Promtoinon
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The document discusses the author's promotional plan for a festival and auditions, which included creating a Facebook event and group to directly inform people, distributing leaflets around the school and community, and designing posters with different concepts to attract an audience and promote the event on social media and traditional methods. The author selected one poster design to develop further as part of an initial plan to promote the festival through multiple channels.
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The document is a media studies evaluation of a magazine created by the student.
The student used conventions of real magazines in their product, such as positioning the title on the front cover and including images, text, and interviews in the double page spread. They aimed their indie music magazine at teenagers and young adults by using appropriate images and language. Music stores and festivals would be suitable places to distribute the magazine to its target audience. The student learned new editing and design skills using software like Photoshop and Fireworks to construct their magazine.
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The document is a media studies evaluation of the student's final magazine products. It summarizes how the magazine uses conventions of real products, represents the social group of teenagers and young adults who listen to indie music, and might be distributed by music stores, digital publishers, or at concerts and festivals. The target audience is identified as teenagers and young adults aged 16-24 of both genders interested in indie music. Images and layout aim to attract this audience's attention and relate to their style. The student learned new editing and design skills using software like Fireworks and Photoshop.
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The student created a magazine targeted at 15-19 year old females. They used conventions like consistent cover lines and page numbers to organize the magazine. Photoshop was used to edit images and create a cohesive color theme. Feedback was gathered from the target audience to design the magazine for their interests, which included fashion, music, and celebrity news. Both print and digital versions were considered to appeal to modern audiences. Overall, the student felt they improved in laying out the magazine and understanding their target based on this project.
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The document is a reflection by a student on their final media studies project creating a magazine. It discusses how the magazine used conventions of real magazines while also trying to be unique. It targeted teenagers and young adults interested in indie music. The student believes music stores and festivals would be most likely to distribute the magazine to its target audience. Through images and style, the student aimed to attract and address this target audience. The process taught the student new skills with software like Photoshop and helped improve planning from the preliminary project.
Evaluation finished
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Evaluation
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The document discusses a student's print media product which is a magazine. It summarizes how the magazine uses conventions of real magazines in its layout and design. It represents teenage girls and the music genre of hip-hop. The magazine could be distributed in music stores, shops, or online to appeal to its target audience of 13-24 year olds interested in music. Through the process, the student learned skills with photography and design software.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
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The document discusses the representation of social groups in the author's media product, a magazine called T.I.N.A focused on Afrobeats music. To represent the target audience, the author featured artists of similar ages and included a diversity of ethnicities. Images in the magazine were meant to represent the target audience in a positive way without being provocative. The front cover model was chosen to be relatable to young audiences and dedicated to her music. Overall, the magazine aimed to positively represent youth audiences while acknowledging challenges they may face.
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The document discusses several case studies of how festivals have promoted themselves:
1) The Sydney Festival promoted through mailing targeted audiences about artists, informing about events on their website, listing sponsors, and providing ticket information.
2) A film festival had low entries because publicity was only sent to schools and a library, rather than also sending to secondary schools, colleges, universities, and cafes.
3) Promotional gifts for a festival like pencils or keychains have pros of attracting attention but cons of high costs if the promotion does not go as planned.
4) The benefits of a local photographic festival included making the community aware and providing an opportunity for them to unite.
Strengths and Weaknesses of Promotional Ideas
The document discusses different promotional ideas for a local festival including radio advertisements, leaflet distribution, school assemblies, concourse marketing, and posters. The radio advertisement and assemblies were less successful due to nervousness making the organizers sound unexcited. Leaflet distribution and concourse marketing were most effective by providing exciting visuals and information about prize raffles. While posters caught attention, they lacked detail. Overall, using multiple promotional methods helped increase ticket sales and hype for the festival.
Evaluation audience
The target audience for the media product is 16-25 year olds of both genders who enjoy pop, R&B, and listen music. Feedback was gathered from this target audience through focus groups to help shape the magazine.
To attract the target audience, a range of colors were used to appeal to both males and females. Reception theory was also used to help the audience relate to the artists featured. Social media links were included to directly engage the target audience, as social media is popular among them.
The front cover features an image intended to attract both sexes without being negative, using features like pull quotes and labeling content as "exclusive" to further attract readers' interest.
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More from renee (20)
Promtoinon
- 1. When promoting the festival and the auditions, I tried to think of unique ways of approaching my audience. I know that a lot of people are on social networking sites so what better then to promote it on one! It is a quick and direct way to get through to people and proves to be effective. I also made a Facebook group event to attract people to the main event and to raise awareness that the event is going to be happening. This way I will be able to inform many people directly.
- 2. Not only that but I took the traditional methods to promote the festival. We made leaflets for the show in which I gave out around school and in the local community.
- 3. I also made my own poster designs in which to create a poster for the festival in order to contribute to the promotion of it. I did four designs and developed the one that I thought was the most appropriate and attractive for the festival.
- 4. This was my developed plan of my poster that I feel will best promote the festival. However this is still just a plan and this poster will then be developed further!