This campaign aims to drive sales of Calvin Klein's Endless Euphoria fragrance during the holiday season by targeting women ages 18-34. The strategy is to create awareness of the product early, drive trial through scent strips and in-store sampling, and follow the target consumer through the entire purchasing process using various advertising channels. Key tactics include TV, online video, print, out-of-home, and mobile ads placed in locations where the target consumer shops and travels in their daily lives. The goal is to increase both trial and purchase of Endless Euphoria.
Guerrilla marketing is an unconventional marketing strategy that aims to get maximum results with minimal resources. It involves creating unique, catchy advertisements that generate word-of-mouth and spreading the message in social settings. The document provides tips for developing a guerrilla marketing campaign, such as thinking differently, creating value for users, catching eyes, using eccentric campaigns, strategic PR, and befriending media. It also outlines dos like maintaining presence and determining the market, and don'ts like frequent sales promotions and penalizing past customers.
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
Guerrilla marketing involves unconventional marketing tactics that rely on creativity and minimal resources. It was first described by Jay Conrad Levinson in his 1984 book. Guerrilla marketing aims to find new communication channels to reach customers who ignore traditional advertising. It focuses on maximum impact with minimum budget. Tactics include word-of-mouth marketing, viral marketing, and live events. The goal is to creatively attract customers' attention and trigger their desire to purchase through innovative low-cost approaches. Guerrilla marketing proves effective for small businesses that can't compete head-on with larger rivals through conventional advertising.
The Art of Planning a Successful Unboxing Campaign - InfluGlueInfluGlue
If used correctly unboxing videos can help in creating brand awareness and promote seasonal deals which mean boosted engagement that leads to increased sales. Find the secrets of planning a successful influencer marketing campaign in the PPT.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
This campaign aims to drive sales of Calvin Klein's Endless Euphoria fragrance during the holiday season by targeting women ages 18-34. The strategy is to create awareness of the product early, drive trial through scent strips and in-store sampling, and follow the target consumer through the entire purchasing process using various advertising channels. Key tactics include TV, online video, print, out-of-home, and mobile ads placed in locations where the target consumer shops and travels in their daily lives. The goal is to increase both trial and purchase of Endless Euphoria.
Guerrilla marketing is an unconventional marketing strategy that aims to get maximum results with minimal resources. It involves creating unique, catchy advertisements that generate word-of-mouth and spreading the message in social settings. The document provides tips for developing a guerrilla marketing campaign, such as thinking differently, creating value for users, catching eyes, using eccentric campaigns, strategic PR, and befriending media. It also outlines dos like maintaining presence and determining the market, and don'ts like frequent sales promotions and penalizing past customers.
This document discusses online guerrilla marketing strategies. It begins by defining guerrilla marketing as unconventional marketing that aims to maximize results with minimal resources. It then outlines opportunities for guerrilla marketers online, such as access to millions of potential customers and the ability to niche market. The document provides various online marketing tools and strategies for guerrilla marketers, such as using classified ads, forums, email marketing, and developing an online storefront. It also offers tips for sustaining marketing efforts through customer satisfaction, repackaging messages, and seeking new expansion opportunities. The overall message is that guerrilla marketers can write their own success story by choosing the right online marketing weapons and battlegrounds.
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
Guerrilla marketing involves unconventional marketing tactics that rely on creativity and minimal resources. It was first described by Jay Conrad Levinson in his 1984 book. Guerrilla marketing aims to find new communication channels to reach customers who ignore traditional advertising. It focuses on maximum impact with minimum budget. Tactics include word-of-mouth marketing, viral marketing, and live events. The goal is to creatively attract customers' attention and trigger their desire to purchase through innovative low-cost approaches. Guerrilla marketing proves effective for small businesses that can't compete head-on with larger rivals through conventional advertising.
The Art of Planning a Successful Unboxing Campaign - InfluGlueInfluGlue
If used correctly unboxing videos can help in creating brand awareness and promote seasonal deals which mean boosted engagement that leads to increased sales. Find the secrets of planning a successful influencer marketing campaign in the PPT.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
Turning Social Media Tools into Revenue: How to Create Campaigns that Make Yo...Kathryn Gorges Marketing
Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business?
This presentation covers what you need to do to put a social media campaign together that can:
- Increase the calls you're getting
- Bring more people to an event or your business
- Broaden your market to a younger audience
- Grow your business
InfluGlue - Benefits of Contests and GiveawaysInfluGlue
It is mesmerizing how businesses are using giveaways, contests and other promotional activities to reach their business goals. It gives more reason to your customers to connect with your brand as a result you will end up getting more followers on your business page. It also makes your community stronger by spreading awareness about your products and services. So, if you are planning a giveaway or a contest go ahead, plan everything correctly you are about to get a huge exposure that will benefit your business in more ways than one.
Guerilla marketing relies on low budgets and unconventional promotions to target consumers in unexpected places. It uses time, energy, creativity and grassroots tactics over big advertising spends. Examples include giving away products in public, stunts to grab attention, and using mobile and social media to engage customers. Guerilla marketers focus on human psychology, relationships and cooperation over sales, competition and large product lines. While low-cost, it also carries risks like unclear results and potential legal issues if not done carefully within local laws.
This document provides an overview of guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques used by smaller companies to promote themselves against larger competitors. The document outlines several principles and methods of guerrilla marketing including using stickers, demonstrations, mystery, and viral tactics. Examples are given such as a gym promoting itself through interactive bus stop scales and a movie using an immersive subway marketing campaign. The summary emphasizes guerrilla marketing as a cost-effective way to creatively engage customers through unexpected promotional actions.
Guerilla Marketing Communication Tools and Ethical Problems in Guerilla Adve...Abhishek Duttagupta
Guerrilla marketing is an unconventional marketing strategy that relies on low-cost tactics to maximize results. It was coined in 1984 and draws inspiration from guerrilla warfare tactics. Some key tactics include street promotions, public relations stunts, and intercepting people in public places. While guerrilla marketing can be an effective strategy for small businesses, some tactics raise ethical issues. Examples discussed in the document include using fake cockroaches and fear appeals that could cause anxiety or negatively impact children. Overall, the document provides an overview of guerrilla marketing strategies and tactics as well as potential ethical problems with some unconventional approaches.
The document is a presentation by team 1 on guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques that create unique concepts to engage people and spread messages. Examples discussed include flash mobs, graffiti, and sticker bombing. Benefits mentioned are low cost, increased interaction and brand recognition. Challenges include difficulty measuring effectiveness and maintaining creativity. The presentation analyzes the successful UNICEF Tap Project campaign which used shock value to raise awareness of water issues.
Telling the Story Behind Building a Personal Brand…Mannix
Crafting and communicating a compelling personal brand narrative that your audience will respond to doesn’t happen overnight. It requires an investment of time and resource. Relevant content marketing builds awareness, engagement, and conversion. To see a return on your investment customers must meet you at the intersection of a savvy digital strategy and social media marketing.
How to make influencer marketing campaign a success - InfluGlueInfluGlue
Now that you know how to plan your upcoming influencer marketing campaign start planning today to make your campaign a real success. Choose authentic influencers instead of the ones with millions of followers with no soul. For professional guidance connect with InfluGlue.
Beyond Surveys: The Age of Proactive Feedback ManagementSogolytics
Simply waiting for the feedback to come in isn't enough. How are you engaging your audience, managing feedback, and keeping the conversation going? Online reviews, always-on communication channels, and 24/7 demands -- how proactive is your approach to feedback management?
Clever content marketing campaigns to inspire youGoodman Lantern
Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle to produce content consistently. Unfortunately, content marketing is all about consistently producing engaging content to keep your visitors coming back, and hopefully turn them into customers. Producing lacklustre content on an irregular schedule means you’re losing out.
To help you keep your momentum going, we’ve compiled a list of some brilliant content marketing campaigns. We hope they inspire you!
140505 the very classic guerrilla marketingBennet Tsui
Guerrilla marketing uses unconventional and low-cost tactics like graffiti, stickers, and flyers to locally promote ideas, products, or services. While guerrilla marketing is one marketing strategy, it does not guarantee success. The examples provided show how brands like Cadbury, Nike, KitKat, and others have effectively used unexpected guerrilla tactics that tell stories with humor to go viral without relying on social media. The document encourages finding the best explanatory infographic image to further illustrate guerrilla marketing techniques.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
The Blurring Line Between Online and Offline Commerce ExperiencesMagenTys
This document discusses several case studies and lessons learned from digital marketing campaigns. It describes a digital product studio that helps businesses design and grow profitable digital strategies. Several campaigns are summarized that aimed to increase online and offline sales through innovative digital initiatives like live streaming fashion events and sleep tracking competitions. Key lessons include the importance of considering how ideas can scale, using digital to drive offline traffic, celebrating successes internally, and putting real people at the center of marketing personas and data.
6 Steps to Better Understanding Your AudienceSpendsetter
A brand’s customers are its greatest asset and its greatest challenge. Today’s consumers have high expectations, and now more than ever it is important for marketers to understand their needs and wants. Brands who tailor their marketing efforts to best fit each customer will see the most success.
In this webinar presentation from Spendsetter and Jebbit, find out:
- Concrete steps to gain deeper insight into your audience
- Ways to not just engage your customers, but keep them engaged long-term
- How to tap into the mobile mindset of your customers
- Real-life examples of companies implementing these tactics
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
Linqia 7 tips for influencer marketing in 2019Linqia
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
This document provides an overview of guerrilla marketing. It discusses how guerrilla marketing uses unconventional and low-cost methods inspired by guerrilla warfare. The document outlines 12 secrets of guerrilla marketing according to J.C. Levinson, the founder of guerrilla marketing. These secrets emphasize commitment, investment, consistency, confidence, and building long-term customer relationships. Examples are given of both traditional and guerrilla marketing approaches. The document concludes by stating that guerrilla marketing is "smart marketing" that uses imagination and loves customers.
Turning Social Media Tools into Revenue: How to Create Campaigns that Make Yo...Kathryn Gorges Marketing
Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business?
This presentation covers what you need to do to put a social media campaign together that can:
- Increase the calls you're getting
- Bring more people to an event or your business
- Broaden your market to a younger audience
- Grow your business
InfluGlue - Benefits of Contests and GiveawaysInfluGlue
It is mesmerizing how businesses are using giveaways, contests and other promotional activities to reach their business goals. It gives more reason to your customers to connect with your brand as a result you will end up getting more followers on your business page. It also makes your community stronger by spreading awareness about your products and services. So, if you are planning a giveaway or a contest go ahead, plan everything correctly you are about to get a huge exposure that will benefit your business in more ways than one.
Guerilla marketing relies on low budgets and unconventional promotions to target consumers in unexpected places. It uses time, energy, creativity and grassroots tactics over big advertising spends. Examples include giving away products in public, stunts to grab attention, and using mobile and social media to engage customers. Guerilla marketers focus on human psychology, relationships and cooperation over sales, competition and large product lines. While low-cost, it also carries risks like unclear results and potential legal issues if not done carefully within local laws.
This document provides an overview of guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques used by smaller companies to promote themselves against larger competitors. The document outlines several principles and methods of guerrilla marketing including using stickers, demonstrations, mystery, and viral tactics. Examples are given such as a gym promoting itself through interactive bus stop scales and a movie using an immersive subway marketing campaign. The summary emphasizes guerrilla marketing as a cost-effective way to creatively engage customers through unexpected promotional actions.
Guerilla Marketing Communication Tools and Ethical Problems in Guerilla Adve...Abhishek Duttagupta
Guerrilla marketing is an unconventional marketing strategy that relies on low-cost tactics to maximize results. It was coined in 1984 and draws inspiration from guerrilla warfare tactics. Some key tactics include street promotions, public relations stunts, and intercepting people in public places. While guerrilla marketing can be an effective strategy for small businesses, some tactics raise ethical issues. Examples discussed in the document include using fake cockroaches and fear appeals that could cause anxiety or negatively impact children. Overall, the document provides an overview of guerrilla marketing strategies and tactics as well as potential ethical problems with some unconventional approaches.
The document is a presentation by team 1 on guerrilla marketing. It defines guerrilla marketing as unconventional marketing techniques that create unique concepts to engage people and spread messages. Examples discussed include flash mobs, graffiti, and sticker bombing. Benefits mentioned are low cost, increased interaction and brand recognition. Challenges include difficulty measuring effectiveness and maintaining creativity. The presentation analyzes the successful UNICEF Tap Project campaign which used shock value to raise awareness of water issues.
Telling the Story Behind Building a Personal Brand…Mannix
Crafting and communicating a compelling personal brand narrative that your audience will respond to doesn’t happen overnight. It requires an investment of time and resource. Relevant content marketing builds awareness, engagement, and conversion. To see a return on your investment customers must meet you at the intersection of a savvy digital strategy and social media marketing.
How to make influencer marketing campaign a success - InfluGlueInfluGlue
Now that you know how to plan your upcoming influencer marketing campaign start planning today to make your campaign a real success. Choose authentic influencers instead of the ones with millions of followers with no soul. For professional guidance connect with InfluGlue.
Beyond Surveys: The Age of Proactive Feedback ManagementSogolytics
Simply waiting for the feedback to come in isn't enough. How are you engaging your audience, managing feedback, and keeping the conversation going? Online reviews, always-on communication channels, and 24/7 demands -- how proactive is your approach to feedback management?
Clever content marketing campaigns to inspire youGoodman Lantern
Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle to produce content consistently. Unfortunately, content marketing is all about consistently producing engaging content to keep your visitors coming back, and hopefully turn them into customers. Producing lacklustre content on an irregular schedule means you’re losing out.
To help you keep your momentum going, we’ve compiled a list of some brilliant content marketing campaigns. We hope they inspire you!
140505 the very classic guerrilla marketingBennet Tsui
Guerrilla marketing uses unconventional and low-cost tactics like graffiti, stickers, and flyers to locally promote ideas, products, or services. While guerrilla marketing is one marketing strategy, it does not guarantee success. The examples provided show how brands like Cadbury, Nike, KitKat, and others have effectively used unexpected guerrilla tactics that tell stories with humor to go viral without relying on social media. The document encourages finding the best explanatory infographic image to further illustrate guerrilla marketing techniques.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
The Blurring Line Between Online and Offline Commerce ExperiencesMagenTys
This document discusses several case studies and lessons learned from digital marketing campaigns. It describes a digital product studio that helps businesses design and grow profitable digital strategies. Several campaigns are summarized that aimed to increase online and offline sales through innovative digital initiatives like live streaming fashion events and sleep tracking competitions. Key lessons include the importance of considering how ideas can scale, using digital to drive offline traffic, celebrating successes internally, and putting real people at the center of marketing personas and data.
6 Steps to Better Understanding Your AudienceSpendsetter
A brand’s customers are its greatest asset and its greatest challenge. Today’s consumers have high expectations, and now more than ever it is important for marketers to understand their needs and wants. Brands who tailor their marketing efforts to best fit each customer will see the most success.
In this webinar presentation from Spendsetter and Jebbit, find out:
- Concrete steps to gain deeper insight into your audience
- Ways to not just engage your customers, but keep them engaged long-term
- How to tap into the mobile mindset of your customers
- Real-life examples of companies implementing these tactics
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign strategy positions Auntie Anne's as unexpectedly fresh, making indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app usage, impressions and redemptions.
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
The document provides 20 tips for creating a profitable sales funnel, including: don't try to sell right away but build trust first; create high-quality products people believe in; invest in polish and production values; target the right audience carefully; and offer valuable free content to attract people before asking for money. It stresses the importance of multiple touches and using psychological triggers like social proof, urgency and emotion to encourage purchases. The overall message is to think long-term about building customers rather than only short-term sales.
The document provides 20 tips for creating a profitable sales funnel, including not trying to sell right away, creating bundles you believe in, and investing in the funnel with high production values. It recommends offering value for free to build trust, selling something small before something big, and using techniques like social proof, urgency and scarcity, and appealing to emotion to encourage purchases. The final tip is to play the long game by focusing on building fans with free content before selling higher-priced items.
Humanizing your brand with marketing technologyInfluitive
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
The document discusses various concepts related to advertising including:
- Definitions of advertising as paid, non-personal communication from an identified sponsor using mass media to influence an audience.
- Models for how advertising works including AIDA (Attention, Interest, Desire, Action), and REAN (Reach, Engagement, Activation, Nurture).
- Elements that characterize great advertising including strategy, creativity, execution, and achieving objectives for both the sponsor and consumer.
We're proud to announce our newest sponsors, GSL Promotus. They are New Zealand's largest independent agency - a recently merged agency from two successful advertising agencies: GSL Network and Promotus. The GSL Promotus team are proud supporters of SMCWgtn, and are excited about the future of Social Media Club Wellington and our relationship with them!
To welcome our new sponsor, we have invited Steve Dimakis from GSL Promotus to speak at our November event.
Steve has worked in the Wellington advertising industry since 1999. He is a digital media expert with a real passion for the art of Social Media. His strength lies in fashioning powerful customer centric integrated and digital solutions. He strives to help clients properly engage; to add value, to solve problems, and to entertain!
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Social media isn’t just a part of the promotion component of marketing, but is a contribution to each and every P: Product, Price, Place, and Promotion. That’s because social media has become an integral experience to the whole product: design, sales, purchase, service, feedback, and referrals.
And, the entire point of the 4 Ps is to have a way to remember all that you need to think about to be effective.
This document discusses how public relations (PR) can help brands by providing a cost-effective way to market a new business and share its brand story when budgets are limited. PR can help companies in several ways:
1. Create awareness and a positive brand image to attract customers.
2. Draw interest from investors and help get funding by sharing success stories and milestones.
3. Attract employees by sharing details about company culture and philosophy.
4. Gain trust and credibility from positive media coverage, which acts as a third-party endorsement.
The document discusses various traction channels that a startup can use to gain customers. It identifies 19 main traction channels including viral marketing, public relations, search engine marketing, social/display ads, content marketing, email marketing, engineering as marketing, targeting blogs, business development, sales, affiliate programs, existing platforms, offline events, trade shows, speaking engagements, and community building. For each channel, it provides brief descriptions and tips on how to effectively utilize the channel to drive customer acquisition and growth. The overall message is that startups need to test various channels to find the ones that are most optimal for gaining traction.
Today, marketers and businesses are busy learning influencer marketing tips and tricks to get the most out of their influencer campaigns. With the growing popularity of influencer marketing among brands, it’s becoming increasingly important to know the right influencer marketing tactics.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
5 ways to convert holiday shoppers into loyal customersTinuiti
The document discusses 5 ways for retailers to convert first-time holiday shoppers into loyal customers. It recommends: 1) Using insights from last year's customer analytics to improve strategies this year. 2) Expanding outreach through social media and search ads targeted at customers segmented by purchase history. 3) Implementing browse abandonment campaigns to target products customers showed interest in but didn't purchase. 4) Adjusting incentives programs to encourage repeat purchases and spending increases. 5) Creating an integrated campaign leveraging these tactics to grow the segment of repeat purchasers. The goal is maximizing the lifetime value of customers acquired over the holidays.
How to Develop an Influencer Marketing Strategy in 2021 | HeepsyKate Santoro
This document provides guidance on developing an influencer marketing strategy in 2021. It outlines the key steps to take, including determining objectives, choosing social media channels, selecting content types, finding influencers, and connecting with them. Examples of successful campaigns are also presented, such as a startup using influencers to help fundraise and a fashion brand driving sales. Emerging trends for 2021 that may impact strategies are noted, such as the continued growth of TikTok, Instagram Reels, focus on diversity, and desire for more authentic influencer content.
This document summarizes key concepts in social media advertising and marketing. It discusses theories of top-of-mind, frame-of-mind, and friend-of-mind awareness. It also outlines the marketing mix of product, place, price, and promotion. The document then examines how consumers engage with social media marketing and provides examples of attracting consumers through announcements, endorsements, and loyalty programs. It defines branding and discusses promotional strategies, market research, segmentation, and integrated marketing communication. The document concludes with case studies of social media marketing successes and failures.
This document discusses using behavioral data and technology to better understand shopper behaviors. It introduces Behaviorally, a company that helps brands analyze over 18 million shopper behaviors and 63 million hours of digital activity to understand what influences shoppers. The keynote will explore how to use touchpoints, motivations, navigation, visibility, considerations, purchase drivers, and post-purchase experiences to spark desired shopping behaviors. Examples of behavioral data sources like clickstream, qualitative research, and passive data will be shown, as well as how to piece together a full shopper journey analysis.
Similar to Strategic Media Planning- Endless Euphoria (20)
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
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3. Objective
Drive sales during key gift-giving holidays and capture
new customers to establish relevance and aspiration
for Calvin Klein’s Endless Euphoria.
3#HowAreYouEndless
4. Driving Trial
“In-store sampling is 6x
more effective at driving
purchase than visual
communication alone”
“When women were asked
how they chose and
purchased fragrances, scent
strips and in-store trials were
the key drivers”
"The best way to have
women buy fragrance is to
have them smell it… The
most efficient way is through
magazine scent strips."
4#HowAreYouEndless
Source: June 2014 AromaCo.uk Source: Dec. 2011 Total Beauty Media Group Source: August 2014 Ad Age
5. Strategy
Drive trial by following our target consumer throughout the
purchasing process, creating awareness and engaging them
from early decision-making, through in-store trial, to purchase.
5#HowAreYouEndless
10. Discrete Targeting in a Growing Market
Source: Dec 2014 WSJ - TV Viewing Slips as Streaming Booms, Nielsen Report Shows.
Dec 2014. Adweek - Hulu: Align Your Brand with Premium Content. April 2015.
:30 Video
Video Skin
10
Awareness
#HowAreYouEndless
11. Through Endorsement of Euphoria Lifestyle
9.5MM Subscribers
Beauty, Fashion & Lifestyle
Frequently does endorsements
Youthful, flirty,
elegant, light
hearted and
optimistic
11
Awareness
Strategically Placed Video Ads: Ingredient storytelling
#HowAreYouEndlessSource: Dec 2014 Luxury Daily - High-End Fragrance Consumers Are Content Hungry: Coty exec
16. Critical in the Fragrance Buying Process
16Source: April 2014 GoodHousekeeping.com - The Pro Secrets to Finding the Right Perfume
Initial Trial
#HowAreYouEndless
17. In Magazines Read by our Target Through Scent Strips
[173]
[151]
[138]
[230]
17
Initial Trial
Source: 2015 GfK Mediamark Research & Intelligence LLC
19. Follow Target Consumer To
Store
19
Awareness
Initial
Trial
Follow
Target
Engage
Consumer
In-store
Trial
Purchase
20. Target Fashion Cities
New York, NY
Los Angeles, CA
San Francisco, CA
Dallas, TX
Miami, FL
Source: March 2015 LifeStyleMirror
20
Follow Target
#HowAreYouEndless
21. 21
Source: 2013 American Community Survey
Follow Target
Density of our
target market in
Manhattan
Where is our
Customer?
#HowAreYouEndless
22. 22
Follow Target
Stores in
Manhattan that
sell Endless
Euphoria
Where can they
get our
product?
#HowAreYouEndlessSource: 2013 American Community Survey
23. 23
Follow Target
Subway lines in
Manhattan
How Will they
get there?
#HowAreYouEndlessSource: 2013 American Community Survey
24. 24
Follow Target
Highly indexed
areas lines our
target will use
to get to the
stores
Our Key Areas
#HowAreYouEndlessSource: 2013 American Community Survey
Bridget
Hello, we're here to present to you our media plan for the Calvin Klein Endless Euphoria Fragrance
I’m Bridget and I’m also here with Nolan, Jenna, and Sean
Bridget
So this is just a quick overview of our agenda for today.
We will start by reviewing our objective and strategy, we will then break down our target, go into our plans to drive awareness and trial, talk about how we can achieve ROI with our strategy, break down the budget and flighting, summarize our plan and open it up to any questions at the end
NOLAN
Drive trial - trial is the most important part in the purchasing process
Establish brand relevancy (Endless Euphoria - NOT CK)
To increase reach and awareness through strategically placed campaigns based on segment and geographic data, and to increase the use of trial and ingredient storytelling to drive sales of new and customers.
tactics ↑
focusing on NEW CUSTOMERS
existing customers already know about the brand
Attract new customers through localized OOH advertising in fashion forward cities.
What is strategy????!?!?!?!
Reach - how are we going to reach our current customers and our potential customers (will it be the same or different?)
Increase Trial- through magazines and events
Increase Awareness- TV, digital, OOH
existing vs new buyers? different campaigns? or both
2years old perfume- re buy?
establish relevance?
ROI???
State our goal that is specific and actionable
We want to drive women aged 18-34 who have never purchased our perfume to trial it in the holiday purchasing periods.
Continuously following our target consumer through the purchasing process with awareness and trial
NOLAN
Our target market is women ages 18-34.
These women are youthful and flirty, elegant, light hearted….etc
They also love to keep up with celebrity gossip and they are always on their phones; they follow their favorite brands and companies on social media sites, and they do enjoy receiving ads on their phones
(~70MM people)
“I WOULD BE INTERESTED IN RECEIVING ADVERTISEMENTS ON MY CELL PHONE” - [150]
“I LOVE TO KEEP UP WITH CELEBRITY NEWS AND GOSSIP” - [182]
“I LIKE TO FOLLOW MY FAVORITE BRANDS OR COMPANIES ON SOCIAL SHARING/ NETWORKING WEBSITES” - [242]
“I GO SHOPPING FREQUENTLY” [169]
“I PREFER TO SHOP WITH MY FRIENDS” [171]
I need to be connected to the internet from the moment I wake up until I go to bed (196)
When I need information, the first place I look is the internet (143)
NOLAN
NOLAN
NOLAN
Major events- couple of words of why we picked??
Partner with CBS to reach our audience and the relevant time
Nielsen Social ranks the 57th annual Grammy Awards as the biggest social entertainment program of the 2014-2015 TV season to date, with more than 13.4 million comments on Twitter.
http://www.billboard.com/articles/events/grammys-2015/6465734/grammy-awards-ratings-2015-57th-annual
JENNA
Our target girl is young and prefers video streaming to traditional TV. By using Hulu, we can target specific tv shows and movies that she is going to be watching, like The Mindy Project, Nashville, Pretty Little Liars, Empire, and Grey’s Anatomy. For example, AdAge has stated that Pretty Little Liars is the “Top rated show among female millennials.”
Due to viewers not being able to fast forward or skip ads, Hulu is a better awareness builder than standard TV alone. 2014 data shows that video streaming has increased by 60%, according to the Wall Street Journal. In addition to that, Hulu offers a unique service to advertisers because they are equalling as dedicated to delivering appropriate ads to their users. They essentially work together with you to place your ads in the right shows and movies and they gather a large amount of data that they will provide to you after the ads are run. Adweek claims that they have 80% better viewability metrics than the industry average. Our two recommendations for advertising on Hulu are the use of VideoSkin’s, which display on the background at all times, and 30 second videos; both to be placed/ played during shows such as the examples listed in the previous slide.
(http://www.wsj.com/articles/tv-viewing-slips-as-streaming-booms-nielsen-report-shows-1417604401)
JENNA
Other bloggers? Why her?
The problem with selling perfume online is that the audience has no way of testing out the scent to see if they like it or not. This is where Youtube should come into play. According to Coty’s former CMO, Stephen Mormoris, and Daniel Annese of The Estee Lauder Companies, ingredient storytelling is one of the most important aspects of selling high-end perfumes online without trial.
Millennials like to try new scents and don’t stick with a single scent unless there is something unique about it. It has to stand out
Commercials (short have-to-watch ads and longer gives-you-a-choice ads for specifically targeted videos)
Endorsing a popular fashion icon YouTube star to do a review or on screen promotion of endless euphoria. (videos to YouTube, which entails showcasing all the new things they’ve bought and providing commentary on how to wear them, how much they cost, where they got them, and occasionally offering up other non-style advice)
http://observer.com/2015/08/when-it-comes-to-perfume-millennials-dont-want-a-signature-scent/
JENNA
These social media sites are going to be the prominent outlets for our #HowAreYouEndless campaign. The idea behind this hashtag starts with the definition of euphoria: “a feeling or state of intense happiness or confidence.” The goal is to get this hashtag trending beginning with watermarked ads and promotions, and celebrity/ icon posts using the hashtag. The participants will tell everyone how they stay “endlessly happy” through tweets, facebook posts, pictures and videos. We want to launch this campaign in the months of June and July in order to generate relevancy during the slow period. Our hope is that the positive message behind #HowAreYouEndless will entice them to promote the brand image, helping it spread around the social media sites due to its inspirational nature.
JENNA
Our next social media outlet is Snapchat. What we want to do is to air short commercials on a few of the Discover categories that our target girl is going to be viewing, such as Cosmopolitan and Refinery 29. We also would want to advertise on Live Stories that our girl is also going to be viewing, such as our example of the NYC Fashion Show. This advertising space is currently underused, but we feel that it is a promising outlet for Endless Euphoria due to the app being widely used by our consumers and the targeted stories and discover categories that cut down on unnecessary views.
JENNA
We also want to create awareness by advertising during relevant Valentine's Day movies. The two that we found are: How to Be Single, and The Choice based off of a Nicholas Sparks book. His book-turned-movie’s have historically done well with our target audience, such as The Longest Ride and The Best of Me, both grossing over 35 million dollars.
Bridget:
Now we will go into our plan for initial trial
Bridget:
just to reiterate, trial is extremely important in getting consumers to buy fragrances.
Everyone has a unique skin chemistry, which means that fragrances will often smell different from one person to the next.
Even If you like the smell of a perfume on your friend once you put it on your own skin you might not like the smell at all
This chemistry can also change, depending on diet and age, and your fragrance may go from smelling wonderful on you, to not being a very pleasant at all, so this is why fragrances always need to be testing
Bridget
So again Trial is HUGE when determining whether or not you want to purchase a fragrance.
I don’t know of anyone who buys perfume without actually smelling it first.
We recommend establishing a partnership with Hearst magazines, this will give us an opportunity to advertise in Cosmopolitan, marie claire, elle and seventeen magazine Which are magazines that are highly indexed within our target market but also promote self-confidence in young women and encourage them to be the fun and fearless female who wants to be the best she can be in every area of her life.
SEVENTEEN:
Seventeen took a more fashion and romance-oriented approach in presenting its material while promoting self-confidence in young women.
COSMOPOLITAN:
Today’s fun, fearless female who wants to be the best she can be in every area of her life.
With magazines trial will be achieved through scent strips!
This will make the advertisements more successful in grabbing the reader's attention and give consumers get the chance to actually interact with the brand.
As we mentioned before, this is the most efficient way to buy and sell fragrances
From reports that we’ve looked at, this past year magazines with scent strips in magazines have increased 10% due to its effectiveness
During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did in 2013, which is a 10% increase.
The report also looked at 177 consumer magazines and found 296 total scented ads. .
Stating that Dior placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe. (AdAge)
Bridget
200K trials in 5 weeks: http://www.jcdecauxna.com/mall/news/calling-all-men-experience-armanis-latest-scent
to drive trial we also want to implement these interactive mall advertisements adjacent to retailers in each mall
Interested consumers can go up to the backlit diorama, put their wrist into the advertisement and it will generate a fragrance mist in order to trial the scent
These ads will be placed in the specific malls in specfic geographic areas, which that sean will talk about next
"Sensory advertising adds a powerful new dimension to OOH campaigns, creating an immersive experience for audiences on-the-move."
Sean
COMPELLING STORY?!?! Our plan allows you to follow the target….
In addition to knowing who your target audience is, we also need to know where they are. It is important we target key fashion cities, as products will slowly diffuse from these trendsetting areas. This ranking done by lifestylemirror ranks cities by Fashion Schools, the diversity and quality of shopping opportunities, and the number of brands based in each city.
Small explanation
In order to advertise efficiently, we want our ads to reach as much of our target market as much as possible. We used Geographic Information Systems and data from the American Community survey. Using Manhattan as our example, this map shows the density of our target market, which dramatically changes over short distances, even changing sixfold over just a few short blocks. By knowing where our consumers live, we can reduce wasteful spending in areas where they aren’t.
Small explanation
This shows the stores that sell Endless Euphoria in Manhattan. Now we can begin to visualize how our customers will travel to our stores to purchase our products.
Small explanation
Our goal is to follow the customer through the purchasing process. We can use out of home advertising along the path from their home to the store, in order to create impressions at the most critical point - just before purchase. Since a majority of our target market takes the subway, we have mapped subway lines in New York City.
Small explanation
To make the important zones a bit clearer, we reduce it to only the highly indexing areas. The areas point to noteworthy areas where we should consider advertising.
To capitalize on this knowledge we want to advertize on the outside of subway stairs. By placing our advertisements here, we generate impressions on our target audience as they head to stores to shop. We also can buy similar media in locations near our stores. This generates a second impression, even closer to the point of purchase. By utilizing geographic data and purchasing out of home media near homes and stores, we efficiently use our budget and generate the maximum number of impressions.
Label- auto centric cities
While public transportation is widely available in New York, we need to adjust to the norms for auto centric cities like Los Angeles. We suggest using the same methodology to identify where consumers live and shop but use other forms of media like billboards to generate impressions along the way.
Other out of home advertisements we can utilize to build awareness can be placed in malls. We think that backlit dioramas and banners are perfect for generating awareness at the critical point just before sale.These can be implemented on a larger scale, in cities across the country.
In order to engage the consumer, we suggest using Verve, a location aware software that can send push notifications directly to the consumers phone based on their location. These notifications could offer special promotions, such as a free makeup bag with a purchase of Endless Euphoria. Our target indexed highly saying they would enjoy receiving advertisements on their cell phone. We could partner with our retailers and push these notifications through their apps, the Macy’s app has over 1 million downloads on google play. This would drive trial and interest, and attract consumers that may have been at the mall shopping for other goods.
DON’T USE GRAPHIC!!! own interpretation
Collects location from device
Identify “Home location” and travel patterns
Combine with Nielsen Demographic Data
Identify Possible Purchases
Smart advertisements based on current location and proximity to retailer
“I WOULD BE INTERESTED IN RECEIVING ADVERTISEMENTS ON MY CELL PHONE” - [150]
Verve has seen impressive results especially within the beauty product market. When compared to non location aware campaigns, they have seen a visit frequency lift of 215%, and a foot traffic lift of 147%.
Verve has seen impressive results especially within the beauty product market. When compared to non location aware campaigns, they have seen a visit frequency lift of 215%, and a foot traffic lift of 147%.
Bridget
As you can see we focused on the months of jan, feb, nov, and dec → these are the key gift giving months for the holidays and valentines day which are the times of the year the fragrances are frequently bought.
To maintain awareness in the off months we have our “how are you endless” campaign starting in June backed up by in print as well.
Bridget
Bridget
Just a quick summary of what we just talked about to make it more clear, we need to create awareness, engage the consumer using trial, following our consumer to the store and engage them right before they enter, which will also lead to in store trial and ultimately purchase
AD ROI???