1. #desperados4u
Stéphanie D’Olieslager
Mara Van der Auwera

2. Brand values

3. PRE PARTY
• Glow in the dark tent competition
• DJ contest

4. Glow in the dark tent
Goal?
– Product placement
– Brand awareness
– Introduction #
– Fun
– Winning
– Friends
Prijzen?
– 1 crate of Desperados
– Tent
– Festival ticket

5. DJ Contest
Goal?
– Product Placement
– Brand awareness
– Introduction #
– opportunities
– Dreams come true
Win?
– Dj set at festival

6. STRATEGY
• Media
– Website
• Banner
• Gathering all social media
– Social media
• Facebook – Twitter – Youtube – Soundcloud – Poppunt
• How?
– Funny movies
• DJ-contest
• Glow in the dark Tent

7. STRATEGY
• #desperados4u introduction
– Website
– Social media
– When :
• Pre-party
• Party
• AfterParty

9. Party

10. INTERACTIEVE DANCEFLOOR
• Gamification
• Purpose?
– One family feeling
– Happiness
– Brand awareness
– Fun
– Dare

11. DARE
• Get a free Desperados
• Give a kiss
• Get lucky tonight /
message in a bottle
• Give a Desperados hat
to someone you fancy
• Put your hands up

12. INTERACTION SCREEN
• Dancefloor with screen
• Twitter-banner
– Looking for someone ?
– Urgent message ?
• Pictures at the festival
#desperados4u

13. Party : Strategy
#DESPERADOS4U
• Twitter: #desperados4u
– Find people
– Messages
– Show your feelings
• Facebook: Pictures
– Festival feeling with a Desperados

15. AFTERPARTY

16. MESSAGE IN A BOTTLE
• Personalized message
• Personalized bottle
– Vintage feeling
• Fortune cookie

17. Personalized caps
• Clover: interactive
dancefloor
• Promotion
#desperados4u

18. AFTERPARTY: STRATEGY
• Flyers at the festival
• Promotion on screen/website
• Social media
• What ?
– pictures
– Movies
– Messages
– Dj sets
– Stories
# desperados4u