Pitch
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The document outlines a pitch for a music video for the song "Sunlight" by the band Modestep. The proposed video would focus on exaggerating sunlight and the lyrics mentioning sunlight and eyes through surreal footage filmed around the filmmaker's local area. Simple footage would be creatively edited together non-linearly to give an emotional yet questioning feel about the power of sunlight without using professional actors. The target audience is 13-20 year old fans of rockstep music.
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Pitch
The document outlines a pitch for a music video for the song "Sunlight" by the band Modestep. The proposed video would focus on exaggerating images of sunlight and eyes in surreal and creative ways. It would feature simple footage filmed by the producer alone at various locations, edited together non-linearly to create an upbeat, emotional, and thought-provoking video that emphasizes the lyrics and feelings around sunlight and memories. The target audience would be 13-20 year old fans of niche rockstep music.
Music video analyisis
The document analyzes the music video "Mount Kimbe - Carbonated" and discusses techniques that could be incorporated into the author's own music video. These include using handheld camera shots to make footage seem more realistic, incorporating abstract imagery to fit the electronic music themes, and using close-ups and medium shots to represent mood. The author also notes using lighting and club footage at the end of their video to match the upbeat house music genre.
Location list
This is the location list I have created in order to help with the production of my group and I's music video to Icona Pop's song 'I Love It'
Mise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
Mise en-scene planning
The document outlines a music video concept for the song "Blush" by Wolf Alice. It will portray the artist Luna struggling with her appearance through the use of three London locations - her house, Oxford Circus, and Piccadilly Circus. Luna's styling is described as fashionable yet quirky, featuring leather jackets, sparkly tops, ripped jeans, and statement makeup and hair. The video will show Luna's transformation from an original plain appearance to her unique style.
Chris Milk
The document discusses music video director Chris Milk and how his work has inspired the creation of a music video for the band Glory Glory. It provides examples of two of Milk's music videos for Kanye West and Gnarls Barkley that effectively use narrative and depict the artist's perspective. Milk's videos cleverly portray the artist's emotions through the eyes of the character rather than solely focusing on them as a role model. The document suggests using Milk's techniques of narrative and CGI imagery for a music video about the theme of ADHD.
Mise en scene
The document discusses location, makeup, color, props, costume, and actors for a music video shoot. The location will be St. George's Park and a nearby graffiti wall. Makeup will be natural looking to promote a natural style for teenage girls. Props include a fake tattoo, alcohol bottles, guitar, bread for feeding ducks, and photos of the actors. Costumes will be fashionable winter clothes to match the autumn/winter setting in the park with fallen leaves. Actors have already been selected.
First Draft of Proposal
The document requests £2015 in funding from Vibe Productions to produce an indie music video for the band Reverie covering the song "Lines" by Lucy Rose. £1800 would be used to rent a high quality camera, £100 would pay the small crew, £100 would rent a tripod, and £15 would cover petrol costs over the 3 days of filming. The target audience for the music video is females ages 15 to 26 since indie music appeals most to that demographic and the song's narrative discusses relationships. Minimal resources are needed beyond a camera, tripod, editing studio with Adobe Premiere and Cubase software, and travel expenses for the small cast and single-person crew.
Recommended
Pitch
The document outlines a pitch for a music video for the song "Sunlight" by the band Modestep. The proposed video would focus on exaggerating images of sunlight and eyes in surreal and creative ways. It would feature simple footage filmed by the producer alone at various locations, edited together non-linearly to create an upbeat, emotional, and thought-provoking video that emphasizes the lyrics and feelings around sunlight and memories. The target audience would be 13-20 year old fans of niche rockstep music.
Music video analyisis
The document analyzes the music video "Mount Kimbe - Carbonated" and discusses techniques that could be incorporated into the author's own music video. These include using handheld camera shots to make footage seem more realistic, incorporating abstract imagery to fit the electronic music themes, and using close-ups and medium shots to represent mood. The author also notes using lighting and club footage at the end of their video to match the upbeat house music genre.
Location list
This is the location list I have created in order to help with the production of my group and I's music video to Icona Pop's song 'I Love It'
Mise En-Scene Planning
The document outlines the mise-en-scene plan for an indie music video for the song "Everywhere I Go" by Lissie. The video will feature the artist Cerys having fun with friends in locations around London like Camden and an arcade to convey her personality. A stalker character played by Blixa Aguerreberry will represent the lurking danger mentioned in the song by stalking Cerys without showing his face. Cerys will wear simple indie-style clothing like mom jeans, jacket, and natural makeup and hair to develop her image for the audience.
Mise en-scene planning
The document outlines a music video concept for the song "Blush" by Wolf Alice. It will portray the artist Luna struggling with her appearance through the use of three London locations - her house, Oxford Circus, and Piccadilly Circus. Luna's styling is described as fashionable yet quirky, featuring leather jackets, sparkly tops, ripped jeans, and statement makeup and hair. The video will show Luna's transformation from an original plain appearance to her unique style.
Chris Milk
The document discusses music video director Chris Milk and how his work has inspired the creation of a music video for the band Glory Glory. It provides examples of two of Milk's music videos for Kanye West and Gnarls Barkley that effectively use narrative and depict the artist's perspective. Milk's videos cleverly portray the artist's emotions through the eyes of the character rather than solely focusing on them as a role model. The document suggests using Milk's techniques of narrative and CGI imagery for a music video about the theme of ADHD.
Mise en scene
The document discusses location, makeup, color, props, costume, and actors for a music video shoot. The location will be St. George's Park and a nearby graffiti wall. Makeup will be natural looking to promote a natural style for teenage girls. Props include a fake tattoo, alcohol bottles, guitar, bread for feeding ducks, and photos of the actors. Costumes will be fashionable winter clothes to match the autumn/winter setting in the park with fallen leaves. Actors have already been selected.
First Draft of Proposal
The document requests £2015 in funding from Vibe Productions to produce an indie music video for the band Reverie covering the song "Lines" by Lucy Rose. £1800 would be used to rent a high quality camera, £100 would pay the small crew, £100 would rent a tripod, and £15 would cover petrol costs over the 3 days of filming. The target audience for the music video is females ages 15 to 26 since indie music appeals most to that demographic and the song's narrative discusses relationships. Minimal resources are needed beyond a camera, tripod, editing studio with Adobe Premiere and Cubase software, and travel expenses for the small cast and single-person crew.
Question 2
The document discusses the design choices for a digipak, CD cover, and poster for a music video project. Photographs of the sea and sky were enhanced for the digipak to match the footage in the video. A consistent color scheme, font, and model were used across the digipak, cover, and poster to clearly convey the product and create cohesion. Simplicity was prioritized to make the materials recognizable without being distracting.
Script
Charlotte Hollis is requesting £2015 from Vibe Productions to film an indie music video for Reverie, an up-and-coming band. The budget will cover a camera, crew costs, a tripod, and petrol for filming over 3 days. Hollis enjoys creating music videos that tell a story through the lyrics. Filming the video for Reverie's cover of Lucy Rose's "Lines" will help promote the band to their YouTube subscribers and broader audiences. Hollis' target viewers are females ages 15-26 who tend to enjoy indie music and relationship-focused narratives.
Pitching our music video
The document discusses plans for an indie pop music video featuring the artist Robin. It will tell a narrative of Robin going through a breakup by remembering moments with her ex-boyfriend through locations like a skate park and bowling alley. Cinematography will include a wave projector, mirror shots, and a fig rig. Post-production effects like a photo transition, split screen, and video reversal will enhance the melancholy tone and match the beat of the song "Shark" by Oh Wonder. The target audience is 16-25 year olds who enjoy indie pop's carefree style.
MES planning - Se7en studios
The document discusses the mise-en-scene planning for a music video being produced by SE7EN Studios. It outlines the characters, locations, costumes, and props that will be used. The main characters are Elijah, the artist, and his girlfriend Justine. Elijah will be played by Tariq and Justine by Analayah. Their outfits are described as sophisticated and fashionable. Primary locations include streets in London for performances, a coffee shop for a date scene, and a graveyard for the ending. Lighting and weather elements will help set the mood and advance the narrative.
Treatment for 'Doses'
The document provides details for a music video concept to accompany the song "Bonet - Doses". It will incorporate the RGB color model with red, green, and blue visual elements. The performance will feature the artist and 2 dancers doing a "Vogue" dance behind a green screen. The narrative depicts the lyrics through symbolism of a soothing blue-colored bath as a means of relaxation like drugs. Safety concerns lead to proposing using Gelli Baff substance in the bath instead of paint for unique visual effects in the video.
Script
Charlotte Hollis is requesting £2015 to produce an indie music video for the band Reverie to promote their cover of Lucy Rose's song "Lines". The budget will cover a camera, crew costs, a tripod, and petrol for filming over 3 days. Charlotte enjoys creating music videos that tell a story through the lyrics. As an up-and-coming band, a music video would help Reverie expand their fan base beyond local performances. Charlotte's target audience is females ages 15-26 who enjoy indie music. She will need a camera, tripod, editing studio with Adobe Premiere and Cubase software to complete the project.
Photos
The group decided to film their music video in their school's drama studio to avoid being distracted by a specific location. The drama studio can be completely blacked out using curtains, allowing them to light specific areas or make shots a certain color without interference from outside light. Two actresses would wear tight black dresses to look provocative and be part of a party or in the artist's mind. The main artist would wear an unbuttoned shirt to look smart in shots. A smoke machine would be used to help create illusions of being in the artist's imagination. Balloons would also be incorporated to reference The Weeknd's album covers and create a party atmosphere. A realistic poker game between the girls would show who wins the attention
KILVE
The document describes a student's experience visiting Kilve in Somerset, England. It discusses the beaches and countryside that provided inspiration for studies. The student then chose to design branding for a shampoo product influenced by Kilve for their graphics project. They developed three initial design concepts - one featuring Celtic word imagery inspired by the sea, another taking the shape of rocky cliff faces, and a third with a more traditional logo incorporating images of Kilve. The student concluded that the rocky cliff face concept had the most potential and branding opportunities related to their original inspiration of Kilve.
My creative proposal
The document discusses plans for a music video to promote a band. It will target teenagers who enjoy unusual blends of melodic and dark music. The video will feature the band, made up of 3 boys and 2 girls, performing at Hadleigh Castle ruins to appeal to mixed audiences. It will also show a crazed fan's bedroom decorated with band posters to tell the story of an obsessive fan and incorporate live performances in black and white so the band is the main focus.
Locations
The document discusses potential filming locations for a music video, including a school room, bedroom, church, wind turbines, academy, living room recreation of a fort, science museum, and various areas in Halifax Town Centre. The school room, bedroom, and academy are recommended for their plain backgrounds and easy access. Halifax Town Centre is recommended for its busy, relatable environment and shops like a record store and market that would enhance visual interest for audiences.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Using, Developing And Challenging Conventions
The document analyzes and discusses how conventions are used, developed, and challenged across different mediums of music promotion. It examines the front and back covers of a digipak album release, noting how elements like font, lighting, and imagery create feelings of magic and relate to the target audience. It also analyzes a magazine advertisement for the album and tour, noting how it challenges conventions by having a different style than the album but still promotes both elements. Finally, it discusses screenshots from a music video, pointing out how conventions like introducing the song and showing the musician are followed but also how stereotypes and expectations are subverted, such as students teaching teachers.
Katy Perry Digipack Analysis
The CD digipack features close-up shots of the artist making direct eye contact with the audience, suggesting intimacy. The back cover also shows her facing away but turning her head to maintain eye contact, appearing provocative and mysterious. The overall theme is bright, natural colors. The setting is a field with sunflowers, conveying themes of freedom and happiness through the use of yellow which symbolizes joy. Unlike typical pop singers shown in glamorous settings, her makeup is natural and she is in a natural environment, surrounded by sunflowers which represent her happiness.
Mise en-scene overall group work
The document discusses the planning for the mis-en-scene elements of a student music video. It outlines that mis-en-scene is an important technique to consider for both filming and audience viewing. Key elements of lighting, costumes, props, color, location, and makeup will be planned to portray the theme of appearance vs. reality and the protagonist's true feelings of unhappiness beneath a happy facade. Locations like a college theater, small flat, and busy street will be used to show the difference between when the girl is dancing and supported versus alone to feel isolated.
MES planning
The document discusses mise-en-scene planning for a music video being produced by SE7EN STUDIOS. It outlines the characters, locations, costumes, and lighting that will be used. The main characters are Elijah, played by Tariq, and his girlfriend Justine, played by Analayah. Locations will include streets in London, a coffee shop, and a graveyard. Costumes will reflect an R&B style while avoiding inappropriate revealing attire. Lighting will use natural light for performances and low-key light for memory flashback scenes.
Media Get Ur Money Up
The music video pitch is for the song "Get Your Money Up" by Detail$. The genre is hip hop/R&B and the video will be filmed in various club locations. Stylistic influences include music videos showing performers interacting in a club environment. The target audience is teens to 30-year-olds who listen to R&B and hip hop. Filming will use interesting shots and cuts to keep the audience engaged. Costumes will be glamorous evening wear and locations will include clubs and public transportation.
Task 5 AS MEDIA
This document discusses the opening credits and opening scene of the author's film and compares it to the film Black Swan. Some key points:
- The author's film uses bold text and an animated eye dent for the opening credits, which follows conventions but could not find an exact match in style.
- Though not the best comparison, the author felt their film was similar to Black Swan in its use of colors and movement in the opening scene.
- Both films use music in the opening to create a depressing atmosphere and intrigue about what will happen.
- The genres of both films are dance/drama but about different topics - the author's film is about a young girl's life while
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Mini poster 2 continental drift
This document discusses plate tectonics and the evidence that supports the theory of continental drift. It explains that continental drift is the movement of continents across the earth's surface over geological time. It was first proposed by Alfred Wegener in 1912 and later improved by the plate tectonics theory. The document also mentions Pangaea, the supercontinent where all continents were joined together, and lists fossils, rock sequences, and mountain ranges as evidence supporting continental drift.
Uses and graftication theory
Uses and Gratification Theory proposes that people actively seek out media to meet specific needs or gratifications. Katz, Blumler, and Gurevitch developed the model in 1974, identifying four needs media can fulfill: diversion, personal relationships, personal identity, and surveillance. People may listen to music for these gratifications, such as upbeat songs when happy or emotional songs when angry. However, the theory relies on self-reports and focuses only on consumers.
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The document summarizes the work of a student group called M.A.R.Z. in developing a mobile app for UC San Diego students. It describes their process, which included interviews, personas, prototypes, and user testing. User testing provided feedback that informed changes like allowing customization of the homepage and adding widgets. The group addressed other issues raised like making navigation and login/out easier. Their goal was to satisfy student needs through a task-based interface with relevant notifications. They next steps were finalizing their findings to share with the campus.
Uses and graftication theory
Uses and Gratification Theory proposes that people actively seek out media to meet specific needs or gratifications. Katz, Blumler, and Gurevitch developed the model in 1974, identifying five components: that audiences are active, take initiative in linking media to gratification, media competes with other sources of satisfaction, gratifications can be derived from audience members, and value judgments should be suspended to explore audience orientations. The theory suggests people use media like music for diversion, social interaction, identity, and information gathering.
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Question 2
The document discusses the design choices for a digipak, CD cover, and poster for a music video project. Photographs of the sea and sky were enhanced for the digipak to match the footage in the video. A consistent color scheme, font, and model were used across the digipak, cover, and poster to clearly convey the product and create cohesion. Simplicity was prioritized to make the materials recognizable without being distracting.
Script
Charlotte Hollis is requesting £2015 from Vibe Productions to film an indie music video for Reverie, an up-and-coming band. The budget will cover a camera, crew costs, a tripod, and petrol for filming over 3 days. Hollis enjoys creating music videos that tell a story through the lyrics. Filming the video for Reverie's cover of Lucy Rose's "Lines" will help promote the band to their YouTube subscribers and broader audiences. Hollis' target viewers are females ages 15-26 who tend to enjoy indie music and relationship-focused narratives.
Pitching our music video
The document discusses plans for an indie pop music video featuring the artist Robin. It will tell a narrative of Robin going through a breakup by remembering moments with her ex-boyfriend through locations like a skate park and bowling alley. Cinematography will include a wave projector, mirror shots, and a fig rig. Post-production effects like a photo transition, split screen, and video reversal will enhance the melancholy tone and match the beat of the song "Shark" by Oh Wonder. The target audience is 16-25 year olds who enjoy indie pop's carefree style.
MES planning - Se7en studios
The document discusses the mise-en-scene planning for a music video being produced by SE7EN Studios. It outlines the characters, locations, costumes, and props that will be used. The main characters are Elijah, the artist, and his girlfriend Justine. Elijah will be played by Tariq and Justine by Analayah. Their outfits are described as sophisticated and fashionable. Primary locations include streets in London for performances, a coffee shop for a date scene, and a graveyard for the ending. Lighting and weather elements will help set the mood and advance the narrative.
Treatment for 'Doses'
The document provides details for a music video concept to accompany the song "Bonet - Doses". It will incorporate the RGB color model with red, green, and blue visual elements. The performance will feature the artist and 2 dancers doing a "Vogue" dance behind a green screen. The narrative depicts the lyrics through symbolism of a soothing blue-colored bath as a means of relaxation like drugs. Safety concerns lead to proposing using Gelli Baff substance in the bath instead of paint for unique visual effects in the video.
Script
Charlotte Hollis is requesting £2015 to produce an indie music video for the band Reverie to promote their cover of Lucy Rose's song "Lines". The budget will cover a camera, crew costs, a tripod, and petrol for filming over 3 days. Charlotte enjoys creating music videos that tell a story through the lyrics. As an up-and-coming band, a music video would help Reverie expand their fan base beyond local performances. Charlotte's target audience is females ages 15-26 who enjoy indie music. She will need a camera, tripod, editing studio with Adobe Premiere and Cubase software to complete the project.
Photos
The group decided to film their music video in their school's drama studio to avoid being distracted by a specific location. The drama studio can be completely blacked out using curtains, allowing them to light specific areas or make shots a certain color without interference from outside light. Two actresses would wear tight black dresses to look provocative and be part of a party or in the artist's mind. The main artist would wear an unbuttoned shirt to look smart in shots. A smoke machine would be used to help create illusions of being in the artist's imagination. Balloons would also be incorporated to reference The Weeknd's album covers and create a party atmosphere. A realistic poker game between the girls would show who wins the attention
KILVE
The document describes a student's experience visiting Kilve in Somerset, England. It discusses the beaches and countryside that provided inspiration for studies. The student then chose to design branding for a shampoo product influenced by Kilve for their graphics project. They developed three initial design concepts - one featuring Celtic word imagery inspired by the sea, another taking the shape of rocky cliff faces, and a third with a more traditional logo incorporating images of Kilve. The student concluded that the rocky cliff face concept had the most potential and branding opportunities related to their original inspiration of Kilve.
My creative proposal
The document discusses plans for a music video to promote a band. It will target teenagers who enjoy unusual blends of melodic and dark music. The video will feature the band, made up of 3 boys and 2 girls, performing at Hadleigh Castle ruins to appeal to mixed audiences. It will also show a crazed fan's bedroom decorated with band posters to tell the story of an obsessive fan and incorporate live performances in black and white so the band is the main focus.
Locations
The document discusses potential filming locations for a music video, including a school room, bedroom, church, wind turbines, academy, living room recreation of a fort, science museum, and various areas in Halifax Town Centre. The school room, bedroom, and academy are recommended for their plain backgrounds and easy access. Halifax Town Centre is recommended for its busy, relatable environment and shops like a record store and market that would enhance visual interest for audiences.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Using, Developing And Challenging Conventions
The document analyzes and discusses how conventions are used, developed, and challenged across different mediums of music promotion. It examines the front and back covers of a digipak album release, noting how elements like font, lighting, and imagery create feelings of magic and relate to the target audience. It also analyzes a magazine advertisement for the album and tour, noting how it challenges conventions by having a different style than the album but still promotes both elements. Finally, it discusses screenshots from a music video, pointing out how conventions like introducing the song and showing the musician are followed but also how stereotypes and expectations are subverted, such as students teaching teachers.
Katy Perry Digipack Analysis
The CD digipack features close-up shots of the artist making direct eye contact with the audience, suggesting intimacy. The back cover also shows her facing away but turning her head to maintain eye contact, appearing provocative and mysterious. The overall theme is bright, natural colors. The setting is a field with sunflowers, conveying themes of freedom and happiness through the use of yellow which symbolizes joy. Unlike typical pop singers shown in glamorous settings, her makeup is natural and she is in a natural environment, surrounded by sunflowers which represent her happiness.
Mise en-scene overall group work
The document discusses the planning for the mis-en-scene elements of a student music video. It outlines that mis-en-scene is an important technique to consider for both filming and audience viewing. Key elements of lighting, costumes, props, color, location, and makeup will be planned to portray the theme of appearance vs. reality and the protagonist's true feelings of unhappiness beneath a happy facade. Locations like a college theater, small flat, and busy street will be used to show the difference between when the girl is dancing and supported versus alone to feel isolated.
MES planning
The document discusses mise-en-scene planning for a music video being produced by SE7EN STUDIOS. It outlines the characters, locations, costumes, and lighting that will be used. The main characters are Elijah, played by Tariq, and his girlfriend Justine, played by Analayah. Locations will include streets in London, a coffee shop, and a graveyard. Costumes will reflect an R&B style while avoiding inappropriate revealing attire. Lighting will use natural light for performances and low-key light for memory flashback scenes.
Media Get Ur Money Up
The music video pitch is for the song "Get Your Money Up" by Detail$. The genre is hip hop/R&B and the video will be filmed in various club locations. Stylistic influences include music videos showing performers interacting in a club environment. The target audience is teens to 30-year-olds who listen to R&B and hip hop. Filming will use interesting shots and cuts to keep the audience engaged. Costumes will be glamorous evening wear and locations will include clubs and public transportation.
Task 5 AS MEDIA
This document discusses the opening credits and opening scene of the author's film and compares it to the film Black Swan. Some key points:
- The author's film uses bold text and an animated eye dent for the opening credits, which follows conventions but could not find an exact match in style.
- Though not the best comparison, the author felt their film was similar to Black Swan in its use of colors and movement in the opening scene.
- Both films use music in the opening to create a depressing atmosphere and intrigue about what will happen.
- The genres of both films are dance/drama but about different topics - the author's film is about a young girl's life while
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This document discusses plate tectonics and the evidence that supports the theory of continental drift. It explains that continental drift is the movement of continents across the earth's surface over geological time. It was first proposed by Alfred Wegener in 1912 and later improved by the plate tectonics theory. The document also mentions Pangaea, the supercontinent where all continents were joined together, and lists fossils, rock sequences, and mountain ranges as evidence supporting continental drift.
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Uses and Gratification Theory proposes that people actively seek out media to meet specific needs or gratifications. Katz, Blumler, and Gurevitch developed the model in 1974, identifying four needs media can fulfill: diversion, personal relationships, personal identity, and surveillance. People may listen to music for these gratifications, such as upbeat songs when happy or emotional songs when angry. However, the theory relies on self-reports and focuses only on consumers.
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The document summarizes the work of a student group called M.A.R.Z. in developing a mobile app for UC San Diego students. It describes their process, which included interviews, personas, prototypes, and user testing. User testing provided feedback that informed changes like allowing customization of the homepage and adding widgets. The group addressed other issues raised like making navigation and login/out easier. Their goal was to satisfy student needs through a task-based interface with relevant notifications. They next steps were finalizing their findings to share with the campus.
Uses and graftication theory
Uses and Gratification Theory proposes that people actively seek out media to meet specific needs or gratifications. Katz, Blumler, and Gurevitch developed the model in 1974, identifying five components: that audiences are active, take initiative in linking media to gratification, media competes with other sources of satisfaction, gratifications can be derived from audience members, and value judgments should be suspended to explore audience orientations. The theory suggests people use media like music for diversion, social interaction, identity, and information gathering.
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Eval 1
The music video represents an indie rock artist who has a difficult life. In the beginning, the audience learns that the artist always carries his guitar and is ignored by others. Throughout the video, it is shown that the artist had a rough teenage life that caused problems. Various scenes take place in the artist's home and around his neighborhood to maintain a low-budget, casual theme fitting for indie rock. The video includes both performance scenes of the artist singing and playing guitar, as well as narrative scenes providing insight into the artist's life and struggles. Overall, the video aimed to balance performance and narrative in a way that reflected the lyrics and genre of the indie rock song.
Evaluation 1
The music video represents an indie rock artist struggling through life. In the beginning, the main character is always seen with his guitar and has a rough past. Throughout the video, his difficult life and desire to leave for New York are shown. Though the narrative changed from the original idea, it was altered to better fit the indie rock genre. The low-budget, casual locations around the filmmaker's home were chosen to match the theme. The character's outfit and guitar were kept consistent to portray one day and avoid continuity issues. Overall, the video aimed to balance performance with narrative to tell the story and relate to the song's lyrics, though more narrative could have been included.
Initial ideas
The document provides initial ideas for creating a music video, including potential song choices, clothing options for the actor, color/filter techniques, and locations. It considers Ed Sheeran's "Small Bump", Sam Smith's "Latch", and James Bay's "Scars" as song options. Clothing options discussed include a suit, casual/smart attire, and casual clothes. Color techniques proposed are full color, black and white, and using filters. Locations mentioned are The Black Box, London at night, and London during the day. The document serves to outline early planning ideas before deciding on final choices for the music video.
Chosen locations
The document discusses locations and shots for a music video. It describes using a black box room to film the actor singing with red lighting to create silhouettes and convey emotion. Various close-up shots of the actor's face and mouth singing will be used. London is selected as a location to film the actor walking and 'finding himself' with close-ups, mid, and long shots. Shots at the document writer's house will show the actor's loneliness by living alone, including the actor singing on the kitchen floor and in the loft with dimmed lights.
Developing ideas
George Tuvey proposes three ideas for music videos. The first is for the song "Mr. Blue Sky" and would feature colorful, happy performances at various locations to match the upbeat tone of the song. The second is for "My Immortal" and would tell a narrative story of a relationship breaking down through darker, nighttime scenes. The third is for "Brown Eyed Girl" and would show a relationship developing through performances in quiet, urban or remote settings to suit the song's youthful theme.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing the song and actor Harriet Laban. Multiple locations are selected for filming, including a woodland area, a room with a black backdrop, and a kitchen. A storyboard was created but the document suggests switching to a shot list for clearer planning. Camera techniques like Golden Hour will be used. The narrative will show the actor portraying different "identities" through stereotypical clothing to represent lyrics about changing flavors like chewing gum. Performance outfits will be modern pop style.
Costumes
The document discusses the costumes, actors, and props needed for a music video. It will feature Charlie, an 18-year-old male, and Abbie, his female partner, as the lead couple. Scenes will show them spontaneously visiting various locations to portray their close friendship and youth. A car prop will be used to imply the characters are going on a road trip. Costumes will feature bright colors to match the happy mood of the house music genre.
1. initial plans mv 2018
The document outlines three initial music video ideas for different songs, describing scenarios, themes, and visual concepts. Strengths and weaknesses are considered for each idea. Additionally, research targets are identified for finalizing a video concept focusing on the Oasis song "Songbird," including suitable locations, filming techniques, and camera equipment.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products
Research 4
The document discusses 3 experiments the student conducted to develop techniques for their music video project, including testing different camera angles, editing styles, and filming locations, though the third experiment resulted in unusable low-quality footage due to camera setting issues. The experiments helped the student identify elements they want to include, such as natural handheld filming, and issues to address, like ensuring proper camera settings, in their final music video project.
Treatment sheet 2
The document outlines Laura Coggin's treatment plan for a music video for Lorde's song "Royals". The video will illustrate the song's criticism of mainstream music culture by portraying celebrities living ordinary lives in lower class settings. It will use creative camera techniques and quirky performances to contrast typical celebrity videos. The performers must embody the meaningful lyrics and ideology of not following fake reality portrayed in mainstream media. Lighting will use natural low-key lighting outdoors and bright studio lighting to further this contrast. Camera shots and editing will keep the focus on the three performers while applying techniques to impersonate and criticize typical mainstream music videos.
Planning
Here are the key locations I will need permission for and their uses:
- Dance studio - This will be the main location for the dancing scenes. I have permission from my family friend who owns a local dance studio to film there after hours for free.
- City streets - I will film walking scenes of my actress walking through the city as she struggles with her routine. This will show the isolation. I do not need specific permission to film in public areas.
- Woodland - For scenes of my actress practicing in nature, I will film in a small woodland near my house. I will need to check with the landowner for permission.
- Back garden - As a backup location if weather prevents outdoor filming,
A2 g324 media
The group plans to create a music video for the song "The Man Who Can't Be Moved" by the band The Script. The video will tell the story of a man who sits in the place he first met his love, hoping she will return to rekindle their relationship. It will be shot on location in Hartlepool at the Headland and the city center to showcase the beauty and bustle. Natural lighting and a variety of camera shots will be used to convey emotion and make the video look professional. Flashbacks and color/black and white effects may also be included to illustrate the happiness of the past versus the sadness of the present. The target audience is teens and young adults who can relate to the heart
1. initial plans mv 2018 2
Here are some potential research targets for your music video idea:
- Research film techniques from home movies in the 1960s-1970s to authentically recreate the aesthetic you want. Things like film stock, lighting, camera movements/shots.
- Look at music videos that use a first-person perspective or focus entirely on one subject to see how they maintain visual interest.
- Explore black and white cinematography - how lighting, contrast, composition work differently in monochrome. Practice shots in B&W.
- Scout specific outdoor locations in York that suit your narrative - beaches, cafes. Consider lighting, permissions, equipment needs.
- Test your iPhone vs camera in different conditions to choose
Proposal
The producer proposes to create a music video for the song "Habits (Stay High)" by Tove Lo that tells a narrative story through visuals that match the lyrics. The video will follow a troubled young girl using drugs, alcohol, and partying to forget someone who left her life. Scenes of her wandering the streets and hanging out with the wrong people will be cut with shots of her alone in a black box, crying with smeared makeup as she tries to appear okay. The goal is for viewers to empathize with the protagonist and enjoy the video while relating to the serious issues explored.
video concept
This document provides information about conceptualizing and creating a music video for an indie pop band. Key points:
- The video will recreate an existing indie pop band, Bastille, as a solo artist named Callum Newman.
- The concept involves Callum having a bad day that repeatedly resets, allowing him to fix mistakes. Footage will show the day unfolding differently each time.
- Inspiration comes from movies where characters relive the same day. Lyrics about feeling stuck will sync with visuals of the repeating day.
- The low-budget, narrative-focused video will emphasize Callum's emotions and story over elaborate sets or performances. Locations, costumes, and cinematography
Music video planning
This document provides ideas and research for a music video assignment. It includes three potential ideas for a narrative, parody, or performance-style music video for the song "Crown" by Stormzy. Research on five existing music videos is also summarized, noting elements like camera work, editing, lighting, colors, and transitions. The document aims to generate concepts and gather inspiration for the assigned music video project.
Treatment Sheet
The document provides details on the concept, narrative, performance, camera work, editing, and lighting for a music video. The concept involves a dark theme where the main character yearns for human interaction due to problems at home and school. It will be filmed at the singer's house and a park. The narrative will follow the character leaving her home and singing in the park. Close ups of the singer will show the emotions portrayed in the lyrics. A variety of camera shots and editing techniques will be used to keep the audience engaged. Natural lighting will be used to fit the dull mood, and grey filters may be added.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing Harriet Laban as the actor due to her familiarity with the song and local availability. Multiple locations are selected for filming, including a woodland area and house room with a black backdrop. A storyboard was created but the document suggests switching to a shot list for clearer planning. Different camera techniques like golden hour photography will be used. The narrative will feature the actor changing stereotypical identities shown through clothing, with a modern outfit used for the performance sections.
Evaluation Question 2
The document discusses the effectiveness of a digipack and magazine advertisement in promoting an artist and analyzing whether it fits the intended genre and target audience. The purpose was to promote the artist through similar locations in the digipack and advert while using different actors to not reveal the film's story. While the materials suggest an indie/folk genre, they also have pop music elements. Examples are provided of how the materials could be found promoting real artists and how they are appropriate for a teenage female target audience through vibrant colors. Some changes that could be made are discussed, such as using the film's actors and locations to better connect the materials as a whole package.
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Pitch
- 1. PITCH
- 2. I have decided to produce a music video on the song Sunlight by Modestep. The original video is about elderly people acting like youths and doing things they shouldn’t be! The band are a rockstep band formed in 2010 who live in London and are not very well known.
- 3. There are not many lyrics to the song but the lyrics there are, are mainly the word sunlight and eyes so i really want to play those words who within my music video in different conventions and ways to draw attention to the lyrics being sang and adding a little bit extra to it other than music.
- 4. Amy Coghlan is the only person filming producing and editing this film and no hybrid is in the film so no actors really needed.
- 5. There is no real storyline to my music video , I've decided to go for a very upbeat bright and happy concept, I am looking to film on bright days where there is lots of sunlight and really exaggarate the sunlight within the film and make it almost somewhat surreal and give the audience a feeling of whats in the unknown? and wanting more. I believe I can film alot of my film footage at home and in my street as I'm going to be really creative and film the most simplist things related to sunlight and the keep word 'eyes' and incorporate it within my music video and would like to put in clips of people stopping what they are doing for the sunlight. Then go to the complete opposite end of the spectrum and go to people not wanting to see or go out in the light due to there being none. I also want it to be quite emotional say that the sunlight brings back happy memories for a person and want to portray this through the use of eyes. I also want eyes to display sadness and when there is no sun brings back feelings of loneliness and winter.
- 6. With all this simple film footage i want to recreate and edit lots to make it something which it's not and very surreal and maybe over editing somethings to make it idividual and different giving it a questionable look. A possible filming place could be cannock chase as there is a lot of wilderness and sun and water and plenty of eyes haha and would be a brilliant place to get lots of surreal different film imagery. I want my whole concept to be really simple yet, the concept understandable and breath taking, I want to achieve this by perfecting cuts within my Music Video and producing high quality footage of simple but creative ideas and not go down the hybrid route and just be completely individualistic and totally iconic.
- 7. My target audience is 13 to 20 year olds as it is a niche market rockstep.
- 8. There will be several locations when I film but a few places I have in mind are, birches valley, cannock chase, my house, benjamin clamps house and glastonbury close.