positive message
to her audience, to let them know,
they don’t have to be a clone to get
accepted.