The document outlines an XM2 student's blog project involving using Pinterest to manage content and build a community. It discusses presenting on Pinterest at different stages - an introduction, comparison to other social media, and simulation of limits. It also covers brainstorming topics like cross-media management, using Pinterest with a practical approach, developing content and boards over time, and strategizing promotion and community management with a polite, positive professional manager.

1. XM² Students blog

2. 1st Presentation
• Start from scratch
• Theory
• What is Pinterest? Who uses Pinterest?...?

3. 2nd Presentation
• Compare to other social media
• Same type of platform
• Focus on marketing aspect and features of
Pinterest

4. 3rd Presentation
• Simulation
• Learn the limits of the medium
• Details

5. Final product
• XM² Students blog
• Practical approach

6. Preparation
• Brainstorming
– Topic? Cross media management

7. Preparation
• Medium? Pinterest (BUT...!)

8. Preparation
– Content? Interesting!

9. THE CONTENT

10. 1 day board

11. How can we promote ?

12. Brand and Marketing strategy

13. Extra large

14. COMMUNITY MANAGEMENT

16. A BAD RESPONSE

18. A GOOD RESPONSE

21. A BAD RESPONSE

23. A GOOD RESPONSE

26. A BAD RESPONSE

28. A GOOD RESPONSE

30. Community Manager
• Polite
• Positive
• Friendly
• Professional
• Honest
• Active